For a marketing campaign to be successful it has to feature certain qualities.
It obviously has to be captivating, otherwise, people may not even notice if your business is running ads. The campaign itself must also be able to resonate with your target prospects because it won’t matter how attention-grabbing it is if the people who are seeing it can’t really connect to it. The ads involved in the marketing campaign should also be clear so that people are able to understand the message you want to convey right away.
A good marketing campaign must also be on the cutting-edge. It must take advantage of the channels currently available in order to reach the largest audience possible.
Because marketing always has to be current, the way it’s worked has changed fundamentally over the years. In the city of Bloomington, Indiana alone, the transformation of the marketing industry has already been quite remarkable.
Let’s take a look back at how marketing worked back in the day and how it’s changed as the years have gone by.
The History of Marketing in Bloomington
Before the dawn of the online world, marketing had to be done differently if businesses wanted to reach as many potential clients as possible. This meant having to utilize different venues and channels for the purposes of advertising.
Marketing in Public Forums
If you wanted to gather an audience today for a product launch or perhaps an opening of a new store, doing so is relatively simple. You can create a post featuring the venue and time for your event, share that online, and there’s a good chance that at least a few people will show up and possibly even more.
Back in the day, things were not that easy. Gathering people together in one place was hard enough, but doing so because you wanted to sell something would have been next to impossible.
The entrepreneurs of yesteryear had to be more creative and bolder if they wanted to have an audience on hand for their announcement, which is why many of them had to hawk their wares at local establishments such as courthouses and amphitheaters. Since people often congregated at those establishments, it was so much easier to get folks in that specific part of the city to pay attention to what you were selling.
In the case of Bloomington, this meant that small business owners and vendors had to head on over to the Monroe County Courthouse. The courthouse, which was originally built back in 1826, featured design elements inspired by the classical Greek revival and French second empire styles, according to the City of Bloomington’s official website.
The courthouse was actually slated for demolition, but it was thankfully saved from that fate and now stands as one of the monuments to the rich history of Bloomington.
Marketing in Public and Farmers’ Markets
The local courthouse was not the only public venue that proved useful for marketing purposes back in the day. The same thing can be said for the local markets.
It makes perfect sense that local markets would be utilized for advertising. The market is frequented by everyone in town and on the busiest days, it could morph into a bustling little town itself.
For those business owners who were selling consumables, advertising at the local markets could even be seen as a must.
Bloomington obviously has a thriving local market of its own. For large segments of the year, residents and tourists can drop by the Bloomington Community Farmers’ Market to check out the locally-grown produce and other fantastic items.
According to Project for Public Spaces, examples of special products that you’ll be able to find at the Bloomington Farmers’ Market include heirloom peppers, persimmons, and wild mushrooms. The farmers’ market is located in downtown Bloomington and is easily accessible to anyone in the city.
Folks interested in paying a visit to the market should know that it’s open from May to October during Saturday mornings and from June to September on Tuesday evenings.
Marketing Using Billboards
Because markets and other public establishments typically close down during certain times of the day, it wasn’t always possible for entrepreneurs to promote their businesses whenever they wanted to. They would often be at the mercy of when those public sites were open.
That all changed once billboards became more popular. Because billboards would just stay in place once they were properly set up, business owners didn’t have to worry so much about the time any longer. Anyone could look up at their billboard and be made aware of their business regardless of whether it was still light out or if night had already taken hold.
It’s telling that billboards are still being used by businesses today to advertise themselves. Clearly, these marketing tools have remained effective even in the information age.
For those interested in setting up their own billboards in Bloomington, there continue to be numerous sites across the city that work well as locations for those larger ads.
Marketing Using Radios and Podcasts
The development of radio provided business owners with yet another way to discuss their products. Prospective customers no longer had to come to you if you wanted to let them know about the goods or services you were selling. Business owners were given the option of going to their customers through the use of radio.
Alongside the nightly news and their favorite radio dramas, the people at home could also listen to the ads playing through the speakers. Radio was, in many ways, a game-changer for the advertising industry. It finally provided advertisers with more control and to this day, the radio remains a popular platform to use if you have something to sell or even just announce.
Entrepreneurs interested in advertising through radio to the citizens of Bloomington can check out this list of top radio stations provided by Radio Lineup.
Though radio remains popular and widely listened to even today, it is no longer the only option for those looking to hear something informative during their daily commute to and from work. Podcasts have become more prevalent and they have provided a great alternative to those who want to go in-depth on certain topics.
People eager to listen to more Bloomington-centric audio content can check out the library of podcasts offered by Indiana University.
Marketing to Students
Speaking of Indiana University, that educational institution stands as one of Bloomington’s iconic establishments. The Bloomington campus of Indiana University was originally established back in 1820 and it is also regarded as a “Public Ivy” university due in large part to the high quality education it provides.
Students eager to pursue careers in the fine arts or who simply want to learn more about them will find Indiana University to be incredibly accommodating.
Business owners who have something of value to offer to college students can also make the trek to Indiana University. You should be more creative when you are trying to market to students. Teach them something they can use for their future careers or provide items that will help with their studies if you want them to develop a good image of your business.
Marketing with the Help of the Local Chamber of Commerce and TV Stations
The chamber of commerce in any city is supposed to help and promote the growth of businesses in that location. The chamber of commerce has always been a reliable establishment to turn to for local business owners to turn to and that remains the case up to this day.
You can find the Greater Bloomington Chamber of Commerce by heading over to 400 West 7th Street.
If you are considering putting some television ads on the air that will run in the city of Bloomington, you can check out Bloomington Community Access Television or get in touch with other stations in the area.
Marketing by Networking
One of the biggest ways in which marketing has evolved throughout the years is that it has become more personal. Establishing that strong connection with your customer is more important than ever and sometimes, the best way to do that is to just sit down to a nice cup of coffee and chat.
Bloomington features a wide array of terrific cafes that are more than suitable for a friendly chat with a potential client. Examples of them include Pourhouse Café, Hopscotch Coffee, and Bapu Fresh, according to IDS News.
You can also host networking events in the city to attract more business-minded individuals who you can potentially partner with. Every third Thursday of the month, the COLLIDE networking event takes place at The Mill and you should definitely head there yourself if you want to talk business.
What Is Bloomington SEO?
For the most part, the marketing avenues that we have discussed are offline options. They have certainly proven to be highly effective as history would suggest, but the thing is that you can no longer rely only on them. Marketing offline today is still worth considering, but it should be a supplementary component to your online-based advertising efforts.
Your business also has to have a digital marketing Bloomington component.
Digital marketing is a must because the people who you want to know about your products and services most likely spend a significant chunk of their free and even some of their working time online.
Imagine if your business was established back in the day when radio was in its heyday. Would you even consider any kind of marketing strategy that didn’t heavily involve radio? Your answer to that is probably a resounding no.
By that same token, you cannot afford to skimp on your business’ interactive marketing efforts.
The good news for business owners is that there are all kinds of ways to handle online marketing now. Among the most effective online marketing methods that you can try for your business is SEO, or search engine optimization.
SEO marketing Bloomington Naptown is primarily focused on giving greater visibility to your business with the help of carefully selected keywords and a thoughtful advertising campaign. Since most people online rely on search engines to navigate their way through numerous websites, it would be ideal if your business would come up regularly whenever keywords related to your industry would be used.
SEO services Bloomington are all about making that happen.
The providers of SEO services in Bloomington can research which keywords are projected to provide the best return on your investment and then make use of them as foundational pieces of a marketing campaign tailor-made to your company. You’ll likely be surprised by the kind of positive results that an SEO campaign could produce.
What’s also worth pointing out when it comes to SEO is that it does more than just hit the local market. If you so desire, SEO campaigns can also act as a larger net that’s meant to capture the attention of people inside and outside of the city.
If the keywords are hitting as expected, you can expect to garner plenty of local attention, a good amount of national, and even some international attention. Bloomington SEO services may be singularly focused on helping grow your business’ standing online, but the customers they can bring in are wide-ranging and plentiful.
Why Is Hiring a Bloomington SEO Company a Wise Move?
SEO has many benefits.
It does more than just bring more traffic or attention to your company website or social media accounts. When utilized properly, SEO can improve the quality of visitors you’re getting, meaning you’re not just welcoming shoppers who will browse for a few seconds and be on their way. With a properly targeted SEO campaign, you can attract more people who are more likely to turn into customers at some point in the near future.
Plus, the benefits of an SEO campaign can last for a long time if it’s done well.
Not everyone is capable of conducting an effective SEO campaign however. You can look up how SEO campaigns online and get a general idea of what you need to do, but there’s a significant difference between researching them and running them.
That’s why many businesses looking to boost their profile online will seek assistance from an SEO company in Bloomington. Call on marketing companies Bloomington who do not specialize in SEO to handle your online advertising and the chances are that the results will turn out quite unfavorable. It’s not necessarily the fault of the creative companies Bloomington because they may simply have a different area of expertise.
Business owners looking to save a bit of money may be tempted to simply hire someone with basic knowledge of how things work online and rely on him/her to handle the SEO campaign, but that approach is similarly at risk for failing. It’s so easy to make mistakes when it comes to SEO and the chances are that someone relatively new to it will make plenty of them.
It’s perfectly easy to understand why there are entrepreneurs out there who are hesitant to hire a Bloomington SEO firm. Typing in a few words and looking things up online are things that anyone can do. Many will assume that there’s no need to bring in a Bloomington SEO expert to handle tasks that look so simple, but the key here is that they only look simple on the surface.
Once you get into the nitty-gritty of SEO, you will see quickly that it is quite complex and that there are so many aspects of it you need to stay on top of if you want to implement it properly for your business.
The wise move is always to call on the experts to provide some valuable assistance and you can do that by getting in touch with DemandWell.
Why Is Experience Essential for a Bloomington SEO Agency?
This article has already touched a bit on why it’s important for you to hire an SEO expert to handle your company’s digital marketing needs, but if you want to know the number one reason why you should hire the professionals, it’s simply because they already have plenty of experience to draw from.
Everyone has to start from somewhere, right? Whether it’s marketing agencies Bloomington, chefs, athletes, or really any professional in any industry, you don’t start out as an expert. You have to work your way up the ladder gathering experience as you do so until you get to the point where you are now skilled enough to handle the tough tasks on your own.
If you just go ahead and try to take over the work done by a digital marketing agency Bloomington on your own, it will not turn out well because you are not yet equipped with the knowledge needed to be successful. You may be an expert at other aspects of marketing, but that doesn’t necessarily mean that SEO will come naturally to you as well.
Hiring an SEO agency Bloomington that has years of experience under its belt is also important because of how varied this type of work can be. Beyond the tasks most commonly associated with SEO, there are other jobs that need to be done correctly such as lead generation. Handling those supplemental tasks can only be managed properly by those who have dealt with them numerous times in the past.
Another way in which being experienced works to the benefit of an SEO expert is that it makes working with search engines such as Google so much easier. It’s important to keep in mind the fact that search engines are not static.
The algorithms of search engines change all the time, and sometimes, those changes can impact your SEO rankings negatively. Now, if you’re working with an experienced SEO agency Bloomington, you don’t have to worry as much about how those changes could affect your visibility online. They can simply adapt to the changes that have been made and ensure that your website remains optimized once the new algorithm rolls out.
Don’t underestimate how important it is to have experienced professionals as your partners when things go wrong too. Panic can set in very quickly and inexperienced advertising agencies Bloomington may make changes that are unnecessary because the issue is not something they know very well.
An experienced agency will be able to tell you what is happening and why that something is taking place. Those are just more reasons why you should consider working with DemandWell.
How Should You Go about Identifying the Best SEO Firm?
There are several criteria you can use in order to determine which professional SEO firm is the best. Going back to what we’ve already discussed, amount of experience is one of those criteria.
The truth is that there is simply no substitute for experience. If a particular SEO firm has been doing business for a long time, then you can be confident that they provide quality work. It’s a very straightforward metric, but it’s worth paying attention to anyway.
Another important thing to look at is the manner in which an SEO firm deals with its clients. To be more specific, you should try to find out how they communicate once they’ve been hired. There are many firms out there that will wow you with their eloquence and professionalism to start, but once the work starts, their Hyde side comes out and all of a sudden, you’re working with a wholly unfamiliar entity.
Perhaps you’re fine with your partners using a more informal or casual tone during business-related conversations. That’s certainly acceptable. What you don’t want is a partner who becomes hard to communicate with.
You don’t want to be stuck in the middle of an SEO crisis only to find out later on that it’s impossible to get a hold of the expert you hired.
Gauging how a firm will approach fixing a new problem that has popped up is also crucial. Some firms will hem and haw until they can convince you to sign off on paying more. Others will just go ahead and fix the problem, acknowledging that is part of their agreement with your business.
Deadlines also have to be taken into account in the evaluation process. To be more specific, you should check to see how well a firm does with regards to meeting those deadlines. If you’re in a fast-moving industry where things can change dramatically from one day to the next, you don’t want to be slowed down by the firm you’re working with.
Also take note of how the firm handles the end period of the agreements they have. You want to partner with those firms that will fulfill their obligations up to the very end as opposed to those who just try to speed through their commitments.
Obviously, you should also ask for their stats on things like conversion rate optimization to get a better sense of what kind of work they can offer.
There’s a lot of public relation firms Bloomington speak to work through when you’re evaluating SEO companies. Wading through that PR speak can be difficult at times, but it’s a must if you want to identify the top SEO company.
What Is Bloomington Web Design and Do You Need It for SEO Purposes?
Among the reasons why you need to hire professionals to handle SEO for your company is because they will often take on other tasks closely related to it. Chief among those additional tasks is what’s known as web design.
To put it simply, web design is about creating a beautiful and functional website for your business. So, why is having a beautiful website related to SEO?
Think of it this way: When you’re thinking of what you want to eat and then you hear something about this restaurant nearby, you may get enticed to try out their food.
After that, you make your way over to the restaurant. However, if you’re greeted by an ugly interior, untidy floors, and just a generally messy establishment, you’re probably not sticking around to dine in or even get some takeout. That could be a shame because the restaurant in question may actually serve good food.
Because of their awfully presented place of business, many potential patrons will never know for sure if that restaurant does indeed offer delicious food.
A Bloomington web design company ensures that the SEO campaign will not go to waste. Internet marketing is not just about being visible. It’s also about making the elements of your business that are visible highly presentable, which is why getting website marketing right is a must.
As for what constitutes having a presentable website, what you want most is an online platform that visitors will be able to grasp right away. They shouldn’t have to struggle with navigation. Your website should also feature elements that will compel visitors to hang around and check more things out.
Web design and digital marketing go hand in hand so make sure that the firm you’re looking to hire can handle that job expertly.
What Other Services Do You Need from Media Companies Bloomington?
SEO and web design are two services you absolutely must obtain from whichever firm you end up hiring, but, are those all you need? Well, not exactly.
Ideally, the firm you hire will be able to do more than just optimize your website and make it more presentable. Remember that no matter how important the business website is, it is still just one facet of your company’s online presence.
To create a well-rounded online presence, you need to utilize the other platforms available to you.
Social media marketing Bloomington can have a huge impact on your company’s online presence. The vast majority of the prospects you’re targeting will have at least one active social media account. Your business should be able to reach them whenever they’re using those accounts.
A social media marketing agency Bloomington should be able to handle multiple accounts for you while keeping your followers well-engaged.
Keeping your followers engaged on social media can be done in a variety of ways. Providing video content is among the best ones.
Videos draw plenty of eyeballs on social media and you need to take advantage of that. It’s not enough to just post random videos on your company’s accounts though. They need to be meaningful and convey your company’s message clearly in order for them to be most effective, which is why seeking out an expert in video marketing Bloomington is important.
The text-based posts can be effective at drawing in people as well. If the posts are able to offer useful information to your followers, then that will spell good things for your company’s social media accounts.
Media production companies Bloomington can also be very helpful in terms of elevating your business’ online presence. Don’t forget about them when you are working on coming up with your company’s online marketing strategy.
The History of Bloomington
Much like many of the other cities in the state of Indiana, Bloomington has a rich history that dates back to the early years of the 19th century. To be more specific, the city was originally established way back in 1818 by settlers from other states, with those being Kentucky, North Carolina, South Carolina, Tennessee, and Virginia, according to the city’s official website.
To commemorate the foundation of Bloomington, a public square for the then newly formed city was established on an old wheat field, per Visit Bloomington. Not long after that, more establishments would be built within the city. Establishments that were built early on in the city’s history included standard fare such as taverns and stores.
1820 became a landmark year for the city of Bloomington, primarily because that was the same year when the Bloomington campus of Indiana University was officially opened. Interestingly enough, it took a while before the university became well known as an educational institution.
Per Wikipedia, more than 30 years after it was first founded, the number of students who attended the Bloomington campus of Indiana University was still under 100. That may have ultimately been for the good of the school though because only seven professors were teaching at that time.
The fortunes of the university began to change near the end of the century as mathematician Joseph Swain assumed the role of president. Under his leadership, the number of students who attended the university more than doubled and its reputation for being a premiere educational institution began to take hold.
As mentioned earlier in this article, the Bloomington campus of Indiana University is regarded as one of the finest public universities in the country especially when it comes to research.
The university is also home to the Indiana Hoosiers, one of the most storied programs in men’s college basketball history. The Hoosiers have won the NCAA title for men’s basketball five times and in recent years, notable players to come from the university include Cody Zeller and Victor Oladipo.
Moving back now to the history of Bloomington, the city became involved in different kinds of industries in its early years. Farming became an important industry in the city and the same could be said for timbering and iron works.
Arguably the first real industry to take over Bloomington was the limestone industry. A limestone mill was built in Stinesville in 1827 and that opened the floodgates for the industry to a certain degree. Following the opening of the Stinesville mill, several more would follow.
Even the railroad that finally made it into the city in the 1850s was utilized often for the transport of limestone. Also of note, the Bloomington campus of Indiana University is sitting atop a bed of limestone.
The limestone industry thrived in the city of Bloomington for a long period of time. Similar to every other industry, it suffered during the Depression, but it wasn’t really until the middle of the 20th century that the limestone industry took serious hits that would slow down its long-term growth.
Other industries were ready to take over by that time.
Companies such as General Electric and Westinghouse had made their way into the city. Soon after that, Cook Inc. would also develop a significant presence in Bloomington and it helped birth numerous other companies.
These days, limestone is no longer the main industry in Bloomington. The focus of Bloomington has been more on cultivating the tech industry within it while also helping smaller specialty businesses find their footing. There’s also a thriving art scene in Bloomington and that is far from surprising given the presence of Indiana University.
Bloomington has also transformed into a tourist destination. The natural beauty of the city has drawn more fans from all across the country. It is often referred to as well as the “Gateway to Scenic Southern Indiana.”
This is one gateway you do not just want to pass quickly however. You will want to take in the abundance of natural beauty that Bloomington has to offer, especially since it has been designated as a Tree City for 32 years.
There is one more thing you should know about the Bloomington. The name Bloomington is evocative, interesting, and simply fitting for this particular city, but have you ever wondered where it came from?
According to historians, the name apparently came from the impression of the city that the early settlers had. After making their way to the city, the settlers took note of the things blooming all around them. They were smitten with the “haven of blooms” and that name has stuck.
Unfortunately, it’s difficult to know exactly what plants blooming at the time caught the attention of the early settlers. One thing’s for sure though: Since then, Bloomington has only continued to blossom into one of the truly remarkable cities of the United States.