If you’re serious about growing your business online, then you’ll want to generate as much traffic for your website as possible. At the same time, not all traffic is created equal – some traffic won’t lead to sales, and some traffic costs more than it’s worth in paid advertising. This means that there are several advantages of getting organic traffic.
To begin with, it’s important to understand the difference between organic vs direct traffic. If you are asking “what is direct traffic,” direct traffic is the result of someone typing in your website address and being taken directly to your website. Direct traffic is only possible when people already know your website address.
You might also be wondering about organic search versus paid search. An organic search is the result of people discovering your website through unpaid (i.e., “organic”) means such as Google search results or links on affiliate sites. This is one place where search engine optimization, or SEO techniques to increase organic traffic are important: it increases the chance of organic traffic by making your site rank higher among search results for common terms
Given all of this, if you’re still left wondering, “why is organic traffic important,” this is because organic traffic will help you generate more leads, more sales, and more revenue. Essentially, organic traffic is a cost-effective and long-term-minded digital marketing campaign strategy since you don’t have to pay for ads to bring every visitor to your site. While paid traffic isn’t bad (in fact it’s a great addition to any marketing mix) it has diminishing returns over time. And why is organic SEO important? Because it’s sustainable – you can keep growing from a foundation like this, instead of paying at every step of the way.
How To Increase Organic Traffic
As you’re thinking about how to increase website traffic, and particularly how to increase organic traffic, there are several strategies that you should keep in mind.
The first step to increase your website traffic is to lay the groundwork. Figure out where you are at in terms of goals and growth, plus where your audience or target market is located, and how you can bridge the gaps between your business and those you want to buy from you.
After this, you should focus on SEO, including increasing your content marketing to attract new visitors through quality content. Make sure you’re also tracking your key performance indicators, or KPIs, and optimizing your content appropriately.
Finally, focus on continuous, rapid improvement. This means tracking your KPIs closely and adjusting them as needed, and also running continuous evaluations. Monitor your numbers and evaluate them on a monthly basis. If you are seeing upward trends when it comes to visitors, leads, and conversion rates, then this is a good sign. If not, you still have work to do in this area.
Overall, some of the best ways of increasing organic monthly traffic include auditing your website regularly, testing your content for SEO friendliness, and tracking your conversion rates.
Organic vs Paid Traffic Conversion Rate
It is also important to pay attention to differences between organic vs paid traffic conversion rate. As we’ve already seen when looking at organic traffic vs paid traffic, paid traffic refers to people who visit your website following a pay per click (PPC) ad or similar advertising that your company has paid for. So even though you may get some conversions from paid traffic, it is always better to generate organic traffic, as this can be more cost-effective in the long-term.
In addition, when looking at organic vs paid search statistics, it is clear that organic traffic has a higher conversion rate. This is because people who visit your website of their own volition are already actively looking for something you provide. Google or the search engine they’re using has directed these visitors to your website because they have seen matches between what users are searching for and what your SEO friendly content promises. In this way, it’s more likely that the people who see your website are actually interested in the products or services that you provide.
This is the biggest difference between organic search results and paid search results. So if you’re looking at paid vs organic advertising, both methods are effective, but to different extents and for different reasons. Overall, though, organic advertising will deliver more consistent, long-term results.
What Is Organic Traffic?
It is also worth thinking about how much traffic comes to your website from organic search. This does mean understanding, “what is organic traffic,” though. Ultimately, organic traffic refers to traffic that your website is generating because people are being directed to your website from search results, as opposed to entering your website URL directly or seeing paid ads that you’ve put on other sites.
Understanding how to calculate organic traffic is also tremendously important, and this is where tools such as Google Analytics can be helpful. Google Analytics provides you with access to information regarding where your visitors are coming from.
And what is organic traffic in Google Analytics? This tool’s dashboard should be able to help you figure out organic traffic vs. paid traffic vs direct traffic. This feature will enable you to review how much of each type of traffic you’re currently drawing, to strategize and set goals for the future, and to try and drive up your organic traffic. Then, you can track your revenue growth as your organic traffic goes up as well. Here you should notice that your conversion rate is increasing, leading to more sales and greater revenue.
What Increases Organic Traffic?
If you are wondering how to increase organic traffic, then you should be taking a look at SEO ROI statistics in order to truly understand what increases organic traffic. The return on investment (ROI) of any SEO or digital marketing campaign should show whether it’s worth continuing that particular initiative, in financial terms. Here, then, you should focus on the most important aspects of SEO.
There are numerous important components of SEO, including keyword research, competitor analysis, link building campaigns, and domain authority. Each of these strategies offers ways of making your website appear more credible and appealing to both individual visitors and search engines. So if you’re wondering, “what can a company do to enhance organic traffic growth,” the answer is almost always going to be SEO.
Therefore, make sure that you evaluate your SEO campaign on a regular basis. Monitor how your website is performing and keep an eye on how your competitors are doing as well. If you find someone who is consistently ranking ahead of you, then it’s often worth trying to emulate what they’re doing. That way, you can enhance your own online presence and success, maybe even getting your website in front of the market that this competitor usually reaches.
How Much Organic Traffic Is Good?
As mentioned earlier, there are many different types of traffic, including organic traffic, paid traffic, and direct traffic.
If you are wondering how much organic traffic is good, the answer here is that it depends. What are you trying to achieve, primarily – increased brand visibility, more engagement, higher sales?
You can also start by calculating your organic traffic benchmark. You might want to use an organic traffic estimator to compare organic traffic vs search traffic, and you can also compare your results with what your competitors are doing. In these ways, you can figure out what percentage of traffic should be organic, or even “what is a good organic search rate?” for your particular industry.
Next, you can use your current information to set goals for the future. This is important because you want to make sure that you are setting goals and improving SEO in a cost-effective manner, since the ultimate goal is to maximize ROI and drive revenue for your business. Therefore, make sure that you are evaluating the effects of your SEO changes regularly. In this way, you can figure out what is working and what is not – and thus, what you may need to change.
Why Organic Traffic Is Important
Ultimately, there may still be people who are wondering why organic traffic is important. The value of organic traffic cannot be overstated, though, since this kind of traffic is low-cost, high-value, and brings a greater change of prospect conversion. The visitors your website gains with organic traffic are already interested in your products or services, and thus more likely to actually buy from you.
Since these are visitors who are actually searching for what you provide, the best way to improve your sales is to focus on organic search. Meanwhile, the best way to increase organic traffic is to focus on SEO.
And if you aren’t exactly sure how to go about improving your SEO campaign, then it might be a good idea to leverage some advanced tools and partner with trained professionals. This can go a long way toward helping you improve conversion rates.
How To Improve Monthly Organic Traffic
If you are wondering how to improve organic monthly traffic, then the answer is partly the same as before: you need to take advantage of SEO.
However, as a business leader, you probably already have a lot on your plate, and you might not have the time to think about or monitor SEO on a regular basis. If this is the case, it’s definitely worth partnering with trained professionals, such as the Demandwell team. By working with people who have the skills and training to bring you the best in SEO, content creation, and other aspects of digital marketing, you’ll know that your goals of increased traffic are in good hands, even as you focus on growing other aspects of your business.