B2B SEO For Driving Traffic And Leads

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If you are looking for new ways to build and grow a successful business in today’s hyper-competitive environment, then you need to start with a strong online presence. After all, consider: what do you do when looking for a product or service you require? There’s a good chance that you start by turning to the internet for help: and specifically, to search engines. So you can be sure that your prospective customers are doing the same thing, and that by meeting this demand, you can reach more of them.

This is where focusing on search engine optimization, or SEO, can come in handy. This is also where Demandwell, a global SEO agency, can help you. After all, you will need to develop a strong set of strategies that can help you reach the right target market. Specifically, if you operate in the B2B area, then the B2B SEO services from a Demandwell B2B SEO consultant will likely be the right fit for you.

First, it is important to focus on the B2B meaning. B2B is short for business to business, and this means that your company sells products and services to other businesses. There are a lot of differences between the B2B space and the B2C one, where businesses sell to individual consumers. For example, if you are trying to sell products and services to another business, remember that businesses take a longer time to make decisions. Therefore, you will need to be ready for a longer sales and purchase cycle. (By contrast, individual consumers targeted by B2C sales tend to make decisions more quickly.) Certain B2B industries are even more competitive than B2B in general. For example, if you sell B2B SaaS products specifically, then you need to work with the right team in order to navigate this hypercompetitive space.

This, though, is where Demandwell separates itself from the pack. With SaaS sales and marketing, you will maximize your chances of success by using cutting-edge software programs, automation tools, and B2B SEO campaigns. To do this, though, you also need access to software programs that, among other things, can help you automate some of the tasks that you might currently be completing by hand. Then, when you need help interpreting the data your SEO campaigns generate, you need access to experts who can help you understand them and devise future approaches from these insights.

Luckily, you will get the best of both worlds if you decide to pursue B2B SEO services from Demandwell. This is why so many clients have already put their faith in the experts and software programs available through this particular B2B SEO agency.

B2B SEO Agency

If you are looking for a way to make inroads into today’s online marketplace, then you need to start by working with the right professionals. This is why you should partner with a B2B SEO agency. The world of B2B marketing is always growing and changing quickly, so you need to make sure that your company is in a position to grow and change with it. Also, the competition in this area is fierce: there are many companies in your industry competing for the same customers, including a number of new startup companies. Because of this, you need to make sure that you can explain to your clients and customers why your products are better than those of the competition.

At the same time, you also have to find ways of getting your product and services in front of as many people as possible, since it doesn’t matter how good your products are if people never see them. This is why you need to focus on search engine optimization, or SEO. In order to execute a strong SEO strategy, though, it’s well worth partnering with experienced professionals. This way, you can improve your search results rankings, get your products in front of more people, and increase your conversion rate – all without spending all of your own time in this area. Then, you also need to be able to track the results so that you can figure out what is working and what is not.

If you partner with Demandwell, though, you will have access to the right software programs and professionals who can make sure that you have an SEO strategy that not only works but also drives organic growth that will help your company thrive.


Before diving into B2B SEO, it is also useful to take a closer look at B2C SEO. The biggest difference between B2B SEO and B2C SEO is that B2C SEO focuses on marketing to consumers while B2B focuses on marketing to other businesses. Practically speaking, though, what does all of this mean?

Well, B2C stands for business to consumer, and this means that a business sells products directly to consumers. For example, a grocery store focuses on selling groceries to individual customers, while by contrast, a wholesale distributor tends to focus on selling its products to other businesses. This makes the grocery store a B2C seller, while the distributor is a B2B seller.

So, what does this mean for marketing? What type of impact will this difference between B2C and B2B sales have on your marketing strategy?

To begin with, if you are selling your products to other businesses, then your first goal should be to create brand exposure, since this is how your business will get noticed at the right levels. By contrast, B2C companies can direct consumers right to a product page where they can immediately purchase a product. This is because consumers tend to make purchasing decisions more quickly and based on impulse or emotion. Businesses, though, take much longer to make their decisions and their decision-makers rarely act on impulse in this way.

Because of the differences between these two approaches, there are two completely different strategies when it comes to B2C SEO vs. B2B SEO. Moreover, the SEO for one type of business will not necessarily work for the other type. This is why you need to work with a B2B SEO team that understands the differences between these two strategies. Otherwise, you may have a difficult time connecting with your desired target market.

B2B Search Engine Marketing

In the B2B space, branding is also changing quickly. So if you are wondering how B2B marketing is changing, it is important to take a closer look at B2B brand statistics. You will quickly notice that if you are trying to build a B2B brand today, then you need to build a robust, trustworthy image of your business online. Your prospective customers need to see the results that you can offer to set you apart from other brands in your industry. This is another reason why B2B search engine marketing, or B2B SEM, is so important. For B2B companies in particular, prospective customers need to see the value that your business provides when they find your solutions online.

This is a fairly new development, as  a look at an SEO stats checker will reveal. Branding has not always had such an important emphasis on a business’s online presence. Now, though, with the vast majority of people looking for new products and services online, it is important for your business to have a strong online presence in those places where they are looking.

This is another area where you should enlist the help of professionals if you intend to make inroads into the market.  If you are trying to build your digital marketing strategy, then you need to work with a B2B team that understands how to do this effectively. That way, you can reach the right market, improve your online presence, and maximize the ROI you see on your digital marketing investment. All of this is possible if you partner with the right B2B SEO team, so do not hesitate to reach out for help from trained professionals.

B2B SEO Meaning

In addition, it is also important to take a closer look at the standard B2B SEO meeting. If you are wondering, “what is B2B SEO,” then it’s worth knowing that this is the process of crafting your online presence to meet the demands of search engines as used by B2B decision-makers. Even though businesses do take longer to make purchasing decisions, you still need to make sure you are targeting them accordingly. After all, any business will still have teams who research their options and leaders making decisions about what to purchase, and both of these groups will almost certainly be using search engines to find the results they are looking for. Here again, then, you need to think carefully about how you craft your online presence.

For example, you need to focus on the benefits and features of your products and services. Instead of trying to target readers’ impulses or emotions, you need to provide objective information about how your company can deliver for its clients, which could include this reader. You also need to use a comprehensive sales/marketing strategy that involves web design, social media, email marketing, and more.

As even this quick list demonstrates, there are a lot of moving parts in this situation, so you may find that you’re having a difficult time handling all of these important processes on your own. This is why you need to partner with a professional team that can guide you along the way. So if you want to get the most out of your B2B SEO, then you should consider working with Demandwell and its comprehensive products and services in this area.

B2B SEO Statistics

If you take a closer look at B2B SEO statistics, you will also see that there are plenty of categories available. A few of the most important SEO statistics that you may encounter with a tool such as an SEO stats checker include SEO ROI statistics. These numbers are important because they show just how much you are getting for your digital marketing investment. At the same time, you also need to take advantage of the right features that can help you streamline this whole process. That way, you can make smart, informed decisions as quickly as possible.

For example, you may be interested in the Need to Lead Funnel from Demandwell, which allows you to measure the ROI on your SEO investment. This tool can also help you measure the investment you have made into each individual feature of your SEO campaign. Without such advanced tools, though, it can be difficult for you to calculate the ROI on something as complicated and time-consuming as SEO. At the same time, too, you also need to take a look at the objective numbers so that you can figure out what is working, what is not, and what you need to improve.

This is precisely why the team at Demandwell has created such a helpful tool. This way, you can clearly see how your SEO campaign is driving new revenue for your company.

It is also important for you to take a closer look at this feature because it can play a significant role in the future direction of your company. After all, it is important to make data-driven decisions that will drive more growth, and that is exactly what this tool will provide. So if you want to maximize the ROI on your SEO strategy, then you need to put this tool to work for you.

Importance of SEO for B2B

If you are trying to build an effective advertising strategy in the B2B world, then it is important for you to think about SEO. While it may not seem like SEO is any more important here than it is in the B2C space, that is not quite accurate. Due diligence teams, marketers, and business leaders are people too, and they still use the internet when looking for any new products and services they require. This is another reason why it is important to highlight the importance of SEO for B2B.

When it comes to SEO for B2B marketing, then, it is critical to build a strong B2B SEO strategy. There are a lot of moving parts that have to work together smoothly and efficiently. For example, you may be thinking about social media marketing, email marketing, or even technical articles and white papers that you can share online. All of these types of content can play an important role in the success of your SEO strategy. At the same time, though, you also need to make sure that these many moving parts work together.

In order to build a comprehensive digital marketing campaign that can help you improve the quality of your online presence, it can make a tremendous difference to rely on trained professionals who can help you in this area. That is why so many savvy business leaders are currently working with the experts and software programs provided by Demandwell.

Technical SEO

When it comes to SEO, many people think about both on-page SEO and off-page SEO. It is certainly true that these are two very important parts of search engine optimization; however, it is also important not to overlook technical SEO and technical SEO techniques as well.

Think of it this way: even though you are looking to drive as much online traffic to your website as possible, it is also important for you to focus on generating the right type of traffic. In other words, having visitors see your website is not going to mean much if they aren’t also taking action there, such as joining an email list or making a purchase. And this is where the importance of technical SEO comes into play.

When looking at a technical SEO job description, it is important to understand what this means. To begin with, search engines categorize your website, trying to figure out what it is and what kinds of user searches it matches. Because of this, you need search engines to categorize your website correctly, so that they will show it to the right kinds of people and they will display it among the top results for certain searches. This is an area where technical SEO can help you maximize your results. If you orchestrate a strong technical SEO strategy, then you will make it easier for search engines to categorize your website, and this in turn will improve your search engine results rankings.

You need to think about how web crawlers work. These are small programs that “crawl” across your website to discover what’s there and provide information that search engines can use to index and categorize the site. However, it may be difficult for you to keep up with how these programs function if you do not work in this field yourself. This is another reason why you need to rely on a professional agency that has experience in this area. That way, you can get the most out of your technical SEO strategy as well.

Technical SEO Tools

If you review some B2B SEO statistics, you will quickly see that it is very important to orchestrate a technical SEO audit using a technical SEO checklist. There are plenty of technical SEO elements included in an approach such as a technical SEO tutorial. Either way, if you want to get the most out of your technical SEO strategy, then you need to use technical SEO tools.

This is where the ICE audit from Demandwell comes in handy. The ICE audit is a total SEO site audit that customers can use to generate a report on the Demandwell platform. For example, you can use this tool and its results to figure out exactly what needs to be fixed in order for you to improve your SEO strategy.

When taking a look at technical SEO examples, there are plenty of opportunities available through this platform. For example, you can take a look at the technical flaws on your website that could be making it harder for search engines to properly categorize it. If you take the time to fix these issues, then you will make it easier for search engines to index your website and rank it more highly for the correct target audience. As a result of your rankings improving, this will mean more traffic, more conversions, and more revenue. Thus it is important for you to take advantage of all tools you have available at your disposal, including this ICE audit.

B2B SEO Services

If you intend to focus on SEO for business growth, then it is important for you to focus on B2B marketing. There are plenty of B2B SEO services available, and you need to work with a B2B SEO consultant from a B2B SEO company if you want to get the most out of this kind of strategy. This is another reason why there are so many business leaders and marketers who have decided to work with consultants from Demandwell.

The experts from Demandwell are here to serve as guides. In essence, they operate more like coaches who are there to help their clients move in the right direction. This is a big and important difference from other SEO professionals, who may just implement changes without ever telling you what they are doing and why.

Still, it is important for you to make sure that you know what your business priorities are if you want to get the most out of your digital marketing campaign. That way, you can communicate these objectives to your SEO professionals team and they can help you reach them. Likewise, in order to make sure you are moving in the right direction, it is important for you to take advantage of every tool available and at your disposal. This reality is why so many business leaders turn to apps that help them make the best use of their time.

However, an app or tool alone cannot guide you the way that experts can. The SEO experts at Demandwell, for instance, can help you measure your success and track your progress so you don’t have to do this on a daily basis. All of this can make sure that you are using your time wisely. So if you want to get the most out of your digital marketing campaign from every angle, it is well worth partnering with the team from Demandwell.

B2B SEO Strategy

While it can take a long time for your search engine optimization strategy to deliver the results you are looking for, it is important for you to stick with your SEO efforts. This is normal, and SEO will pay off in the long run, delivering results that even paid marketing can’t. At the same time, though, it is still important for you to take advantage of a B2B SEO strategy that can help you see the results you need. All things considered, it is useful to focus on the importance of SEO for B2B. SEO for B2B marketing will play a critical role in your overall campaign.

For example, if you orchestrate a strong SEO strategy, then an SEO-friendly blog post that you publish now could continue to drive more traffic to your website for weeks, months, or even years into the future. Because of this, the results of a good SEO campaign are exponential in nature. Thus, if you are looking to deliver long-term results for your company, then it is better to focus on B2B SEO instead of just PPC. Then, you also need to work with SEO experts who can help you get the most out of your B2B SEO strategy.

B2B SEO Company

Clearly, there are a lot of moving parts that need to be working together smoothly in order to maximize your SEO for business growth. This is precisely why so many savvy business leaders and marketers decide to work with a leading B2B SEO company. After all, if you can access the right B2B SEO services, then you will see the results pay off in spades.

For another thing, consider: as a business leader, your time is valuable and you can do things for the company that no one else can. Because of this, you do not want to spend your time sitting and sweating over SEO writing and analytics if that is not where your area of expertise lies. Wouldn’t your time be better spent growing your business, such as meeting with customers and building new relationships with business partners?

This is another reason why you should allow a B2B SEO company to handle your digital marketing campaign. That way, you can focus on areas of your business that are more important without sacrificing the quality of your digital marketing campaign in turn.

How To Explain SEO To Executives

Because SEO is so important, it is also important to understand how to explain SEO to executives. When you take a look at the results generated by SEO, including B2B SEO, it is clear that this process can play an important role in the success of your company. For example, you may want to let business executives know that 93% of online experiences – and thus, sales – begin with a search engine. Therefore, search engine-based marketing and content will be how most of your customers locate the products and services you provide.

Still, if you want to get the most out of your SEO strategy, you need to understand how to explain SEO to executives. That way, you can convince the decision-makers at your own business to invest in a digital marketing strategy that may require investment up front but will improve the business’s prospects in the long run. Doing this successfully can make a significant difference in the future success of your company, so make sure you understand how to explain search engine optimization to business executives.

Google Search Console

There are also a lot of tools that you can use to help you build a strong SEO strategy. One of the most important tools you have at your disposal this way is Google Search Console. In fact, Google Search Console and Google Analytics are actually two of the most important tools available to you when it comes to digital marketing.

You can use these technical SEO tools and technical SEO techniques to look at the most important SEO statistics resulting from the current quality of your digital marketing campaign. With access to technical SEO Google tools like these free options, you can build a strong strategy that will help you deliver results well into the future.

At the same time, though, these two tools are not exactly the same. Google Search Console focuses on how well your website performs with regards to SEO, while Google Analytics encompasses more general digital marketing information. Still, you can use the data from both of these tools if you want to maximize the performance of your digital marketing campaign. That way, you can make sure that your website is performing well, that your online presence is strong, and that you are staying one step ahead of the competition.

In addition, if you need help getting the most out of these tools – or with using them in tandem with your other SEO efforts – then you may want to work with digital marketing professionals who can help you with this, such as the expert team at Demandwell.

B2B SEO Continued…

It’s extremely important for B2B marketers to understand SEO (search engine optimization). SEO is an essential factor in nearly every kind of digital marketing campaign, but B2B SEO is especially vital and comes along with some unique challenges. No other industry works the same way as B2B SaaS. For example:

B2B SaaS companies typically address complex problems. They don’t sell quick, simple answers to easy problems — they create highly technical solutions to issues that may require significant effort to understand and remedy. The complex nature of SaaS means that the kinds of words B2B SaaS customers are entering into search engines when they’re looking for solutions to problems probably include a lot of jargon and specific technical terminology. It’s particularly important for B2B SaaS marketers to use effective keyword research tools to select highly-relevant keywords that match the terminology potential customers are including in their search terms.

Another SEO challenge B2B SaaS companies face is that they’re often pioneering new solutions that no one has ever heard of before. Since the solution is innovative and unknown, there will probably be little to no existing organic traffic to capture. B2B SEO marketers can begin generating organic traffic by using a keyword finder tool to determine what similar keywords their target audience is searching for. By focusing on those keywords, marketers can position their content “adjacent” to other relevant topics their intended customers are already searching for.

Furthermore, B2B SaaS customers expect a much different sales experience than many other kinds of customers. Purchasing a new software solution for your business is not a decision that should be made quickly or without significant thought. Potential customers usually expect to receive some kind of product education to help them make their decision. A good B2B SaaS SEO strategy often includes keywords that prioritize user education. You can use a keyword research solution like Google’s keyword tools or Demandwell’s Keyword Coach to help you select the best keywords for your SEO content.

SEO Keywords Tool

One of the first and most critical steps in a B2B SaaS SEO strategy is keyword research. The goal of keyword research is to create a list of keywords that are both relevant to your business and highly likely to be searched for by your target customers. As we mentioned already, selecting the right keywords is very important for the majority of SaaS B2B SEO campaigns. Since most SaaS customers are looking for very specific solutions, it can be more challenging for B2B SaaS companies to arrive at the most effective keywords.

Using an SEO keywords generator is one of the most efficient ways to come up with a thorough keyword list. Examples of SEO keyword tools like Demandwell’s Keyword Coach can be invaluable resources for digital SEO marketers in the B2B SaaS space. The Keyword Coach uses search intent, effort, potential impact, and keyword lifecycle maturity to generate a list of relevant and effective keywords for your SEO content.

As one of the central components of a successful SEO campaign, keyword research should be a high priority for most SaaS B2B marketers. There are several factors that inform how keywords are chosen for an SEO campaign, including:

  • Search intent – what is the customer looking for? Are they at the very beginning of the decision process and still researching types of solutions? Do they already know exactly what they’re looking for and they’re evaluating your solution against their requirements? Paying attention to the kinds of pain modifiers, solutioning terms, and industry modifiers searchers are using can give you clues about what keywords you should focus on to attract prospects at different stages of the marketing funnel.
  • Search volume – How frequently are people searching for the keywords you’re considering? Of course, in some cases, you may want to target keywords that have high search volume because they represent the highest amount of potential search traffic. On the other hand, it’s often a better idea to target keywords with only a moderate amount of traffic since there will usually be less competition for those keywords.
  • Business priorities – Your keywords should align with the terms your target users are likely to search for, but they should also align with your organization’s objectives. Just because a keyword is relevant to your industry doesn’t mean you have to include it in your SEO keywords list if it isn’t going to help move your business toward its goals.

B2B SEO Strategy

Reliable SEO tools often support a successful B2B SEO strategy. Paid tools have the advantage of usually being very high quality and including wide-ranging features. There are also free SEO tools available that can help you track and analyze SEO performance, but these tools are sometimes only capable of improving visibility, not creating solutions.

What are SEO tools?

SEO tools are software platforms or applications that help digital marketers analyze or improve their web page’s organic search rankings. For B2B SaaS companies with complex SEO needs, an all-in-one SEO tool is often the best choice.

SEO tools come in all shapes and sizes. Demandwell is a comprehensive SEO platform that uses automated solutions and human decision-making together to help SaaS businesses build and execute successful SEO strategies. Demandwell’s SEO tools are designed to create scalable organic growth.

Demandwell’s SEO Health Audit can review your site for a variety of factors like infrastructure, content, and endorsements. A full audit can often be more efficient than using individual tools like SEO backlink tools to analyze one SEO element at a time.

What Is B2B Marketing?

B2B SaaS marketers need to take a unique approach to SEO and consider some specific challenges. There are many different factors that make B2B SaaS very different from other industries, but a couple of the most significant contributors are the highly technical vocabulary and the longer-than-usual sales cycle.

What is B2B marketing?

B2B marketing is when a business markets its products or services to other businesses. SEO is one of the most important pieces of most successful digital B2B marketing campaigns.

What makes marketing a SaaS B2B company different?

There are many reasons why digital marketers should take a special approach to market SaaS B2B. Examples include:

Technical language – Usually, B2B SaaS customers are looking for solutions to very specific problems that involve a lot of technical jargon. This requires B2B SaaS marketers to be extremely precise with their keyword selection.

Longer sales cycle – the sales cycle for a B2B SaaS product is usually much longer than most other kinds of sales cycles. B2B marketers should keep this in mind and consider focusing landing pages on topics that nurture long-term customer relationships, like product education.

On-Page SEO

There are many different types of SEO that can benefit a B2B company’s organic search traffic in different ways. One of the most important kinds of SEO is called “on-page SEO.” On-page SEO is concerned with building your web pages according to SEO best practices so that they rank highly in organic search results.

On-page SEO benefits

Optimizing on-page SEO factors like headings and meta information can create an advantage for your content in organic search. Here’s a quick on-page SEO checklist containing a few of the most impactful elements of on-page SEO:

  • Headings – effective headings are typically concise and clearly tell readers (and search engine algorithms) exactly what the page is about. Including your target keyword in your H1 (but not H2’s and beyond) is absolutely vital.
  • Meta information – meta information comprises a few pieces of information written into the web page’s code. Search engine algorithms use this information to identify key components of your page and display them to users on the results page. Meta information includes a title tag (the page title that appears in search results), a meta description (the short blurb that appears underneath the title), a URL slug (this should include your primary keyword), and more.
  • Page content – of course, the content on the page is also a critical factor. Not only does excellent content create a good experience for your customers, but the keywords you include also contribute to higher search engine rankings. On-page SEO keywords are especially impactful for B2B SaaS companies.
  • Internal links – internal links take readers from one page on your site to another page on your site. A well-planned internal linking structure helps search engine algorithms understand the hierarchy of your content. Typically, the more pages that link back to a particular piece of content, the more value search engines will assign it.

SEO Strategy Example

There are many SEO factors a B2B SaaS company needs to consider. Careful keyword selection is critical since many B2B customers are using specific jargon to search for solutions. You also need to carefully manage all the different elements of on-page SEO if you want to create a complete SEO strategy that achieves positive results.

Creating a successful SEO strategy in digital marketing is rarely a simple matter, especially for B2B SaaS companies. One of the best ways to approach this problem is to use a platform like Demandwell to help you develop a scalable SEO strategy template. Demandwell’s efficient SEO analysis and personalized solutions can make creating and executing a manageable SEO action plan somewhat easier.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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