Content Marketing Services
In digital marketing, content is one of the most powerful tools to have at your disposal. Not only is it an excellent way to get across your brand and message, but it can also be effectively used to earn your website a higher ranking in Google’s algorithm. This higher ranking means your website can become a lead generation machine, bringing awareness to potential customers and moving people straight to the entrance of your sales funnel. This, in turn, gives you more people to nurture and convert, eventually resulting in more sales and robust, organic growth. To achieve these goals, you need the right kind of content, and you need it fresh. Evergreen pieces can be useful, but to really take advantage of the opportunities to be had from content, you need new pieces of content all the time. Getting all this written can be difficult for a busy SaaS marketer to manage on their own.
However, one of the biggest mistakes you can make is to just not use content because it is too time-consuming to build. Most B2B marketers know this, and it’s why many look for high-quality content marketing services. The best digital marketing services provide you with a wide range of features and functionality to help you manage your new content campaign without having to use five different tools. Unfortunately, some digital marketing services are not really as helpful as they claim. These companies use canned marketing strategies and simply deploy them mechanically for every client that comes in, resulting in great profits for them and zero results for you. A truly useful content marketing service should provide you with a host of tools that are easy to use and customize to suit your website’s specific needs.
At the top of any digital marketing services list, you’ll most likely run into the name, Demandwell. We are a complete SEO platform for B2B SaaS companies designed to help drive organic traffic to your website and propel your organization’s organic growth. One of our core features is our content production solution. With our Content Production suite, Demandwell comes alongside you and coaches you as you develop your keyword strategy by giving you data about each keyword and its performance so you always know what’s needed next. Our system also allows you to develop your own content plan, visualizing the end-to-end workflow for creating content that will actually get you results. Once you’ve got your plan ready and your outlines built, you can opt to write the content yourself or just have Demandwell write it for you. From beginning to end, we streamline your content marketing campaign and make it easy for you to achieve your goals.
Content Marketing Examples
A simple Google search will reveal the many content marketing examples online. One of the most common implementations is blog articles. These can be longer in format or shorter depending on the purpose and goals of the content. When launching content marketing campaigns, companies need to give thought to what kind of content they want to create and what they want it to achieve. For example, social media marketing content is very different from short-form video content meant for YouTube. Both of these are also different from blog articles. When looking for content marketing ideas, it helps to find examples from other companies in your industry. Look for sites that are getting a lot of traffic and organic growth and try to identify why they’re winning. Another option is to just use Demandwell. Our solution helps you come up with content marketing ideas thanks to our Keyword Intelligence feature. Our system can automatically generate contextually relevant, real-time keywords that are related to your site and its content. Then, you can use our Brief Builder solution to quickly and easily create keyword-based content briefs. These briefs can then form the foundation of your new content.
As with anything in life, without a plan, you’re not likely to succeed. If you want to run a successful content marketing campaign, you’ll need to find excellent content marketing strategy examples. These can help inspire you as your build out your strategy and develop your goals. One of the most integral things you should know as you develop your strategy is that there are different types of content marketing. This includes not only the channel that the content is designed for (video, social media, etc.) but also the purpose of the content within the channel. If your goal is to share your story and contribute to your brand’s overall goal of thought leadership, the content will be very different from the content that’s created with the goal in mind of ranking better on search engines.
Content Marketing Strategy
Your content marketing strategy is your road map to success when it comes to digital marketing. The best content marketing strategy sets a clear goal and defines how you are going to reach that goal with practical steps, right down to a content calendar describing when and where you are going to publish your content. As you look at content marketing strategy examples, you’ll begin to see the basic elements of a content marketing strategy.
Ultimately, there are two different kinds of content at the center of any content marketing strategy framework. These are performance content and quality content. Quality content is writing that’s written for humans and designed to share your brand and enlighten your audience. Performance content has an entirely different goal. The objective of performance content is to rank well on search engines. Performance content is generally a bit drier and more written for Google’s algorithm than for humans. With this content, you want to really pack the keywords in. That way, you don’t even have to consider keywords in your quality content. Ideally, your performance content does an effective job at guiding your audience to your quality content. It’s not enough to have well-written articles if nobody is there to read them. That’s why combining performance content with quality content is the best content marketing strategy. If you’re looking for more inspiration, you could also go out and look for a content marketing strategy template. This will give you a reference to use as you build out your strategy.
Demandwell can help you with your content marketing strategy. Our Content Publication solution includes a content analyzer that automatically monitors and evaluates your content using best practices so that you always know exactly how your content is performing. Plus, we offer the SEO Autopilot feature, allowing us to fully manage your content production and freeing you to work on other important marketing strategies.
SEO And Content Marketing Agency
When it comes to content marketing services, some organizations will simply start looking for an SEO and content marketing agency to outsource the entire campaign. However, this plan does have some downsides. Unfortunately, even the top content creation companies and best content marketing agencies tend to completely control their clients’ SEO efforts. This means that you end up losing nearly all control over your own strategy. Instead of using your plan, you’ll have to use their plan. This can mean a loss of personalization, especially if the content strategy agency simply applies the same strategy to every client. That may work for some, but losing all control is not everyone’s idea of a great content marketing strategy for their business. You want effective content that delivers results, but you also want it to be in your voice. This is something that agency content often struggles with. Even a top marketing agency may not be able to provide you with the control you want.
Demandwell is not an SEO agency. We are a software and service platform that gives puts you in the driver’s seat. You could opt to just use our comprehensive software platform to win with SEO entirely on your own. Or, you can choose to purchase SEO services from Demandwell’s team of SEO consultants who have years of experience in this industry and can support your own content marketing strategy. The degree to which you invest in SEO services is entirely up to you, leaving you with the option to have 100% direct control or 100% hands-free and everything in between. That’s the Demandwell difference.
Content Marketing Strategy Service
In the end, the most effective content marketing strategy service is one that includes a combination of software and service and one which leaves the client with the opportunity for maximum control. Content strategy services should give you the tools you need to build a successful content production plan. When you look at digital marketing services examples, they should identify the two main kinds of content, performance, and quality. Any content marketing website that’s advertising services should also explain how they would create and use these kinds of content to help market your site. The easiest way to build and execute a content marketing strategy doesn’t have to involve reading digital marketing services articles like this one. The best way is to just use Demandwell. We make content creation easier and offer a unique combination of software tools and powerful services to truly deliver effective results.