B2B Content Marketing Strategy

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The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution

Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

Attract

Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

Convert

Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

Evaluate

Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

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More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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B2B Content Marketing Strategy

Creating content is essential for any company that wants to build an online presence. Developing a strong online presence is a great part of any B2B content marketing strategy and can elevate your brand’s overall footprint. 

There are tons of reasons why valuable content is important. Firstly, content creation presents one of the best opportunities to connect better with your target audience. In this age where digital presence is imperative for spreading and maintaining brand image and story, a solid B2B content marketing strategy can generate leads and interest for your company. 

Demandwell is a company that aims to help increase your organic growth through search engine optimization (or SEO). 

Demandwell offers helpful content creation tools, like the Content Plan tool, that may be able to help companies speed up the process of content creation. Demandwell’s content creation software, content workflow templates, and case studies can all be helpful in various ways. 

Demandwell’s particular content creation software can help companies build an effective content strategy that can be scaled quickly.  

There are many kinds of lead generation channels to choose from. One of those lead generation channels is organic search. It can be one of the most important lead generation channels for content marketing lead generation.

Demandwell helps companies with their B2B content marketing. Demandwell can help devise SEO strategies and campaigns to improve organic web traffic for lead generation strategies in digital marketing. 

What Is B2B Content Marketing

Demandwell aims to help you with B2B content marketing. So what is B2B content marketing? Demandwell’s software focuses primarily on keyword and content analysis. Companies with a B2B SaaS business model will find Demandwell’s SEO strategies and marketing tools to be very effective.  

Here are some B2B content marketing stats about the value it can bring to businesses looking to grow. 

B2B content marketing may be able to substantially increase your inbound traffic through improving organic growth. Demandwell helps analyze keywords for you quickly and easily, so you can know whether your SEO content is effective and on the right track or not. 

By looking at B2B content marketing statistics, it can be clearer to see why content marketing is so important for B2B businesses. 

A traditional marketing agency may not be able to let you improve your content strategy with as much freedom and effectiveness. Demandwell’s software can help simplify your content marketing report by helping you track keyword success better. It also helps you plan a strategy focusing on how to get your page to page one of search engines. 

What Is B2B Content Marketing Strategy

What is a B2B content marketing strategy? This is important to address and establish prior to making contact with any B2B marketing agency to create a successful B2B content strategy. 

B2B content marketing is a type of SEO content marketing strategy. With the help of creative B2B content marketing, it’s easy to create, track, and analyze the results of an SEO content marketing campaign. This process is similar to how one would do that for any other type of digital marketing campaign with a B2B content marketing agency. 

Demandwell helps companies create and scale SEO content marketing campaigns. 

Demandwell uses the technology behind keyword intelligence to help companies stay on track and better manage their leads generation. Demandwell automatically generates contextually relevant, real-time related keywords through the dashboard. 

Demandwell automates routine tasks and creates an organic presence that prospects and search engines love.

The process is easily summed up through the acronym PACE. PACE stands for Plan, Attract, Convert, and Evaluate. 

This PACE process helps to remove ambiguity from search engine optimization, which may greatly help increase your search-sourced revenue. 

B2B Content Marketing Trends

Demandwell focuses on helping companies develop scalable content strategies for SEO content. 

There are many different methods that exist for B2B companies to use for content marketing. Blogs are a popular example of how teams can create engaging content for their brand. 

Videos are also a highly popular marketing trend. They are more visually and auditorily engaging with your core audience, making video marketing one of the most effective forms of creation in today’s hemisphere. 

It is important to note that Demandwell does not help with social media or video content. Demandwell focuses on SEO, that is search engine optimization, and content creation campaigning. 

After learning how to use video in marketing, marketers may be able to better attract customers and lead them to understand more about their company’s product, another reason why video content is important. 

After going over why videos are important, we cannot omit social media. Social media also plays a vital role in the importance of video marketing and online marketing. That is because following the right B2B social media trends may affect how well your brand does online. 

However, without a good SEO plan that takes in B2B content marketing trends, it may be even harder to bring your audience to you. Brands of most industries may want to start deciding on a content strategy after viewing Linkedin content trends and a content marketing survey to help decide what matters to their audience. 

B2B Content Marketing Examples

Demandwell has case studies that serve as helpful B2B content marketing examples. These Demandwell case studies may be found on our website. 

The B2B marketing examples case studies are helpful B2B content examples that highlight clients that have had success with SEO content marketing using our platform. The Demandwell platform is easy to use and learn. 

Clients have increased content production and improved SEO performance using Demandwell. 

Since videos and social media are becoming more prevalent business marketing examples in this digital age, many SaaS marketing agencies may push B2B Instagram post ideas and other social media post ideas for B2B companies onto your company. 

Note that Demandwell’s platform is not suited or made for social media or video content. Demandwell focuses on the types of B2B content that may help you connect with your audience outside of videos and social media. 

Demandwell has had many successful content strategy example stories. 

Teams will typically want to use B2B content marketing best practices so they can see the most success. By offering information on B2B content writing examples and content marketing strategy examples, these Demandwell case studies may be quite interesting to analyze. 

B2B Content Marketing Strategy Template

Demandwell offers a Content Plan tool that may serve as a helpful content strategy template. 

The Content Plan tool strives to help users visualize their entire workflow for content creation. Moreover, the Content Plan gives you a content marketing strategy template to outline SEO optimized content. Your end-to-end content creation workflow for your marketing plan may be able to be planned through Demandwell’s tools. 

Having a source of B2B content marketing strategy template options can speed up your company’s content creation process. If a B2B content strategy template can help you outline everything more quickly, that means you are able to spend more time on content creation and development, and less time trying to visualize the workflow. 

Another perk of the Content Plan tool is that you can easily track your SEO content and progress during each and every stage of your content creation. 

Depending on your brand, you may need drastically different keywords for your content.  Every brand is different and needs different keywords to optimize your web content. 

With the Content Plan tool, you are able to quickly see whether certain keywords are having the desired impact on your marketing success.  

Content Strategy Framework

Demandwell’s software and consultants coach companies to build their content strategy using the PACE method. 

PACE stands for Plan, Attract, Convert, and Evaluate.

It is a type of content strategy framework that uses an approach based on content marketing statistics and iteration. 

When creating B2B content ideas with PACE, you would first start with P (or plan). That means figuring out how you would attract and convert attention from organic search, including what your desired outcome is, as well as a clear path of what you plan on doing to achieve that goal.

Then, you would move onto Attract. Attracting attention from your audience’s organic search by optimizing your website’s Infrastructure, content, and endorsements.

After attracting your audience, you are going to try and Convert them. That means guiding them toward doing what you want them to do on your site more efficiently with the art and science of conversion rate optimization. 

Finally, you would Evaluate how well you’ve attracted and converted the attention with a real-time insights Demandwell dashboard. This dashboard would show you how well you’re meeting the needs of your audience, to how many leads you are gaining from your content campaigning efforts. 

Demandwell may be able to help you with B2B engagement ideas that can more efficiently generate leads and make conversions. 

When trying to generate leads and implement effective marketing, there are so many factors to consider. Content marketing ROI statistics, B2B ideas, and more. 

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