Content Marketing Platform
Marketers should understand what drives traffic to their website and what is typically successful at keeping people engaged. This can be a challenging task to manage if you must track metrics across many different platforms. In this case, a content marketing platform may be able to help.
If you are wondering “what is a content marketing platform?” the definition is relatively straightforward. To put it most simply, a content marketing platform is a system that can potentially make tracking performance of marketing endeavors more manageable and transparent to marketers, across many different industries. In other words, a content marketing platform allows businesses to track SEO performance and specific keywords, which can help better determine what strategies work and what strategies might need further adjustment when it comes to content marketing.
Moreover, a content marketing platform may be able to help businesses determine what leads to a higher volume of traffic and what does not. This may in turn make it easier to devise a strategy for ensuring that content ranks higher on search results.
That is where Demandwell may be able to help, as an SEO platform that can better help you understand what you may need to do to see results through content marketing.
Of course first, it may help to answer a specific question: what is content marketing? Again, to put it in the simplest of terms, content marketing is the act of using specific type of content, such as blog posts, creative social media copy, and other compelling materials to pique prospective customers’ attention, engage them, and potentially drive growth and sales.
While creating a meaningful content strategy may seem difficult, some tools may be able to make the process more manageable for marketing teams so that they can better gauge what might be the most effective methods. That is what we hope to do at Demandwell.
Best Content Marketing Platforms
Some of the best content marketing platforms may be able to automate the routine SEO tasks needed for an effective and efficient content marketing strategy. These tasks include, keyword research, website health diagnosis, and SEO keyword reporting. Content marketing automation can often handle tedious tasks so that businesses can focus on creating more content that can help their website rank higher in organic search results.
Demandwell is one of the many content marketing platforms on the market. A team of SEO experts helped build the platform. Users can enjoy access to Demandwell’s suite of tools that automate the routine tasks that come with content marketing.
Demandwell’s Keyword Coach offers users access to a list of relevant high-performing keywords prioritized by competition and search volume. Users can track how their website is currently performing with them. Immediate keyword reporting keeps companies on top of their site’s performance, allowing them to create fresh content as soon as possible. The Keyword Coach is a capable keyword planner. It ranks which keywords are most important to a business’s content strategy. Target keywords can be added directly into the Content Plan tool so businesses can keep creating SEO content for their site.
Demandwell’s SEO Scorecard is an SEO metrics tool that ensures a website can be easily indexed and navigated by web crawlers and visitors. It takes a look at a site’s visible content and also at elements that show up in search results. Finally, it checks the site’s links and gauges how well the pages interact with themselves and others. The Scorecard generates a website health score for each of these components. Businesses will be able to see the most pressing problems affecting their site, granting them the opportunity to fix them before the site sinks any lower in the search results.
Only the best content marketing software keeps companies consistently updated with keyword performance and SEO metrics. A worthwhile content marketing platform should offer these tools to help a business succeed.
Content Platform Examples
Many businesses understand that knowing how to measure their websites’ SEO performance is critical in order to keep and grow leads. The Need-To-Lead Funnel by Demandwell is one of many content platform examples of a SEO performance tracking tool.
The Need-To-Lead Funnel is an insights tool that reports on each stage of search activity, visualizing details such as organic search experience activities, website traffic, and the ensuing leads. The dashboard syncs with Google marketing platforms (Google Analytics and Google Search Console) in order to deliver growth metrics. These SEO key performance indicators (KPI) measure a website’s SEO success.
Users don’t need to learn every little detail about how to track SEO leads because the Need-to-Lead Funnel can show them what they need to know in one window. Users can view the funnel across different time spans and see weekly, monthly, and quarterly reports.
Marketers can still use a Google marketing platform to help them with their SEO tracking, but the Need-To-Lead Funnel offers simple reporting at a glance. This reporting software helps potential customers discover a company’s site which may result in that person becoming a lead. The Need-To-Lead Funnel can be part of a company’s organic search strategy that can lead to financial growth.
Content Platform Companies
From the start, Demandwell has sought to help others grow by providing a content service platform that encourages organic search growth. At Demandwell, we aim to separate ourselves from other SEO content platform companies by employing a team of SEO experts. Such a team helped build the platform businesses can use to help them maximize their SEO potential.
Content marketing is about attracting an audience to a business, especially when it comes to a content services platform. To do this, businesses should be focused on developing content that will present their business as knowledgeable and trustworthy.
A common feature among the best marketing platforms is ease-of-use. If a user still needs assistance, a team of experts can also help clients use this platform effectively. Each client at Demandwell is paired with a trained consultant who can coach them in how to best use the content platform. Clients will quickly understand the analytics reporting on the user-friendly platform. The consultant can also help generate an SEO strategy for the client, allowing the client to confidently work with SEO and generate more web traffic.
Best Content Platforms
A content marketing strategy identifies the best channels for the distribution of content. Companies that follow a strategy get a sense of their target audience’s personal and online habits. Companies should therefore optimize their content with those details in mind.
A content plan contains all the marketing assets and processes that a business uses to achieve its content strategy goals. These processes include SEO research, content engagement tracking, blogging, and reporting. A content calendar is an essential web content management tool because it helps organize all of these processes. Another benefit of a content calendar is that it helps businesses get a concrete idea of when marketing content should be planned, created, and published.
A content plan can also cover the important images and information that needs to be included on every webpage or blog post. This information includes overall goals, timeline, and who is responsible for producing the various types of content. A content plan can help businesses track this information. Only the best content platforms can provide marketers with relevant information at a glance.
Demandwell’s Content Plan is a data management platform tool that helps companies organize their SEO content creation workflow. Users can visualize every step in order to creating websites that scale organic growth. Current and future content can be managed from this tool, making it easier to keep track of each stage of development and implementation.
Enterprise Content Marketing Platform
If a business wants to succeed today, then hopefully they know they need to have a strong online presence. Using SEO strategies can help businesses outperform their competitors and find other avenues for growth. Finding the right enterprise content marketing platform to suit their needs is critically essential.
SEO drives unpaid, organic traffic to a website and often results in conversions. Enterprise SEO scales up SEO to meet the needs of a larger company that wants to reach greater revenue goals. Both SEO concepts involve keyword research, competitor research, and content marketing. Enterprise SEO simply requires work on a bigger scale. More work means a more expansive marketing strategy is needed.
A large company will probably encounter thousands of keywords that pertain to their industry. Finding the ones that customers will use to find their products or services is vital for financial sustainability and potential market growth.
While there are numerous marketing platforms examples on the market, Demandwell has tools that can meet the SEO needs for an enterprise software company. Our robust digital content platform can give insights and support for effective SEO strategies, content writing, and SEO reporting. Demandwell’s tools can support thousands of target keywords for content utilization. Companies across many different industries may be more capable of producing the content they want powered by relevant keywords.