SEO Growth for B2B SaaS Marketing

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B2B SaaS Marketing

Demandwell specializes in helping companies with their B2B SaaS marketing. You may be wondering, however: What exactly is B2B SaaS marketing?

Business-to-business software-as-a-service marketing can be different from other types of marketing.

SaaS marketing campaigns focus on several factors, including:

  • Brand awareness: how is your brand’s positioning with your potential customers?
  • Strategic narrative: why should your target audience care about your brand’s story and product?
  • Budget: how much does this product cost, what will the return on investment be, which of my SaaS marketing channels will this product support?
  • Team: who do you have to help you when you encounter various difficulties?

Demandwell is a platform that provides software and consulting for all your B2B SaaS marketing needs. We have templates and software experts to help you execute your personalized content marketing strategy.

There are many ways to perform search engine optimization (SEO), but the difference between an effective and efficient strategy and a manual, ineffective one is vast. B2B SaaS companies need to consider certain factors that are integral to its success.

Fortunately, Demandwell exists to help you improve organic web traffic in the ways you want.

Do you need demand generation? We are here to help. Are you having trouble with lead generation? Our team can help you devise the most effective content strategy possible.

Best B2B SaaS Marketing

Working with Demandwell can offer you better results than if you work with a regular SaaS marketing agency.

Our software offers automation for routine SEO tasks. No need to manually check your site’s ranking, organic search success, keyword effectiveness, and other things essential to your SEO web content. No need to hop between platforms anymore, everything you need for full-funnel SEO is here.

On top of that, Demandwell provides a streamlined platform for you where everything is easily accessible.

Having an efficient, streamlined platform allows for you and your content team to easily create new content that satisfies your SEO needs.

To ensure you get the best SaaS marketing campaigns can offer you, Demandwell also provides you with an expert SEO consultant from our team.

Our consultants are here to coach you on how to best make use of our software. If you have any technical difficulties, for example, you are always in touch with the Demandwell consultant assigned specifically to you as a B2B SaaS company with specific goals to meet.

If you are a startup still eager to launch, it might be desirable to have more control over your creativity and direction. At any point in time, you are free to make your own decisions and alter your content strategy. We are just here to help facilitate all of it for you.

Moreover, at Demandwell, we help generate leads and demand for you without losing the essence of your brand.

The great thing about success in organic growth through SEO is that you can invest in it now and have long-term success from up-front work. SEO does not cost a lot to maintain in the long run, nor is it complicated once everything is set in place in your workflow.

Learn how to master best B2B SaaS marketing practices with Demandwell today.

B2B SaaS Marketing Budget

As with any business, it’s good to have a clear B2B SaaS marketing budget and know how much to allocate for the marketing budget. SaaS marketing budget allocation can vary greatly from company to company. In general, how much to allocate for marketing budget is related to the size of your company, your current sales revenue, and how much revenue you hope to generate in the future.

You should reference B2B marketing spend benchmarks across all of your marketing channels. This includes digital marketing, paid ads, public relations, free trial promotions, SEO, email marketing, etc. Basically anything you might blanket under marketing, meant to increase your brand awareness and success.

Of course, the ideal percentage can be drastically different if you are just starting out, or if you are already a successfully established brand.

We get that not everyone can afford a Times Square bulletin board, and not everybody wants to. Or needs to. Your brand can see immense success and exponential growth through something as low-effort and high-success as our SEO marketing strategies.

One thing to keep in mind for marketing budgets is around ROI – there will be some channels that you invest a lot in, but they have a huge ROI…making that sizable spend less scary. There will be others that seem “cheaper,” but that have a lower ROI. Something like SEO might require a large investment, but Demandwell customers see over a 10x ROI on their organic search channel, where they see around a 3x ROI on paid channels.

B2B SaaS Startup Marketing

It’s possible that newer brands have to spend more on marketing relative to their size, especially for B2B SaaS startup marketing at a company that isn’t well known yet. It’s possible that people have no idea your product exists, so why would they search your brand name?

In this case, the best approach is to try and rank number one for the things that people are already searching for today. This will allow people to discover you without already knowing that you exist.

Demand generation is crucial for a new brand’s success. If the content on your site is properly optimized for search engines to rank your website highly, you will see substantially more web traffic.

If you’re a startup worried about the marketing budget for startup, Demandwell has the perfect solution for you.

We want startups to find success in B2B SaaS startup marketing, which is why we have SaaS startup marketing plan contracts available for you.

This special contract is affordable without any troubling strings attached, so your startup can feel confident about the process.

With the startup contract, startups can begin using our software even before they launch.

There is an extremely low barrier to use our product for those in the earliest stages of growth.

A new startup’s launch can be quite nerve-wracking. There are so many uncertainties. Demandwell helps you alleviate these stressors by being inexpensive and reliable.

Why Is SaaS Marketing Different?

When you look at SaaS marketing examples, it is easy to wonder why is SaaS marketing different from other types of digital marketing? Why is there such an emphasis on brand awareness?

A big reason brand awareness is so crucial in every SaaS marketing strategy is that without it, the website and product captures less demand. Thus, lower sales and revenue.

Usually, it’s up to a B2B SaaS company to inform its prospect and customer base what its product does and how it works, and to show up for them in their exact moment of need.

You basically need to draw attention on your brand through SEO, when your potential customers are experiencing a pain or have a question related to what you do. If you’re the top search result when someone searches “what to know about SEO software,” and you can help answer their questions, you’ve established trust and hopefully some brand loyalty with that prospect.

Next, they’ll find your website in other, lower-funnel searches, and eventually convert on your site.

Demand generation levels are typically one of the most important things to look at when you set SaaS marketing benchmarks.

Effective search engine optimization is the top way to achieve success. Potential customers usually place a ton of trust in organic search. Does your brand come up on the first page when people Google relevant keywords? Demandwell helps you achieve that.

B2B SaaS Marketing Plan Template

The numbers behind a brand’s success don’t lie, but sometimes without proper visualization of a workflow, they can get jumbled up.

Demandwell’s platform includes a Content Plan tool that can serve as a B2B SaaS marketing plan template.

This tool allows you to freely visualize your end-to-end content creation workflow for your SaaS marketing plan.

Another perk of the Content Plan tool is that you can easily track your SEO content and progress through each stage of your content creation.

Every brand is different and needs different keywords to optimize its web content.

Especially at the start of an SEO campaign, it can be difficult to see how well your keyword and page optimizations are affecting your site’s ranking.

Demandwell’s Content Plan tool enables you to figure out which keywords are effective and which might not be as important to prioritize creating content for.

Added on top of a clear SEO maturity system, Demandwell’s platform helps guide your company to success.

SaaS Marketing Strategy Example

If you want to see a SaaS marketing strategy example or a growth marketing strategy template, you can find case studies and client reviews on Demandwell’s site.

Demandwell specializes in creating a content plan that targets your desired audience and can convert them into leads.

A B2B SaaS marketing strategy is different from normal strategies. Demand generation and lead generation are important for your brand’s success. Through effective SEO campaigns, Demandwell’s software and team help you improve your content so that you reach a larger audience of potential customers.

With the help of Demandwell’s platform, we can find the perfect SaaS growth strategy for you.

Demandwell helps people turn organic search into an easy source of repeatable revenue. The resources you invest into your SEO content creation with us now will be paid back exponentially as your brand sees more success. Clients who have implemented Demandwell into their workflow have seen amazing growth explosions. They also maintain consistent user-to-lead conversions.

Demandwell’s software can show your content team which keywords are driving the most web traffic and how your site is ranking on various keywords in real-time. That means you will never fall behind on trends or miss any big changes.

B2B SaaS Marketing Continued…

Good marketing is targeted and industry-specific. This is especially true in today’s highly competitive global economy. When buyers are inundated with marketing from all sides, you need to make sure that your brand rises above all of that background static. When it comes to B2B SaaS marketing, it’s essential to remember the aspects that make it different from other kinds of SEO marketing. For example, consider the goals and objectives of B2B SaaS buyers. These potential customers are not looking to rapidly complete a simple transaction like purchasing a new pair of apparel. On the contrary, these buyers have problems that require advanced technical solutions. If you are going to inspire them with confidence, it is crucial that you create SEO content that is designed to demonstrate your own expertise in this space.

This is where the industry begins to impact SEO marketing. Specifically, the keywords that are effective are often very different from those that work for brands in other sectors. Your content will usually need to include more technical keywords and widely-used industry jargon. Here at Demandwell, we have seen that long-tail keywords and technical phrases often have the best impact when it comes to building your B2B SaaS marketing plan. Your buyers will pick up on that specific terminology and recognize that you understand their problems. Furthermore, if you can rank well for these kinds of keywords, your brand will be the first name they see when they begin searching for solutions to their problems. The best SaaS marketing strategies instill trust in buyers and visitors by providing them with accurate answers and solutions.

B2B SaaS marketing is also different from other kinds of marketing because most B2B companies are creating entirely new categories and market segments. This means that you’ll need to do completely different keyword research methods because people may never have heard of your solution before. This means they won’t be searching for it. So, instead of finding keywords around your product, you need to focus on keywords that your customers are searching for when running into the kinds of real-world problems that your software solves. Fortunately, there are many different SaaS marketing tools available on the market today that can help you achieve this kind of keyword research.

B2B SaaS Marketing Strategy

Out of all the paid ads, paid search, and other marketing channels, one of the most critical for SaaS companies is SEO. Search engine optimization is the foundation for organic lead generation. When done right, organic search can become one of the most efficient and successful elements of your B2B SaaS marketing strategy.

As with any other marketing channel, the more targeted your approach, the more successful the strategy. Your buyers in the B2B SaaS industry expect a very different conversion experience from most other industries. Instead of fast-paced sales pitches, they expect to be gradually educated, guided, and convinced. These buyers tend to take their time when making decisions and will often do a great deal of research before making a purchase. This is why SaaS marketing best practices dictate that your SEO content be rich and focused on educating your prospects. These leads will often find your site looking for an answer to a question; ensure that your content answers that question every single time. Sometimes, going out and looking for a SaaS marketing strategy example or a SaaS marketing strategy template can be the best way to get started constructing your plan of attack. If they are high-quality, these examples will highlight all the aspects that make B2B SaaS marketing different and how your SEO strategy should be different as well.

Best B2B SaaS Marketing Campaigns

When building a SaaS marketing strategy, marketers often look for the best B2B SaaS marketing campaigns. The best SaaS marketing campaigns are structured programs that provide marketers with real data to show whether or not they are cost-effective and what impact they are having in terms of lead generation and conversion rates. The problem with SEO, historically, has been that it has existed in a world apart. You might follow a few checklists or even follow guidance from a hired consultant, but there was very little data that would guide your progress over time or even demonstrate if your efforts were having any impact. Fortunately, SEO doesn’t have to be this way.

SEO Campaigns is a feature of the Demandwell platform designed to help you optimize and incorporate SEO into your SaaS B2B marketing strategy. Instead of the traditional approach to SEO, we enable you to add target keywords to a precisely defined campaign. You can then publish content based on these keywords within this campaign. Finally, our tool will provide you with data and analytics that allow you to visualize your SEO performance over time. With SEO Campaigns, you can react quickly to leading indicators and report on your campaign’s progress with ease and clarity.

Marketing Saas Companies

Successful digital marketing for SaaS companies is built upon a foundation of good SEO. One of the reasons that SEO is so crucial when it comes to marketing SaaS companies is that there are only a few channels through which buyers are likely to discover your solutions. At Demandwell, we have found that these four sources are the most important for B2B SaaS marketing:

  1. Word of Mouth
  2. Referrals
  3. Review Sites
  4. Organic Search

Of the four of these sources, organic search is the one that is most under your control and can be effectively scaled. For many marketers in the SaaS marketing space, there is a certain obscurity about SEO. It can be challenging to know precisely what actions you need to take in order to increase your organic lead generation. In reality, organic search is based on keyword research. In order for buyers to find you, your site needs to be at the top of Google’s search results for the keywords your buyers are looking for. Google’s users tend to be less likely to click on any links towards the bottom of page one and are even fewer as you go beyond page two. However, if you can do accurate keyword research, you can then build a content strategy around those keywords that will lead to you getting better ranking performance, leading to better organic search performance for your SaaS B2B marketing strategy.

Enterprise SaaS SEO

When developing an enterprise SaaS marketing strategy, a couple of unique challenges frequently crop up. The best way to approach enterprise SaaS SEO is with prioritization. Larger organizations often already have a great deal of content that may even consist of hundreds of pages. With a site like this, there is always more to be done when it comes to SEO. Without prioritization, you wind up trying to focus on a variety of things at once, and your enterprise SaaS marketing struggles.

What any good SaaS marketing strategy PDF or SaaS marketing strategy template will tell you is that the first thing to do when building an SEO plan for an enterprise is to figure out what your current situation is in reality. Where do you stand? The best way to do this is to do an analysis of both the depth and breadth of all the keywords your organization is targeting. You can then align this analysis with your current top priorities as a business to determine where to focus your SEO efforts.

B2B SaaS Marketing Plan Template

One of the things you may notice when looking at the typical B2B SaaS marketing plan template is that the projected timeline for the SEO portion may not be specified. These B2B SaaS marketing examples demonstrate that it can be difficult to predict how and when SEO is going to behave.  This is because a good SEO strategy is patient. It takes time for your efforts to build on one another to start delivering impactful results. At Demandwell, we like to say that SEO is like a 401k. You contribute to it over time, and it slowly but steadily grows. Sometimes, you may post a piece of content that does really well for those keywords, and your campaign may take off in the first few weeks; other times, it may take months. This is why you often won’t see a specific timeline when it comes to SEO on the typical B2B marketing plan template or a SaaS marketing strategy PDF. Fortunately, Demandwell can help you remove most of the unknowns when it comes to SEO so that you can take your SEO to new heights.

B2B SaaS SEO Agency

Ultimately, there are three elements of B2B SaaS marketing that set it apart from other kinds of marketing. The first is that B2B SaaS buyers are looking for solutions to complex problems. The second is that organizations in this industry are often creating entirely new categories. Finally, B2B SaaS buyers usually expect a lengthier and more informative conversion experience.

Implementing industry-specific marketing strategies can be challenging to do on your own. Hiring a B2B SaaS marketing agency may seem like a wise decision, but even they will often take a one-size fits all approach that ends up taking you out of the driver’s seat. Usually, a SaaS content marketing agency will charge high prices for static data that merely gives you a snapshot of one portion of your overall SEO performance. Demandwell offers a different approach from a B2B SaaS SEO agency. We provide a platform packed with powerful SaaS marketing tools that provide you with the analytics and content production features you need to implement an effective SEO strategy for your business. Furthermore, we combine those tools with experienced SEO consulting services, bringing together the best of both automated efficiency and human ingenuity.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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