B2B Lead Generation Campaigns
Businesses in the B2B space whose objective is to become successful should be conducting strong B2B lead generation campaigns today. Without such campaigns, the likelihood of customers finding your website and the services or products you offer is much lower. This leads to lower levels of visibility and revenue for your business.
Our objective today is to answer the question: “what is lead generation in marketing?” Simply put, lead generation is the process of bringing new customers into your business with the objective of greater revenue generation. This may sound simple, but it is not. Lead generation is the fundamental basis for your organization’s growth and success, which is why it is crucially important that you understand why you need it and how to go about it. Your organization needs to stand out from the crowd of competitors and present itself as the ideal solution for your customer’s needs.
There are two main types of lead generation: outbound and inbound. Outbound lead generation consists of your organization’s efforts to reach out to leads and potential customers through external activities. With inbound lead generation, the objective is to position your website and digital presence in such a way as to maximize your visibility so that a greater number of leads and customers organically find your organization online. Many lead generation strategies could fall under one or both of these categories. Your organization needs to understand all these strategies and employ the ones that are best suited to your specific needs.
Rather than trying to build effective lead generation campaigns by yourself in the ever-changing world of marketing, it might make more sense to work with an expert. Demandwell is a lead generation company that completely understands the online B2B sales processes for SaaS firms. Our digital marketing experts have the knowledge and expertise to unlock more organic growth for your organization’s online presence and drive greater revenue.
B2B Lead Generation Services
It is possible to attempt to learn B2B lead generation strategies on your own. You could check the many B2B lead generation blogs and look at taking a B2B lead generation course from a marketing website that would hopefully provide you with enough information to succeed. You could even go a step further and purchase contact information from lead list companies which you could then use for email marketing campaigns. However, with all the work you do to ensure your business operates smoothly, do you really have extra time for all of this?
On the other hand, it may make more sense to find an effective service to do this work for you. If you are looking for B2B lead generation services, it is imperative that you select the company that is ideally suited to your organization’s marketing needs and objectives. Demandwell excels at providing B2B lead generation services for all kinds of industries including software companies and SaaS providers. Over the course of years of providing effective marketing and lead generation services to companies, we have gained the experience required to grow the visibility of your business’s online presence in whatever industry you may be.
B2B Lead Generation Funnel
Most companies tend to view B2B lead gen from the perspective of the B2B lead generation funnel, meaning that a strategy like this needs to be comprehensive. A marketing funnel like this covers the entire journey a customer takes from being at the wide end where many people are merely leads and potential customers down to the narrow end where a select few of these leads have been engaged and converted into actual customers. This is one way in which to view the entire lead generation process.
As the potential customer passes into the funnel, there are a variety of lead funnel stages that come up. Your company’s marketing plan should be finely tuned to provide the best strategies for each stage. One way to ensure that you are following best practices when building your funnel is to look at lead generation funnel templates and a lead generation funnel example or two. That way, you can be more sure that your funnel will actually assist your organization’s marketing efforts. The idea behind a funnel-like this is that you gently nurture leads down through the funnel, applying different strategies as necessary until they are converted.
B2B Lead Generation Companies
Once you have decided to take advantage of the services offered by B2B lead generation companies, you will want to find the right one for your needs. Not only should lead generation companies possess the experience and knowledge applicable to the industry you are in, but they should also have proven strategies that have been shown to increase growth. Top B2B lead generation companies should be providing a variety of services from content planning to keyword intelligence and site optimization to drive high-intent visitors to your site.
Without a plan, lead generation companies are unlikely to be able to provide your organization with better growth. Demandwell is a lead generation company that utilizes a proven, repeatable framework for organic growth called PACE. PACE stands for plan, attract, convert, and evaluate. This is a comprehensive plan that is designed to go beyond just increasing your company’s visibility, to increasing your conversion rate and building more revenue, thereby growing your business. Under this plan, the specific needs of your company are analyzed and addressed to develop a completely customized strategy for growth.
B2B Lead Generation Examples
Another effective way to learn more about B2B lead generation is to look at lead generation ideas. Many websites are out there that will give you practical tips and B2B lead generation examples that you could employ on your website. For example, you may find lead generation campaign examples that recommend adding a particular popup to your website or creating a checklist of particular activities that will help with lead generation. The only problem with using a lead generation strategy example like this is that it is entirely manual and offers zero customization whatsoever. Lead generation strategies need to be designed specifically for the target audience that your organization is focusing on. Furthermore, none of these examples offer any kind of opportunity for insight or review. How can you know that a particular recommendation was effective in providing growth versus any other recommendation that was implemented?
By contrast, Demandwell’s platform constantly reviews plan performance and possesses the capability to make live recommendations on what to do next. Our system looks at multiple different areas and facets of the currently employed strategy and rates these areas based on how well they are contributing to the overall success of the plan. These scores can be reviewed at any time and changes in strategy can be implemented based on them.
Lead Generation Channels
There are many directions in which you could take your B2B lead generation efforts. These directions or categories are known as lead generation channels and could include a variety of things from content marketing to search engine optimization, social media, and email. A B2B marketing plan that focuses on these channels could also be called a B2B channel strategy. The importance of ensuring that your business has an effective channel strategy cannot be overstated. It is through these channels that your organization can speak directly to customers. You need a plan that will ensure that potential customers in the wide end of that funnel, who are faced with so many options for their attention from these B2B lead generation channels, end up seeing your name and hearing your company’s voice as a solution to their pain-points. This is what having an effective B2B sales channel strategy is all about.
One of the things that Demandwell can help you with when focusing on these B2B channels of distribution is finding the best lead generation keywords that can lead to more organic growth for your company’s digital presence. With our platform, you can receive real-time recommendations on the most impactful keywords to include in your SEO content.
B2B Lead Generation Strategies
From this, it may be clear just how complicated B2B lead generation strategies can be. You may at times wonder if you have time to figure out how to build the best lead generation strategies for your business, at least manually. If you find yourself struggling to accomplish this, then turning to an expert digital marketing company that provides lead generation services could be the best solution. When looking at the top B2B lead generation companies, you should ensure that they possess the experience and skills necessary to drive real growth as well as a comprehensive plan that covers multiple lead generation channels to give your organization a competitive edge.
Demandwell is a complete digital marketing company that could be the ideal solution. Our platform provides you with a variety of lead generation tools that you can take advantage of to put more eyes on your business. Furthermore, our knowledgeable and experienced team possesses the capabilities necessary to develop successful lead generation strategies in digital marketing. Our approach is based on our own fine-tuned and proven PACE methodology that provides a customizable path to repeated revenue generation for your business.