Content Creation Planning with Demandwell

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PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution

Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

Attract

Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

Convert

Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

Evaluate

Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

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More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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Content Creation Plan Template 

Having a strong online presence is key to the success of any business in today’s fast-paced, digitally-driven marketplace, and one of the cornerstones of developing such a presence is digital marketing. Digital marketing approaches, such as content marketing, are ways of making your company both visible and also an appealing prospect among many competitors with related offerings. 

This is where a content creation plan template can be helpful. For those who might be wondering, “what is a content plan” in the first place, content describes any materials created to advance your company’s image, ethos, and offerings, while a content plan describes the strategies you develop for circulating that content so that prospective customers can find you. Meanwhile, a content plan template provides the framework within which all of your company’s content can be developed. This will help ensure uniform brand voice and consistency while also avoiding unhelpful repetition.

When it comes to having a website content plan template, it is important to define the various types of content that might be posted there. Depending on your industry, this may include white papers, blog posts, technical articles, videos, infographics, and more. Each of these types of content may be able to reach a specific audience and convince them to take a specific action regarding your business. Despite their differences, though, each type of content will be referring prospects to your business somehow, and so you need to have a unified plan in place to guide leads this way.

Ultimately, how a company creates its content strategy will depend on factors such as its size, current visibility, growth rate, and industry. Regardless, there is no one-size-fits-all hidden hack that can enable a company to increase its visitors or revenue instantly. However, there are a few tactics that companies can use to place themselves on the right path toward that increased traffic and revenue generation. A few examples of this include:

  • Clear goals. A good content plan should be specific about how success is defined, how it can be measured, and what steps content will fulfill toward reaching that success. 
  • Clearly-defined audience. While the ideal goal is to make a customer of everyone, this is rarely attainable, and businesses are better served by focusing on a specific target market. This way, they can tailor their content and messaging toward a specific, clearly-defined set of pain points, interests, needs, and desires. 
  • Clear-cut plans to integrate SEO. Search engine optimization (SEO) can make or break content, and any content plan worth its salt needs to have plans in place for how to get prospects engaging with it and the business too. 

These are just a few of the many goals to keep in mind when working to develop a strong content plan template. Likewise, keep in mind that a content plan template should be acting as a guide to create consistency and a unified plan during the release of a wide variety of content. 

With these goals in mind, it makes sense that if your company does not have a strong content plan template, then it can be difficult to keep everyone focused on the same goal or understanding how their individual parts fit into some larger goal. This is just a part of why it is important to have a content plan template in place and to continually re-evaluate how it supports and fits into a broader content marketing strategy.

What Is Content Marketing Strategy

A content marketing strategy is a particular strategic approach to marketing – one that focuses on creating and distributing content meant to attract, convert, and retain customers from a particular target audience. So, plans and templates are crucial to keep this kind of strategy relevant and consistent. Options such as a content marketing strategy template PDF will contain a great deal of important information: for example, a content marketing plan PDF may include a blend of data and analytics in order to communicate and visualize trends. This sort of content marketing strategy PDF could be used to strategize how social media platforms can attract prospects and funnel them to the business’s website, and ultimately an action or purchase. This kind of content marketing strategy should also work with SEO techniques, helping drive leads through organic searches.

One common misconception when it comes to a content marketing strategy is that if a story (or product or service) is good, then it will be able to market or sell itself. This is only about half true, though. While a good story is definitely easier to market, there also needs to be a defined strategy that plans for how that story will spread to the right people who will then publicize, purchase, and return for more of the company’s products and services.

Certain approaches and tactics are useful when it comes to developing a strong content marketing strategy and the templates to apply it consistently. This central document should cover questions such as: what topics will content cover? What will site visitors from a particular target audience expect, and what will entice them to convert from leads to buyers? 

As these questions demonstrate, being able to define your target market is key. By knowing exactly who you are targeting, you can also figure out what their pain points are, which in turn will allow you to develop products, services, and marketing strategies that address them specifically. Overall, if you are able to explain exactly how your products and services will address customers’ needs, then you are also placing yourself in the best possible position for success in reaching them. 

Beyond just a target audience, keeping your particular industry in mind is crucial too. Every industry is different, with different best practices and possible markets. Therefore, what works out as a strong strategy for content in one sector and for one company, may not actually be the best option for your company. 

If you do not have the time to strategize and keep up with this yourself, then it may be helpful to work with trained professionals who have experience in this area. They can help you figure out how to create a strong content strategy tailored to your business and unique business goals!

How To Create a Content Strategy

If you’re now wondering how to create a content strategy, then it may be helpful to start with an example such as a content strategy template PDF. You may also be looking for a content strategy template free option, which could turn up options such as a content strategy template PPT. 

As you begin working out what kinds of content you will be producing and distributing in the future, you need to balance your topics across the different areas of your sales funnel as well. A simple content strategy template can help with this immensely. 

For example, if your tracking dashboard or other tools are showing you that your online presence draws millions of readers a month and that you have a great SEO campaign going, then you’re off to an excellent start and you are attracting plenty of traffic to your website. However, if visitors flock to your site but then don’t find a clear call to action or an enticing opportunity to take action upon, then your conversion rates will be low, and this is a serious problem you’ll need to address.

So, even though it’s true that you want to get as many visitors coming to your website as possible, it may also be helpful to take a closer look at a content strategy example. This should provide you with a sense of what places during their visit you can best reach those visitors and convert them to paying or engaging customers. 

Understand how your keywords, your digital marketing strategy, and your overall plan will work together to meet the needs of your customers. Then, you can figure out how you can meet your key performance indicators, or KPIs, in turn enabling your digital marketing plan to be successful.

Content Calendar

There are many important pieces to include if you are serious about ensuring that your digital marketing plan will be a success. One such example is a content calendar, which should show exactly when and where you will be posting different types of content. For example, a good content calendar should be able to answer questions such as the following: which platforms are you publishing on, and how is content staggered among them? Which types of content go where? How much time is allocated to planning, creating, editing, and distributing different kinds of content? What about content that goes online for all to see, versus content sent directly to subscribers?

 If you review resources such as a free content strategy template, then with options such as a content strategy PDF, you should find a calendar option included. With access to a website content strategy template, you will be able to plan out and then schedule the foundational content that will anchor your digital marketing plan well into the future. 

Likewise, when it comes to SEO, keep in mind that there is no replacement for relevant, interesting, high-quality content published on a regular basis. This is another reason why a content calendar is so important. If you use a content calendar, then you can specify exactly when, where, and how you will be publishing certain types of content. You can also specify the topics you are going to include, what the publishing schedule will be, where your content library is located, and who is responsible for editing and verifying the content before it is posted. This will also help you build in time to review SEO along the way.

Content Plan Example

When you begin looking for a content plan example, you’ll quickly notice that there are plenty of examples to choose from. 

More than that, there are also several different formats and file types that content plan examples may come in. For example, you may be looking at a content plan template Word that simply specifies different types of content and their publishing dates. Or, you may find that prefer to load those various types of content into a content marketing plan template Excel, which comes complete with built-in rows and columns that you can use to build more complex schedules, separate past and future posting dates, and much more. Likewise, you can also use a digital content strategy PDF as a basis, or try out content planning software that will create your content calendar for you.

Social Media Content Plan Template

It is also critical to consider how you will distribute your content once it’s created. This is where a social media content plan template can be helpful. A social media strategy template can help you attract an audience immediately and keep them coming back for more once you do have their attention. 

One element that a good social media content plan example should include is the reality that social media platforms have their own users and cultures, and not every social media platform may be the right fit for your company.Instead, use your knowledge of your target market to figure out their favored social media space, and then concentrate your efforts there. In this way, you can show your relevance, meet that target audience where they are, and listen to what they are saying in this space. This will give you insights that can shape future content and even offerings; it will also help you to remain engaging for that audience as you continue to develop and perfect your social media content strategy template.

Something else to keep in mind is that you can certainly use a simple social media calendar template, such as a social media calendar template Google Sheets, to help you keep track of everything. The main draw of social media is being agile, adaptable, and organic. Social media is a valuable place for you to discover your target audience’s interests, related trends, and needs or pain points, so that you can then find ways to meet them. Using a strong social media content plan template, then, will help you accomplish this more quickly and efficiently, thus setting yourself up for even greater success in the future.

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