B2B Marketing SEO Campaign Management

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The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution

Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

Attract

Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

Convert

Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

Evaluate

Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

Let’s Grow

More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

Let’s Grow

B2B Marketing Campaign

A B2B marketing campaign refers to marketing or content strategies that allow enterprises to promote their products and services directly to other businesses or organizations. While B2C, or business-to-consumer, considers the target audience as potential buyers, a B2B marketing campaign considers various stakeholders – such as executive decision-makers or influencers who may influence business decisions – as B2B customers.

In designing an effective B2B marketing campaign, companies should tailor their marketing materials for a B2B marketing audience composed of business professionals. Target markets for B2B marketing may differ depending on the goods and services that businesses may need from another company. 

In a B2B marketing campaign, communicating with business audiences does not use the same method as communicating with consumer audiences. When corporations or organizations consider acquiring a product from another company, they may look for something that is tailored to their specific interests or business requirements. 

Companies should understand their intended market when designing their creative marketing campaigns. Being able to provide something that will inspire their target audience is known as creative marketing. Creative marketing uses creativity to make a particular brand stand out against competition. Creative marketing may include personalized campaigns based on customers’ preferences and behaviors, contextualizing campaigns and advertising messages according to what customers value, and creating dynamic and engaging content for target customers.

There are many factors involved in creative marketing such as brand building, understanding the specific requirements of customers, and how to connect with customers in a unique way with a personal touch.

Incorporating SEO strategies can help companies launch successful B2B marketing campaigns. Without SEO, a company’s marketing efforts might not be as effective. Demandwell’s software and coaching solutions can help companies ensure that their content drives relevant traffic to their websites. 

Types Of B2B Marketing

B2B marketing refers to the sale of goods or services to other businesses and organizations with specific issues and wants. To create a successful B2B strategy, businesses should determine their marketing objectives by setting SMART goals: specific, measurable, attainable, relevant, and time-bound objectives. 

Companies should also be able to segment their target audiences more accurately in order to communicate with B2B customers directly and to create a more tailored marketing strategy. Enterprises may refer to B2B marketing statistics to gain insights on how to better reach their target customers. 

B2B digital marketing trends include omnichannel marketing, or establishing a brand’s presence across multiple channels; account-based marketing, or creating personalized buying experiences for high-value accounts; video content to engage B2B customers; artificial intelligence; and marketing automation. 

Traditional B2B marketing strategies, on the other hand, are based mainly on direct and outbound methods. Examples include cold calls, trade exhibits, direct mail, and print advertisements. Compared to digital strategies, using traditional B2B marketing strategies to convey a message to prospective customers might be more difficult, time-consuming, and more costly.

Various types of B2B marketing content include social media posts, case studies, videos, infographics, whitepapers and email campaigns. For an effective B2B awareness campaign, companies should improve their marketing strategies by creating effective content to make their brands stand out and resonate well with customers. 

Demandwell can help companies develop and scale their process of creating well-written, SEO-driven content. By assisting businesses in creating an SEO-driven content marketing strategy, Demandwell can help companies establish their brand authority and expertise. 

B2B Marketing Campaign Strategy

A B2B marketing strategy refers to a marketing plan that businesses may employ to attract more customers. B2B marketing strategy definition continues to evolve with the changing times. Hence, enterprises should consider the most essential aspects of establishing a B2B marketing strategy in order to adapt to the shifting business environment.

In general, a B2B marketing campaign strategy is more informational and transparent compared to B2C marketing because company decisions are usually based on maximizing revenues and return on investment.

There are many innovative B2B marketing strategies that businesses can utilize to grow their brands. B2B strategies may include word-of-mouth marketing; focusing on a set of accounts at a time to create more targeted campaigns and contents; solidifying a company’s reputation as an industry expert and brand authority; and following SEO best practices. 

Demandwell can help companies win an organic strategy – considered an effective B2B marketing strategy – through its proprietary PACE method, which stands for Plan, Attract, Convert and Evaluate.

For a successful content marketing, businesses may use Demandwell’s PACE process to create a plan to attract and convert organic search traffic, and a clear roadmap to get their content on page one. After which, companies should focus on attracting organic search by optimizing a site’s infrastructure, content and endorsements to increase discoverability and keyword traffic. The next step is converting that audience attention through conversion rate optimization to ensure that site visitors take the desired action. Lastly, companies may use a real-time insights dashboard to evaluate how well they have attracted and converted attention and make the necessary adjustments for the next step of action.

B2B Marketing Strategy Example

Businesses can look for an effective B2B marketing strategy example as a reference to gain insights on how to improve their growth and power up their marketing campaigns. The most common goal for a B2B marketing strategy is to create brand awareness, which can be achieved by creating relevant and valuable content. B2B message examples may include a company’s unique selling point, corporate values, product features, changes in business structure, or marketing campaigns.

Some B2B marketing examples include a commercial construction firm seeking to market and secure a contract for the construction of an office space of another enterprise. Another would be an automotive company buying materials from suppliers and selling cars to the dealers. A pharmaceutical company selling products to a medical equipment supply company is also considered as an example. 

B2B marketing strategies may include researching what customers need, leveraging case studies from existing customers to build brand credibility, using social media to promote business, and partnering with influencers.   

SEO is considered a useful tool for B2B online marketing. Before making a final decision, B2B prospects typically conduct a preliminary online research.  Businesses would benefit from ranking at the top of the search results for their product or service category to increase their chances of being considered as potential vendors.

Demandwell’s consultants can help guide companies in developing and executing B2B marketing strategies through an SEO-driven content. Demandwell users can benefit from a combination of software tools to automate their SEO-related tasks, and coaching from professional SEO consultants to generate ideas in developing a strategic and creative content.

B2B Marketing Campaign Ideas

Enterprises should consider adopting B2B marketing campaign ideas that can attract more leads. In coming up with a marketing campaign, B2B companies should focus on creating and elevating their brand identity to generate more traffic to their digital platforms.

B2B ideas may include creating short videos that demonstrate how products work and what makes them stand out, brief testimonial clips of satisfied customers discussing how a particular product has benefitted them, or animated video clips to convey an engaging story while demonstrating value. Companies may also post on social media on a regular basis to raise brand awareness and share relevant content to existing and potential customers. Other B2B content ideas include infographics to provide target customers with a visual representation of the relevant information that companies would like to share with them. Another is by creating a B2B blog content to help increase leads and web traffic by optimizing keywords related to a particular business. 

Creating a strong B2B lead generation strategy can assist businesses in acquiring new customers, and Demandwell’s software program can automate a variety of manual tasks by automating lead generation services. Streamlining SEO processes can help businesses in optimizing their content in a timely manner. Using a repeatable approach for SEO-optimized content can offer cost-saving benefits and maximize return on investment for digital marketing strategies. Demandwell’s software tools can also assist companies in researching for keywords and developing plans to target and rank for those keywords. 

B2B Marketing Campaigns Examples

Companies can create their own top-notch B2B marketing campaign examples by referring to the best B2B marketing campaigns of all time which businesses can use as SEO case studies.

SEO case studies can answer pertinent questions such as why customers patronize a particular brand or business, what their requirements are, the issues they might be facing, and how a B2B company can address their customers’ pressing concerns. 

SEO case studies are detailed records of the processes used by various businesses or users to improve their SEO or SEO-related results such as organic traffic, search rankings, or even revenue generation. By creating and sharing SEO case studies, enterprises can demonstrate their expertise as well as the viability of their business. 

Demandwell has a compilation of case studies highlighting clients that have had success with their B2B marketing strategies using Demandwell’s platform. These SEO cases show how Demandwell can assist clients in increasing their content production and improving their SEO performance by using Demandwell’s SEO coaching and software services.

B2B Campaign Case Study

B2B case studies are feedbacks and testimonials that confirm the usefulness of products and/or services being offered by B2B companies. Case studies can be used to inspire companies in generating B2B marketing campaigns.

Case studies can communicate to customers how a B2B company can address their business and technical concerns and may help establish trust. Case studies are considered an essential content strategy that can drive site traffic, establish a brand’s credibility, and show performance. All these factors can create a positive impact on a B2B’s prospect of getting considered during the decision-making process. B2B buyers may refer to a B2B campaign case study to obtain useful information on a B2B company. 

Companies looking for the best B2B marketing campaigns can benefit from Demandwell’s comprehensive list of B2B case studies. These case studies show examples of clients who have grown organic search into a repeatable source of revenue by using SEO to increase organic web traffic.

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