Demandwell: Content Gap Analysis for B2B Marketers

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Content Gap Analysis

While marketing has always been an important and crucial part of running a business, today more than ever it is critical for business leaders to think carefully about their marketing strategies before these are put in place. In large part, this is because customers’ expectations are higher now than they have ever been before, and competition is stiffer too, with more options for customers to choose from. As a result, businesses that aim  to be competitive in a global market need to ensure that they rise to meet those expectations. 

One way of covering their bases is for businesses to continually re-evaluate the effectiveness of their marketing strategies, from traditional channels to content marketing and more. A content gap analysis can be useful in this regard, and when it comes to the practice of content gap analysis, there are a few important points to keep in mind.

A content gap analysis definition is always a good starting point. When people refer to a content gap, they are referring to places where there is no content or not enough content in their existing media landscape. So, for anyone who might be wondering, “what is content gap analysis,” this is the process of taking a look at these holes, or “gaps,” that might be present in their company’s current media marketing strategy. The next part of the content gap analysis is to figure out how to address the gaps that have been identified. For example, if someone is running a medical practice, then they might have content present on some of the conditions they treat on a regular basis but not all of them. A content gap analysis would help them find and fix this shortcoming.Given this definition, savvy businesses will already see the value in identifying content gaps, and will probably move to asking how they can run this kind of analysis. This process usually begins with a content gap map. In some cases, it can be helpful to ask “which of the following is a part of content gap analysis” but the reality is that this process will often look different from industry to industry. This is where it can be helpful to partner with trained professionals, who have the training and expertise in this area. 

Overall, it is a good idea for businesses to take a closer look at where they might be suffering from content gaps and how they can address these issues. By doing this, they will be able to generate a more cohesive digital marketing strategy and persuade more customers to purchase their products and services.


One of the most common digital marketing tools that companies use today is SEMrush. Not only that, but SEMrush is also one of the most comprehensive digital marketing tools currently available. When looking at the SEMrush dashboard, new users will immediately see that there are many options open to them through SEMrush. One of the most powerful tools that companies can use here is an SEMrush website analysis. Using this tool, companies can run a content gap analysis in SEMrush, identifying any holes in their marketing plans and working on addressing them. 

SEMrush also includes additional key features. In addition to its options for gap analysis, SEMrush can also help with keyword research. This is important for companies to know because with this tool they can make sure they are targeting the right keywords to make an impact in their industry. This program can also be used to conduct competitor research, helping businesses to see what their competitors are doing well and what they’re doing poorly. From this, businesses can decide to emulate what their competitors are doing well while avoiding what their competitors are doing poorly.

At the same time, though, there are also some drawbacks to SEMrush. While the tool is reasonably priced and provides intensive keyword research, some users might find the interface of SEMrush to be a bit overwhelming. In addition, sometimes there is so much information available that users may struggle with information overload, fighting to figure out what is most relevant to their needs. In addition, some users have said that SEMrush sends so many notifications that it can be difficult to figure out what to deal with first. 

As a result, it is important for business leaders to consider whether SEMrush is truly the right tool to meet their needs. There are many options available, and SEMrush is just one of many to choose from.

Gap Analysis Template

A content gap analysis template can also be a good way to start working on this process. When people use a content gap analysis template, they can be more certain that this process will get off on the right foot. Because it is easy to make mistakes in something this complex, many prefer to work with a proven framework, such as a template. This way, they can be sure that they are hitting all of the important points without wasting time on unnecessary or irrelevant things. Without missing anything important, either!

So, when it comes to running a content gap analysis, it could also be helpful to use a content gap analysis tool such as a software gap analysis template. This can take many shapes, depending on the specific tool used.  Regardless, though, there are still a few common points that should be included in every gap analysis template. 

First, businesses need to make sure they break their content marketing and digital marketing strategies into multiple items. For example, they might include blog posts, articles, infographics, images, and videos. Then, businesses also need to make sure that they list the current state of every item. From this, they will also need to compare current states to desired future states of each item included in the template. With all of this information laid out in front of them, businesses will then be able to identify gaps in their content, coverage, and channels. This is how a template can help businesses conduct a thorough gap analysis.

Of course, businesses will also need to make sure they work on the remedies for these issues as well. For instance, how will the various gaps that they identify, eventually be addressed? Over time, companies will also need to be able to adjust their gap analysis template to meet their unique needs. This is a process that should be performed on a regular basis. That way, companies can continually revisit and rework their digital marketing strategies, making sure that they reach customers effectively.

Keyword Gap Analysis

It is also worth noting that a gap analysis is not limited to just content. For instance, it is also possible to perform a keyword gap analysis, often as part of an SEO gap analysis. This is a critical part of website gap analysis, since it is important for companies to review the keywords they are targeting on a regular basis.

Too often, companies look at keywords as a destination instead of a journey. However, the  reality is that it is just as hard for companies to stay at the top of the search results rankings as it was to climb there in the first place. This is because the most relevant keywords of today can change overnight, or in next week or month. As a result of this fast-moving digital environment, companies should be conducting keyword gap analysis on a regular basis, as  a part of their keyword research.

When it comes to running keyword gap analysis, certain tasks will need to be completed. First of all, companies need to list out all of the keywords  they are currently targeting. Then, they need to find out where they are ranked for each of these keywords. Next, they will need to compare these results to the list of the most important keywords in their industry, which will help them identify gaps in their current keywords. Finally, businesses also need to list their desired ranking for each of these keywords. All of this will be important when it comes to constructing a digital marketing plan and goals.

In this way, though, businesses will also be able to see where there are gaps that they need to remedy. The remedies themselves, though, might take different forms for different industries. This is another area where businesses should consider partnering with trained professionals who can help them develop strong content marketing and digital marketing strategies based on their unique business needs.

Ahrefs Content Explorer

Another potential tool that companies may find helpful is Ahrefs Content Explorer. Ahrefs is also a popular tool when it comes to running a content gap analysis. Performing a content gap Ahrefs or a content gap analysis Ahrefs can be helpful for companies looking for ways to improve their content marketing.

Ahrefs Content Explorer, for instance, makes it possible for companies to compare the various types of content they have on their website, which  could include articles, infographics, blog posts, images, videos, and more. From here, businesses can then use Ahrefs Content Explorer to see how each of these types of content is performing. Finally, Ahrefs Content Explorer can also be used to help companies improve their content marketing strategies.

Even though Ahrefs Content Explorer does have a lot of powerful features available, there are a few drawbacks as well. While Ahrefs Content Explorer does have a user-friendly interface that provides access to a wide range of innovative features, Ahrefs Content Explorer is relatively expensive. Furthermore, many users do not like that there is no free trial available . 

Ultimately, though, there are plenty of tools available when it comes to content gap analysis and Ahrefs Content Explorer is only one of them. No matter which tool they use, it is critical for companies to perform this type of analysis on a regular basis. That way, they can figure out what they are doing well, what they are doing poorly, and how they can improve the return on their digital marketing investment. 

Content Gap Analysis Continued…

Effective content can engage audiences and make them interested in what you have to offer. Of course, creating meaningful content is often a process that requires careful planning. That is where a content gap analysis might come into play. What is content gap analysis? Content gap analysis is an integral part of any content strategy. When conducting a content gap analysis , companies should identify gaps in their SEO strategy by comparing the content ranking of their competitors to their own content. The gap is defined as the topics and keywords which their competitors rank for, but for which they do not. In order to compete more effectively, organizations can use content gap analysis to find new keywords to target and create new content.

A content gap analysis includes auditing various types of content, such as blog posts, thought leadership articles, newsletters, landing pages, nurturing campaigns, infographics, and others.

Businesses will benefit from studying a content gap analysis example. Organizations can use content gap analysis to evaluate both their own websites and those of their competitors. When conducting a content gap analysis on their own website, businesses may examine the quality and possible inconsistencies in the pattern of their content.

When looking at their competitors’ content structure, content gap analysis can help businesses gain knowledge of their competitors’ market performance and strategies. Content gap analysis can also provide companies with insights on what they can do to improve their own competitiveness.

Companies can use competitive analysis to identify content gaps, or specific content topics that are not covered on their site but appear on their competitors’ web content. By assessing their competitors’ content strengths and weaknesses, companies can develop their own unique selling propositions. Businesses can fill in the gaps in their sales funnel and drive valuable traffic by analyzing these gaps and creating targeted content to fill in the gaps.

By running a content gap analysis, companies can communicate with their existing and potential buyers more effectively. Content gap analysis can help organizations in segmenting and profiling their customers as part of their content strategy, as well as understanding specific issues or problems that customers might experience during their buying journey across different touchpoints. Companies may also do a content gap analysis to maximize search engine optimization (SEO) for their website.

Content Gap Analysis Tool

For those in search of ideas on how to do content gap analysis, using a content gap analysis tool can help companies identify keywords that their competitors are ranking for, which are not covered in their existing content.

An example of a content gap tool that businesses can use to conduct a content gap analysis is SEMrush. Organizations can use SEMrush to identify gaps in their marketing plans and how to fill them. SEMrush can also be used to compare keyword profiles of up to five different competitors. Regarding drawbacks, the keyword research section may overwhelm some users, and other competitive analysis features may be charged separately from the pricing plan.

Another tool that can be used for content gap analysis is Google Search Console, which can audit a site’s overall SEO health status. Keywords used to find a site as well as how a site ranks for similar keyword queries are some of the metrics examined in Google Search Console. Others include the number of times a searcher clicks on a website link from Google’s search engine results pages and how well a site is optimized for mobile devices. Google Search Console can also be used to improve title tags and meta descriptions to gain more organic traffic.

As an SEO software provider, Demandwell’s SEO healthcard evaluates a website’s overall performance against three key ranking factors: infrastructure, content, and endorsements. The SEO healthcard from Demandwell does more than just show where a site performs well or poorly in search engines. The resulting insights can be tailored depending on business needs and long-term growth goals. Demandwell’s scorecard is also updated in real time, giving companies timely and relevant recommendations on how they can improve.

SEO Content Gap Analysis

Like SEMRush, Ahrefs is another popular SEO content gap analysis tool. Businesses may use Ahrefs to optimize their site for search engines. Companies can also utilize Ahrefs to perform competitor analysis. However, despite having a user-friendly interface and access to a variety of innovative features, Ahrefs is relatively expensive. In addition, Ahrefs does not provide a free trial version.

By conducting a competitor analysis, companies can learn a lot about their market positioning and how to improve their organic visibility. Doing a competitor analysis can enable businesses to compare their online presence against industry competitors, identify keywords and backlinks that will drive organic traffic, and gain insights on how to improve their SEO efforts.

 Companies may refer to a content gap analysis SEO guide to check and optimize their website content. When performing SEO content gap analysis, it may be beneficial for businesses to look into competitive keyword analysis. This means identifying which keywords rank highly for their page or site, as well as which keywords rank highly for the sites or pages of their competitors. Companies can then develop strategies for increasing their online visibility by compiling a list of their competitors’ keywords for which they do not rank.

Keyword research is another aspect of keyword analysis, in which companies find keywords that their competitors are not ranking for, as well as identify topics or questions that their customers might be looking for but are not tackled in their site content.

Through keyword coaching and content planning, Demandwell helps businesses understand their target audiences’ needs and generate leads. Demandwell prioritizes keywords based on their intent, potential impact, effort, and keyword lifecycle maturity. This enables companies to easily track the progress of their organic strategies to improve their rankings for specific keywords.

Keyword Gap Analysis

The process of locating and analyzing search terms entered into search engines is known as keyword gap analysis. Keyword analysis is fairly straightforward. Companies can increase organic traffic and website visibility by identifying relevant keywords that potential and target customers use when searching for particular products and services. Businesses can increase lead generation by optimizing their content to get more people to interact with their brand.

When conducting an SEO keyword analysis, companies may use a free content gap analysis tool or a paid SEO keyword analysis tool to analyze their website and see where it ranks on search engines such as Google, Yahoo and Bing. When using an SEO

keyword analysis tool, companies can verify their site’s online status, identify areas for improvement, and track the effectiveness of their SEO strategies.

Demandwell’s free Share of Search  report can help marketers assess how their site stacks up against the competition in terms of search engine results. The Share of Search report can provide companies with actionable recommendations on how to improve, in addition to letting them know their current market positioning.

Demandwell’s Share of Search Report allows companies to compare their keyword rankings against three of their top industry competitors. Demandwell’s Share of Search Report is a useful tool for determining which keywords to target to close the gap between a company and its competitors. The Share of Status Report can also assist businesses in increasing web traffic by suggesting additional keywords that their competitors have not yet tapped into.

Demandwell’s Share of Search Report and content gap analysis may appear strikingly similar. To differentiate it from content gap analysis, share of search refers to the percentage of industry-related web traffic through organic search results.

Demandwell can compare keyword rankings of companies based on their own Share of Search Report against those of their competitors. Companies may use this data to optimize their site’s SEO content, drive traffic, and increase conversions. Businesses can also receive recommendations for the most effective keywords to target in order to increase their share of search in their respective industries.

Website Keyword Analysis 

Website keyword analysis is considered essential when conducting a content gap analysis. Because content typically ranks for multiple keywords, focusing solely on content quality may not be sufficient in terms of capturing a big-picture view of the overall market landscape. Competitors might have a single piece of content that ranks well for a number of different keywords. In this case, the gap widens, and companies may need to target more keywords for their own content to close the gap.

A website gap analysis template can be used to identify, analyze, and fill the gaps in a company’s site performance. There are various free website gap analysis templates available that can be tailored to the needs of various businesses and industries. A website gap analysis template can be used to document and analyze a company’s current status, make recommendations to improve processes, and identify website issues that need to be addressed in order to develop an effective keyword strategy to drive organic traffic. For keyword research tips, companies may utilize a keyword planner to build a strong keyword arsenal for their search campaigns and identify new keywords that are relevant to their business.

Companies can also use keyword research tools to examine the most important keywords in their respective fields. Keyword research tools can help organizations evaluate keywords that are relevant to their business, as well as those that they are already targeting, and determine the competitiveness of specific keywords. This can help businesses develop a more effective marketing strategy and boost their profits.

Content Gap Analysis Template

By performing a keyword gap analysis, website traffic could potentially soar, and site rankings can improve in search engine results pages. A content gap analysis template can be used by companies to compare the strengths and weaknesses of their content against those of their key competitors by analyzing keyword rankings. Businesses can improve user engagement and boost online revenue growth by using a fully customizable content gap analysis template. A competitor gap analysis template, on the other hand, provides organizations with a visual representation of their competitors’ strengths and weaknesses in comparison to their own.

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