B2B SEO Technology for Driving Traffic and Leads

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Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

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Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

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Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

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Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

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Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

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Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

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Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

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Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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B2B Tech SEO

There are many different forms of marketing out there today, but easily one of the most important forms is digital marketing, which involves selling online. Because so many people use the internet to locate the services and products that they need, businesses must ensure that they have a strong online presence so customers can find them. Even companies that specialize in the technology sector must make sure that they are paying close attention to digital marketing requirements. For example, businesses that operate in the B2B space selling to fellow businesses (B2B) instead of to individual consumers (B2C) already know that this is a hyper-competitive market. For those who specialize in B2B tech, it is critical to prioritize B2B tech SEO. Moreover, when it comes to technical SEO 2020 or technical SEO 2021, there are a few important points to keep in mind.

Because B2B operates so differently from B2C in many ways, there are those who believe that SEO is not as important for B2B companies. In fact, the opposite is actually true: the importance of SEO for B2B cannot be overstated. It is critical for everyone who works in the B2B tech space to make sure they have a strong search engine optimization campaign, or SEO, that they can put forward to reach the businesses they want to sell to. Moreover, there are several key points of B2B SEO that savvy B2B leaders will make sure they keep in mind.

One of the core components of B2B eCommerce SEO is B2B keyword research. Similar to the way this operates in B2C spaces or the consumer-focused market, the importance of various keywords will rise and fall over time as B2B clients look to meet new needs and discontinue old searches. So, if B2B companies are mistakenly focusing on keywords that are no longer relevant to their industry, then they may end up falling behind their competition. In the B2B tech world, this can lead to especially serious consequences when everyone is trying to have the most cutting-edge offerings. 

Therefore, all B2B tech companies need to make sure that they stay up-to-date on their keyword research. Of course, this also means figuring out which tools are going to be most relevant to their individual SEO efforts. By thinking carefully about how B2B tech companies can execute a strong SEO campaign, they can place all of their digital marketing efforts in a position to be successful.

What Is SEO

Before diving into the weeds of this process, it is important to first answer the question of “what is SEO?” As many will already know, SEO is search engine optimization, or the process of improving the traffic to your website from organic, unpaid searches that start with search engines. For businesses, what this means in a practical sense is trying to appear among the top results when customers search for relevant products and services. Companies that intend to reach their target market today, particularly in the B2B tech world, need to make sure that they have a strong online presence, because customers tend to visit only the first few results. So, if a company does not land at the top of the search engine results rankings for certain keywords and phrases, then their internet traffic is going to suffer and this in turn will decrease their ability to generate leads and hurt their conversion rates.

Overall, then, SEO for B2B is just as important as it is for B2C, even if the two types are also slightly different. Regardless, when it comes to search engine marketing for B2B, it is important for all such companies to have a defined B2B SEO strategy. 

There are a few common things to keep in mind when it comes to the best B2B SEO companies. One of the defining threads about the top SEO companies and the world of B2B is that the successful ones here are those who tailor their digital marketing services to meet the needs of their individual clients. In reality, particularly for B2B digital marketing firms,  there is no single “best” B2B SEO company. Instead, given differences in industry and client size, the right SEO company for one organization might not be the right choice for someone else. Therefore, it is important for everyone working in B2B to make sure they partner with a digital marketing firm or B2B tech company that provides the services needed to help this particular client reach their target markets effectively. Because the world of B2B is different from B2C, savvy business leaders need to make sure that they take the time to vet every SEO option effectively. In this way, they will be placing themselves in the best position possible to run an effective digital marketing campaign.

SEO Expert

While some may believe that any digital marketing firm can provide reliable SEO services, this is not always the case. Even though SEO will be something that nearly all digital marketing agencies claim that they can provide, this does not necessarily mean that all of them will do a good job of providing this service. Instead, then, it is usually better to rely on an SEO expert who will provide client companies with access to the best SEO consultants in the business.

Even within SEO, too, there are many different services available. For those who operate in the B2B world, it is important to find digital marketing professionals who specialize in B2B SEO, so in this case it may be helpful to reach out to a B2B SEO agency that will provide clients with access to a B2B digital marketing consultant. Because the behaviors and purchasing cycles of businesses differ so much from the behaviors and purchasing cycles of individual consumers, it is important to rely on a B2B SEO specialist when it comes to B2B SEO services. After all, since those who work in the B2B are targeting businesses instead of consumers, it only makes sense that their digital marketing services should change to match the needs of client businesses as well.

A reliable SEO company that works in the B2B space should be able to work with each of their clients individually, tailoring their services to meet the needs of each client. For example, the right digital marketing strategy for a B2B company in the healthcare sector might not be the right strategy for a B2B company in the tech sector. Even within the B2B tech sector, there will often be differences depending on the software and hardware packages that the B2B company offers clients. Because of this, anyone looking for a B2B tech SEO company should make sure that the marketing services they are receiving have been tailored to meet their business’s individual needs.

What Is B2B Marketing?

When companies are looking for an SaaS marketing consultant or a growth marketing consultant, it is important to make sure that they understand precisely what B2B marketing is and how it differs from B2C marketing. For those who may be wondering “what is B2B marketing,” this is when companies sell to other businesses instead of to individual consumers. And although there are B2B sellers in almost every industry, there are a few B2B best practices to note that will hold true across sectors. 

For instance: when consumers are making purchasing decisions, their product purchasing cycles tend to be much shorter. Usually they also make decisions based more on emotions and spur-of-the-moment decisions. 

By contrast, businesses tend to make their purchasing decisions a little bit differently. Rather than going with emotions, business leaders tend to make decisions based on the individual technical aspects of the products or services they are considering purchasing. For those who are providing software-as-a-service (SaaS) solutions, this might mean the speed, features, or scalability of the software program being sold. 

Given these differences, the best B2B marketing plan for those who work in the SaaS area or similar B2B tech spaces is a marketing plan that accounts for and targets the purchasing habits of businesses, not individual consumers. Therefore, anyone looking to develop a strong digital marketing plan for a B2B tech company should be taking these individual factors into account. By following the best practices of the B2B marketing sector, savvy business leaders can increase their conversion rates and boost their revenue numbers.

B2B Marketing Agency

Choosing a digital marketing agency can already be difficult, given the number of choices and the range of options. For those who operate in the B2B sector, too, it is important to work with a professional B2B marketing agency. These firms will have more expertise in selling to other businesses, and can help your company expand in this area. 

Before making a decision this large, savvy B2B business leaders should consider the reviews, portfolios, and reputations of any B2B marketing agency closely before making a decision on which one to partner with. For those who are looking for B2B marketing companies, it is not unusual to start out by looking for B2B marketing firms that are relatively close to their geographic location. However, it is also worth keeping in mind that most B2B marketing takes place online, and therefore, there is no reason to limit your search to B2B digital marketing agencies that are physically close to you. 

Instead, it is far more important to look for a B2B SEO agency or a B2B SEO company that simply provides the best services in the areas your company needs. Likewise, instead of working with a general digital marketing agency, it is usually better to partner with a specifically B2B marketing company. That way, the marketing plan for your company has been tailored to a B2B market and your own unique goals for growth and success. Being specific and thoughtful in these ways will help you see the greatest ROI for your digital marketing budget. 

B2B Communications

In closing, it is also important to highlight the role that B2B communications play in  marketing. In contrast to B2B tech or B2B SEO,  B2B communications are all about reaching and maintaining connections with potential B2B clients. In this area, savvy business leaders should keep in mind that businesses tend to make much more intentional purchasing decisions. They are also unlikely to make a rapid decision based on emotion, which makes them very different from general consumers. Therefore, it is important for B2B marketing companies to hone in on these differences when trying to orchestrate effective B2B marketing strategies.

For example, it is not unusual for B2B companies to develop a strong email marketing drip campaign when they are trying to make headway in B2B marketing. This particular approach can be an effective way of reminding a potential client of the benefits that come with using a certain software program over an extended period of time. Regardless of the specific uses, any good B2B marketing agency should have an intimate understanding of the role that B2B communications play in this sector. This is important for ensuring the success of a modern B2B marketing campaign.

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