Best B2B Marketing Strategies
As a marketer in the B2B SaaS space, you are always on the lookout for the best B2B marketing strategies. There are many channels and methodologies to choose from, and it can be difficult to decide which one to focus on. SEO, for example, is widely cited as one of the best B2B marketing channels. However, if you’re like most organizations, SEO remains a bit of a mystery. Outdated checklists are circulated that may or may not help guide your SEO goals. Virtually no tracking or metrics are provided to help you determine your progress. If you want to audit your site or content, you’ll have to pay a small fortune to an “expert.” All of these aspects of the SEO space can make marketers wary of investing too much time and money into winning with SEO.
Don’t make this same mistake. The benefits of successfully running an SEO campaign are well-suited to the specific characteristics of B2B marketing. Regardless of which of the many B2B types your company falls into, good SEO can increase your brand’s awareness, cultivate thought leadership in your specific market, and generate more leads (leading to more sales). Of all the different types of B2B marketing, SEO has the potential to be the most efficient marketing channel. Once you have successfully established your site as an authority on these topics, the Google algorithm will recognize that and start using your content to answer their user’s questions. This means more traffic to your site that you can convert to leads and eventually customers.
It’s important to remember a few things about SEO. First of all, it is not a stand-alone solution. For SEO to generate true ROI, your other digital marketing strategies need to be fully fleshed out and effective. For example, if a piece of content draws a visitor to your site, you need to ensure that you have premium content like eBooks that they can download in exchange for their contact information. Then, you can use a strong email marketing strategy to nurture these leads and eventually convert them into customers. Another aspect of SEO that you need to consider is that it will not deliver instant results. Anything worth doing takes time, and SEO is no exception. There are ways you can see results faster, but in the long run, SEO has the ability to be a powerful demand and revenue generator for your business.
B2B Marketing Trends
Over the years, we have seen many B2B marketing trends become popular and then fade away. We have even seen this within the SEO space. Certain gimmicks were created by people who wanted to get results the fast way. These tricks were addressed by updates to Google’s algorithm, and they have faded out of the SEO picture. However, through all the ups and downs of B2B marketing, SEO has remained at the forefront of marketing strategies. It is a channel that has stood the test of time. Recognized fairly early on as an important aspect of digital marketing, SEO continues to be seen as crucial and will continue to be so in the future as more and more people use search engines like Google to find the answers they need. In fact, recent studies have shown that 49% of participants stated that they use Google’s search engine to find a new product they’re looking for. All the modern B2B sales trends and B2B marketing examples support and reinforce the notion that SEO needs to be a focus for your marketing team if you want to beat the competition. SEO has the ability to boost your organic traffic and actually grow your customer base.
Innovative B2B Marketing Strategies
In today’s fast-moving and highly competitive market, innovative B2B marketing strategies are essential in order to survive and thrive. SEO fits neatly in as a B2B content marketing strategy that has the ability to truly grow your business. One of the great elements of SEO is that it can be an incredibly affordable marketing tool compared to other, more expensive channels. This makes it more accessible for younger startup software companies looking to get their name into the market. If you look at any B2B marketing strategy case study for a successful business, you will find that SEO is an important part of that success. The best B2B marketing strategies feature measurable and achievable goals that will generate real ROI. This is possible in SEO, but you will need to use the right tools.
An SEO software platform is an integral part of any SEO campaign and can be an incredibly useful tool for B2B SaaS marketers. Fortunately, you don’t need to be an SEO expert to know how to win in this space. By using a solution like Demandwell as a key part of your digital marketing strategy for B2B business, can be a great way to be able to start taking advantage of the benefits that good SEO can provide.
B2B Marketing Strategy Framework
An effective B2B marketing strategy framework is essential if you want to succeed in the world of digital marketing. It can be helpful to look at a B2B marketing strategy example to get inspiration as you build your own. The framework provides a reference for the whole strategy and can help keep your team on track. This framework should specify the goals as well as the tools you’ll use to accomplish those goals. For example, if you are planning to include SEO as part of your B2B marketing strategy, you’ll need to incorporate the fact that it will take time to create the content required to rank well for keywords. Even once that content is created, it is important to remember that you will need to wait for at least the same amount of time as one deal cycle in order to see the results of your efforts.
In the SaaS world, this is usually a matter of months. If it is really crucial that you rank for certain keywords, you could use paid search (Google ads on the results page) to instantly start appearing in results. Then, once your content is published, indexed, and ranked, you could stop those ads, saving you money. As you can see, understanding your own overall framework can help you understand the realities of your various marketing tactics. Building your comprehensive digital marketing strategy for B2B business is not going to be easy, but we have seen just how rewarding it can be3 for businesses.
B2B Marketing Strategies Examples
Examples are always a great way to learn. Fortunately, the Internet is full of B2B marketing strategies examples that go through and show you exactly how to build various portions of your overall marketing campaign. You can find examples of B2B marketing goals. You can even find a B2B marketing strategy template that you can use as the framework for your strategy.
It’s important to remember the old adage, “don’t reinvent the wheel.” B2B marketing has been going on for a long time, and before you spend too much time developing a certain plan or document, it’s wise to go back and check if there are references for it that you can use. What is B2B marketing strategy documentation? Basically, it is any report or document that you use as part of your strategy. One key aspect of building any digital marketing strategy for B2B business clients is SEO. Organic traffic is a channel that, in the long term, can help you to hit your B2B marketing goals faster and more consistently.
B2B Marketing Strategies
When it comes to building your B2B marketing plan, you don’t want to put all your eggs in one basket. Just as when you invest, diversification is important. This is not only for avoiding risk. In marketing, multiple channels and methodologies can build off each other to increase your cumulative returns. This is why SEO should be a part of every B2B marketing plan template. Investing in SEO is a part of a healthy B2B marketing mix.
Demandwell, a provider of SEO software solutions, has designed a platform specifically to help you successfully implement your B2B marketing strategies. Through our SEO campaigns functionality, we provide you with quantifiable metrics that you can use to build SEO campaigns the same way you build paid ad campaigns. Our platform guides you through every aspect of the content building and publication process so that you can start ranking for the keywords that matter to your business. Every single one of our features helps you with your B2B sales strategies and tactics so that you can generate more leads and more revenue.
B2B Marketing Channels
Nowadays, there’s a pretty wide variety of B2B digital marketing channels out there that you could choose. Some types of B2B channels can be very expensive (like paid search). Other types can be less. Some B2B lead generation channels are reliable; some are not. In the B2B space, consistency is one of the most important aspects of any marketing channel. People may think of SEO as inconsistent, but with the right tools, it doesn’t have to be. Demandwell is here to help you incorporate SEO into your digital marketing strategy for B2B business. At the end of the day, by taking SEO seriously, you can make organic search one of your highest performing B2B marketing channels.