B2B Marketing Strategies for SEO

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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B2B Marketing Strategies 

As more and more businesses are joining the digital marketplace and marketing and consumer trends continue to evolve, it is essential that business-to-business companies of all sizes and industries are taking into account a number of different B2B marketing channels. In the past, it may have been enough to simply create and use creative and eye-catching advertising campaigns for your products or services, but in today’s extremely competitive digital marketplace this may not be enough to ensure that your potential customers are actually using your solutions rather than your competitors’ solutions.

So, if you are looking to get that competitive advantage above your competitors and improve the quality of your digital marketing strategies, you will need to focus on different types of B2B channels. For example, you will still need to create active marketing and advertising campaigns in order to draw new (and previous) customers in to your newest and most popular products or services. However, you will also need to focus on creating content that is catered towards search engines as well if you want your website to show up in search results. This type of content is called SEO or performance content. And in today’s digital world, it is just as important as quality content is — especially for software-as-a-service (SaaS) companies.

The key to achieving a successful B2B marketing strategy is to ensure that you are using both quality content and performance content. Each of these B2B digital marketing channels serves a crucial purpose and without both of them, you are very unlikely to achieve the success that you are looking for, especially if your competitors are using both of these channels. In short, quality content is the content that you are likely already creating — this is the content that inspires, educates, explains, tells a story, and most importantly, converts. Quality content is subjective and therefore it is difficult to create because you are talking about your own brand views, opinions, and solutions. The good news is that quality content is the harder of the two content types and if you are already working on that one, adding some performance content to the mix should not be too bad. Especially if you use an SEO content creation and strategy tool like Demandwell’s platform.

Performance content is specifically geared towards search engines and serves a single purpose — to attract people to your website through organic search results. This content is structured around keywords that your target audience is looking for and this content is more educational and neutral. This is not where you offer your own expert opinions, that is quality content. Because of this, performance content is often less time-consuming and it can even be outsourced. For example, with Demandwell’s platform, if your marketing team does not have the time to allocate to doing the keyword research, outline generation, and content writing.

B2B Marketing Strategies Examples

In today’s constantly changing digital world, there are many different types of B2B marketing strategies that business-to-business companies can use to best reach their target audiences. Some of these strategies may work better for some businesses than others, but one of the most crucial strategies for any B2B business is having an effective SEO framework. As B2B marketing trends, the strategies and practices that are used for the more active aspects of marketing strategies can change. For example, in today’s society social media trends, like TikToks, YouTube Shorts, and Instagram Reels, can all be used to create active and engaging content for your customers to interact with. However, one digital marketing strategy for B2B business marketers that has remained (and will likely continue to remain) constant is search engine optimization (SEO). 

Unlike traditional and more active marketing strategies, SEO is a more passive practice that many businesses may overlook because it does not seem the most compelling content to create. However, SEO content is crucial to getting more organic traffic because so many people in today’s world rely on search engines, like Google, to help them find the solutions they are looking for. And if you want your products or services to be highlighted for them, you need to show the search engines that you offer exactly what consumers are asking for. To do this, you need to create content that caters to search engines. However, SEO content is, of course, not the only type of content or marketing strategy that you should be employing if you want to convert more of your traffic into leads. For more examples of B2B marketing strategies that are being used today or have been used in the past, it can be helpful to do a search for something like “what is b2b marketing strategy [year].” You can do this search for the current year or a past year and compare strategies and decide if there are some that may be a good addition to your current marketing strategies. These can be additional strategies that can work alongside a constant stream of SEO content creation that helps to ensure that your content is ranking well in search engine results.

B2B Marketing Strategies For Startups

For a lot of startup B2B companies, it can be challenging to figure out how to reach B2B customers in such a crowded digital space. This is especially true when there are already B2B companies that are established and are offering the same (or similar) products or services as your business is. Luckily though, there is one incredibly helpful digital marketing strategy for B2B business marketing teams that startups can use to gain a foothold in the marketplace and begin standing up against their competitors — even the very experienced ones. This extremely important B2B content marketing strategy is search engine optimization. Investing in SEO as a startup can help your business to create a high-performing marketing channel that grows with you and adapts to your needs. 

The truth is that SEO content creation is one of the best B2B marketing channels for startups because it helps them to get their content available to their target audience through search engine results. This increased organic traffic is an incredible benefit to smaller or startup companies because it gets your products and services on other businesses’ radars — and it does not take as much money or energy as a lot of the more active marketing efforts do. This is even more true if you are using an SEO platform, like Demandwell, to help you create and maintain an effective SEO strategy. SEO creation as a marketing strategy for startup software company marketing teams can help to dramatically increase your startup’s website traffic. With Demandwell’s platform, you can even create smart content production automations that help you streamline and simplify your SEO content production process. You can then ensure that you are always improving your ranking in search engines.

Innovative B2B Marketing Strategies

The key to being successful in today’s crowded digital marketplace is to always stay one step ahead of your competitors. Because of this, many of the best B2B marketing strategies will be more innovative than traditional and they may be more likely to change with trends as well. There are so many B2B marketing examples that can be easily found by doing a simple Google search. Some of these types of B2B marketing strategies may be from years ago, some may be current and innovative strategies, and some may even be more constant strategies — such as SEO content creation. Another type of useful example to reference for both traditional and innovative marketing strategies for B2B marketing is a B2B marketing strategy case study. These types of examples can be very helpful because they go into more detail about how the strategy actually works and how it helped the business that used it.

Whether you are looking for a current digital marketing strategy for B2B business marketing teams or you are more interested in traditional marketing strategies, it is important to understand the benefits of both traditional and innovative marketing techniques. While, yes, the more innovative marketing strategies can help you get ahead of the competition, it is also crucial to understand that without the traditional marketing strategies, such as implementing and keeping up with a consistent SEO program, you can risk falling behind your competition. Innovative marketing is much more of a gamble because it tends to stray away from the traditional and proven B2B lead generation channels, like SEO content production. So, if you want to get ahead of your competition, it can be beneficial to use both traditional and innovative marketing strategies.

B2B Marketing Strategy Template

With all of the different types of B2B marketing strategies available today, it can be incredibly difficult to decide which ones to use and even to keep up with the changes that each strategy may go through. To help make this process easier, you can look for a B2B marketing plan template that you can use as inspiration or as a basis for any new strategies you are implementing. Using a template is a good way to ensure that you are getting a good B2B marketing mix without getting lost in the variety of different marketing strategies that are available for you to choose from.

Having a strategy template can also help you to more easily ensure that you are continuously staying aligned with your B2B marketing goals because you may be able to more accurately see which strategies are helping and which ones may not be. Another part of staying on top of B2B sales strategies and tactics is ensuring that you are maintaining a constant source of SEO content that keeps your content showing up in search results. Having a consistent (but evolving) strategy for SEO content is crucial because, unlike more active marketing strategies, SEO is a slow and constant process that gives greater returns the longer and more consistently you do it. Essentially, SEO is like a retirement fund. The more you contribute to it, the more payoff you’ll get in the long run.

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