Benefits Of SEO
When crafting a website for a business, SEO is something that developers constantly refer to. The generally accepted advice from most seems to be that a business’s online presence has no hope of success without a carefully cultivated SEO strategy, but what is SEO and its benefits?
What does SEO fully entail and how do the benefits of SEO impact businesses? SEO is an acronym that stands for search engine optimization. This is the means by which website developers try to place their websites as high as possible in the ranking of search engines like Google, Bing, and Yahoo.
The benefits of SEO for website development have been observed since the onset of the Internet. Some could argue that SEO and its practices have existed since the creation of the first website in 1991, but the term itself did not come into being until 1997 when John Audette of Multimedia Marketing Group used it in the February of that year. In the late 1990s, search engines operated more or less like literal directories that one would see in real life, rather than the refined online directories users are accustomed to today. In the same manner that businesses would pay to feature their ads above others in the Yellow Pages, there are steps that businesses can take to ensure that they are more visible in the online Google directory. One can pay for ads like one did in the Yellow Pages, however, SEO is the free, organic means by which a business can bolster its position in the ranking of websites.
The advantages of search engine optimization appear self-explanatory. The higher a website ranks in the search engine, the easier it is for people to find information regarding the business or organization and hopefully facilitated in those individuals becoming customers.
How SEO Works For Business
The benefits of SEO for business do not stop at simple visibility. Unlike personal websites, whose owners may be content with exposure on the Internet and nothing more, businesses need something to become of that visibility. As mentioned above, businesses need the people who visit their websites to engage with the company in some capacity. That typically includes converting these individuals into consumers of the company’s products or services. Therefore, SEO serves to direct potential customers to the information that they need to make a decision if the business’s products or services fulfill a specific need. If a SaaS company offers a specific feature, it would benefit that company to engage in SEO strategies to ensure that their restaurant’s official website is appearing in the Google search results for those seeking that specific feature. This formula is the same for any business, local or national: use SEO to gain the exposure necessary to build up a business, drive up sales, or engage with any other desired call to action.
How SEO works for business is quite simple at a theoretical level, but in practice, it can be difficult to execute. There are millions of websites on the Internet, all vying for attention. Even those a business may only deal with a specific niche or industry, rivals within that same field will try to undermine a business’s SEO to compete with the same keywords and content. Therefore, the benefits of SEO in digital marketing are beyond measure.
Advantages And Disadvantages Of SEO
There are advantages and disadvantages of SEO and likewise, there are advantages and disadvantages of content marketing.
How does SEO work? Slow and steady, like the turtle. The disadvantages of SEO can include how long it takes to glean results. It has a slow ROI (return of investment). It can take quite a long time for a business’s SEO efforts to reach fruition. SEO is not an easy fix for businesses and businesses tend to fare better when they recognize that SEO is a type of marketing that serves a business’s long-term intestines and prosperity. The advance to that is by engaging in short-term and long-term marketing strategies, a business is covering all their bases.
Search engine optimization disadvantages can also include a pretty critical one, that SEO does not promise results, or at the very least the results that the business may hope to achieve.This goes back to what was mentioned above that the idea of SEO is easy to grasp, but the implementation of that idea can be elusive. Stuffing keywords into a business’s content does not guarantee that said content will make it to the first page of the search results, and most users will not venture beyond the first page of their search to look for further information.
Advantages Of SEO In Digital Marketing
What is SEO in digital marketing? This refers to the SEO practices a business employs for the sake of certain digital marketing campaigns. By increasing and deepening its digital footprint via a strong SEO campaign, a business can achieve its strategic goals. The goals of these SEO campaigns can be as straightforward as turning internet users into customers or more nuanced, such as portraying the business’s personality and culture to the public.
Businesses regularly assess the advantages and disadvantages of search engine optimization. What are the advantages of SEO in digital marketing? With good SEO, a business increases its rapport within the industry and establishes itself as a trustworthy authority in the field. While there are definite advantages to the democratization of information through the Internet, by allowing anyone to publish content online, there is no quality control. Within that context, businesses that strive to reassure their clients that they are a reliable source of information tend to fare better than those who do not invest time and effort into SEO to distinguish themselves from the crowd.
Another great advantage to SEO is that it serves as a continual promotion for the business. Like New York City, the Internet does not sleep, and thus neither does SEO. It is like an advertisement that is running nonstop. While SEO campaigns should be monitored, once the framework of a campaign is established, it is a low-energy endeavor that can be left to grow on its own.
Challenges Of SEO
Just as there are advantages to SEO, there are also disadvantages of search engine optimization. Some challenges of SEO include outsourcing this labor to the appropriate experts. There are some duplicitous agencies that promise great SEO results quickly. Real SEO takes time and these agencies rely on tactics that (1) only serve a client in the short-term and (2) may result in a Google Penalty that can jeopardize an entire SEO campaign. Businesses would do well to avoid these types of SEO agencies and turn to trusted platforms like Demandwell to hangle their SEO needs.
Some other disadvantages of SEO in digital marketing can take the form of overexposure. Businesses want to do all they can to ensure that their content is visible to their desired audience, but by the public nature of the Internet, competitors will also be able to see what others are doing online and adjust their own SEO strategies accordingly. This creates a never-ending cycle of one-upmanship. There is no way to conceal success, and rivals may seek to imitate what they see as working for others. Also, the more noticeable a business is with strong SEO, the more it will be the recipients of spam and other content that does little to add to the business’s profit or productivity.
Benefits of SEO and SEM
This article has gone into great detail regarding SEO, but what is SEM? This is the acronym that refers to search engage marketing. SEO is a part of the greater umbrella term of SEM. The greatest SEO and SEM difference is SEO encompasses organic, unpaid strategies used to improve search engine ranking, while SEM includes paid efforts to better one’s search engine rankings. The benefits of SEM include raising brand awareness, its measurability, and its catches the attention of potential customers just as they are ready to buy.
The reasons that SEO and SEM work best when done together are because they can each compensate for the other’s weaknesses and shortcomings. The benefits of SEO and SEM are that they complement one another so well. How SEO and SEM work together is that through paid and unpaid efforts, businesses can maximize their overall search engine ranking strategy. By adding SEM to SEO, businesses target keywords that are not ranking well within the SEO portion of the marketing campaign. With the Demandwell SEO Campaigns, businesses can carefully analyze what elements of their campaign are performing well and identify which elements may benefit from the use of SEM to fill in the gaps. For the keywords that are considered critical enough, businesses can allote a certain amount of funds and resources to SEM, which generally is quite cost efficient. All businesses want to make sure that they are seen online, and SEO is a huge portion of achieving that goal. Therefore, investing in SEO, SEM, and the appropriate platforms like Demandwell can assist businesses in ensuring a strong ROI.