Content Plan For B2B Marketers

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The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution


Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.


Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.


Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.


Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

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More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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Content Plan

One of the most important, and often overwhelming, parts of managing your company’s web presence is planning the content that your company produces. Because so much of the world depends on technology, your business’s digital content plays an integral role in how people see your business. This is where a structured and comprehensive content planning strategy could come into play.

Without a determined content plan, it can be difficult for you to keep track of the content you have already created and potential content that would be beneficial to your business. A good content planning example will take into consideration your company’s size, current visibility, industry, and growth rate so that you can be sure that the content you are publishing will be helpful to you rather than harmful to your business. Because of all of these aspects that are individual to each business, there is no default content plan solution that will work for all businesses. Finding a customizable plan that will work for your business is essential to making sure that your business is continuing to create new and useful content that can continue to help improve your business’s digital presence.

With Demandwell’s SEO platform, your company could not only build a customized SEO content plan but also track and manage that content to make improvements and grow your business‘s digital presence. The unique keyword lifecycle stage and priority that Demandwell offers can help your business to scale your SEO activities so that you can continue producing meaningful content. Along with the keyword intelligence and content analysis in the Demandwell platform, the production workflow helps you to build, track, and manage your business’s content production workflow. With all of these features, the Demandwell platform can help ensure that you are creating content that will help your business gain more visibility.

Content Plan Example

What is a content plan? A content plan could help you better produce content that is organized and structured. This helps to make sure that your company is not continually re-creating the same content and is instead creating new and valuable content. A content plan could help you to visualize your content production workflow from beginning to end. If you are seeing a content plan example, Demandwell’s platform offers a streamlined content strategy template that features integral keyword intelligence, brief builder, content analyzer, as well as an SEO autopilot so that you can be confident in the content you are publishing. 

These tools allow you to not only receive automatically generated and contextually relevant to your B2B SaaS company, but also keyword-based content briefs that can be analyzed with the built-in content analysis system. The SEO autopilot allows you to focus your attention on other aspects of your business while being sure that your content will continue to be published without your direct attention. The Demandwell platform also offers automatic alerts so that you can be sure that you are making the necessary changes to keep your content ranking well in search engine results. 

Content Strategy Framework

As you devise a content strategy framework and decide what type of content you will be producing that will best help your B2B SaaS business, finding and following a simple content marketing strategy template can be extremely helpful. A good content strategy example could offer options for future content such as types of content to create and important keywords to use to continue ranking well in search engine results. Demandwell’s platform offers a keyword coaching service that can help you to determine which keywords — based on potential impact, intent, effort, and the keyword lifecycle — will be beneficial for your business’s SEO content. Additionally, this platform provides content analysis software that can help your company to determine which types of content are ranking high in search engine results and help you to get your business’s content ranking with them. 

A content strategy plan is essential to keeping your business’s content fresh and relevant. This allows you to continue ranking well in search results and helps to increase your website traffic. The Demandwell platform focuses specifically on B2B SaaS companies so that it can give the best services and recommendations to your business so that you can continue to grow and convert customers.

Content Planning

Following a website content strategy can help you to make sure that your business is producing content that is actually helping to increase your website traffic and conversion rates rather than just burying your website in pages and pages of the same content. Utilizing a content planning tool, like the Demandwell platform, can not only help you increase both your company’s web presence and the number of prospective customers taking action from your website. 

There are many different types of strategies that are important for making sure that your company’s website is successful — content strategy is only one of many. Another important strategy to keep in mind is brand strategy. When looking at content strategy vs brand strategy, there are a few key differences. Where brand strategy focuses on the long-term plan that will result in the ability for customers to easily identify your company’s brand, content strategy is focused on getting the attention of prospective customers and getting them to take action on your website. 

Put differently, brand strategy focuses on creating a brand image and a devoted customer base, whereas content strategy focuses on bringing in new prospective customers through organic search engine results regardless of whether or not they already know about your brand. A content strategy is what is meant to help you to continue bringing in more website traffic and increasing your conversion rates so your company can continue to grow.

Content Plan Vs Content Strategy

There are many reasons why content planning is important. Understanding the differences between a content plan vs content strategy can be part of that. Such as keeping your business’s content organized so that you can be sure that you are continuing to create new and useful content rather than repeating the same content over and over again. Additionally, content planning handles the organizational implications of your content production and planning the writing process of your business’s content. Content planning should be what your company is using to optimize and monitor your content plan so that you can be sure that your digital presence is as successful as possible.

Content strategy, on the other hand, focuses on connecting with your target audience and convincing them to take action from your content. This means that content strategy focuses more on which keywords you should be targeting and informing you of which types of content you should be creating to continue reaching your target audience.

Still, you may be wondering: what about content strategy vs content marketing? Content strategy is actually a part of content marketing, along with content planning. Both content planning and content strategy are integral roles of content marketing, where content marketing is the overarching umbrella term that includes both content planning and content strategy.

How To Create A Content Plan

Figuring out how to create a content planning process that works for your company can be extremely difficult, especially if you are new to the idea. While there are many content planning tips out there on the internet — both free and paid — many of these tips can involve a lot of time and effort and you might not have the time to do those things yourself. This is where an automated SEO content service, like Demandwell, can come in handy. Demandwell’s platform offers tools that can help you throughout the entire content planning process so that you can rest assured that your content is being taken care of.

For example, Demandwell offers a tool called the “keyword coach” that helps you to find and prioritize keywords that will make the biggest impact on your content’s SEO performance. By taking into account the intent, effort, keyword lifecycle, and potential impact of these keywords, the keyword coach can select the most impactful keywords and create a content brief using those words to improve your SEO ranking. Using this keyword builder, as well as the other tools that the Demandwell platform offers — such as a content analyzer — can help your company increase its organic search engine results ranking while not creating extra work for you. Additionally, because Demandwell is focused specifically on B2B SaaS companies, you can be sure that your B2B SaaS company is getting help that is tailored to your industry.

Content Planning Ideas

Because content planning is such an integral part of content marketing, it can be difficult to determine which types of content you should be making. It can also be difficult to brainstorm content planning ideas. More specifically, coming up with your plan for how to generate content ideas can be a daunting task, and this is where  a service that offers a content ideas generator can be extremely useful. A content ideas generator can help you to come up with various ideas for future content. 

However, while a content ideas generator can be extremely useful, finding a service that offers an idea generator in addition to other tools that can help you to manage your business’s content can provide a much more effective source of help. Demandwell, for example, offers real-time keyword recommendations based on keyword intelligence software but it also offers content analysis software and a platform for you to track and manage your production workflow. These additional features can help you to stay on top of your content as well as determine which pieces of content are performing the best so that you can continue to produce your best content.

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