Content Planning Tools
Running a successful business in today’s increasingly digital marketplace means that your business needs to have a strong online presence. Because people tend to use search engines to find the products and services they need, you want your company to show up high among the search results people see when looking for something you sell.
Content is a tremendous part of this process. Content gives search engine optimization (SEO) a place to include keywords, and content also draws visitors on to your website, and thus, your offerings. Because content is so important, using content planning tools also becomes critical. There are both free content planning tools and premium paid options available, but either can be incorporated into your content marketing strategy. Whichever option you eventually choose, you should be utilizing tools that will help you automate, optimize, and monitor your digital marketing plan so that it is as successful as possible.
Some of the most common steps to content planning include:
- Define your campaign’s objectives and set the goals to help you reach them
- Decide what key performance indicators (KPIs) you will measure
- Define your target market, or who your content and digital marketing will try to reach
- Decide on the types of content you’ll focus on creating
- Research available channels to find the ones most popular with your target audience
- Distribute your content according to a content calendar
- Allocate your resources effectively to complete the steps above
Since there are so many steps involved, this is one place where taking advantage of content planning tools can make this process easier. A few tools worth considering include:
- Hootsuite: Hootsuite is known for being a cost-effective tool that can be used with ease to distribute creative content.
- Hubspot: Hubspot is arguably the most comprehensive tool available today when it comes to content planning.
- ContentCal: If you are looking for a strong content calendar that can help you keep track of your content, this tool may be for you.
- Demandwell: Even though this digital marketing firm is a newer entry to the market, Demandwell and its proprietary systems can help you manage content planning from start to finish, while also providing you with access to trained experts to guide you along the way.
Taking advantage of these tools can help you get the most out of your content marketing planning.
Content Planning Template
Using a content planning template can be another step toward getting the most out of your content planning strategy. Whether you use a social media content plan template or a content marketing plan template Excel, this category describes content ideas tools that you can use to decide what you will put in front of customers while maintaining brand consistency.
Content planning templates can’t be helpful, though, without a thorough inventory of your content to see what has already been published first. This overview should include images and video as well as text: this way, you can ensure you’re not repeating anything.
Content planning templates can also help you ensure that you’re presenting a unique perspective on the topic. If you have the approximate template already planned out, then you can spend your time (or your team’s!) focused on what you actually want to say. Having a template at hand can also make sure that there is continuity and a consistent brand tone or image among different pieces of content, even as the topics and keywords themselves change.
Overall, content planning templates can provide you with a defined, organized process through which to approach your digital marketing.
Content Calendar Tools
Beyond a basic content marketing template, there are other types of tools that can help you get the most out of your digital marketing plan. For instance, content calendar tools are absolutely essential. With the right content calendar template (even one as simple as a content calendar template made with Google Sheets), you will have a clear plan for your content marketing efforts.
For all its importance, good content management is not easy. In addition, there’s a lot to be juggled as you work to get the most out of your content marketing strategy: blogs need to be written, all social media profiles need to be monitored, videos must be shared, and emails must be sent out. Furthermore, trying to consolidate all of this information into a single calendar can be overwhelming. Because of this, it’s often worth treating your content calendar more like a road map than a bible. Tools such as Google Sheets or Trello can also be helpful in their relative simplicity.
By using content calendar tools, you can bring your digital marketing strategies to life while also remaining consistent in terms of content marketing and running effective SEO campaigns.
Social Media Content Planning Tools
Some tools, such as a social media planner app, might also encourage you to incorporate social media calendar ideas. These tools are critical when it comes to juggling multiple social media platforms and ensuring that you don’t miss out on any opportunities.
When looking for the best calendar tool for your social media marketing campaign, it’s worth recognizing that each tool comes with its own strengths and weaknesses. Some of the factors to consider include:
- Make sure that the app keeps content easy to organize. That way, you know when the next posts are going up.
- Check that the app has reminders or a similar notification system to help you post regularly.
- Ensure that the app has a way to support the entire team who might be working on a single piece, often including copywriters, photographers, and video editors.
A good social media calendar does so much more than simply let you know when the next post is going up: it will also help you allocate your resources, from time to team members, in order to get that schedule underway. In this way, you can rest assured you’re always putting out your best work.
Website Content Planning Tool
Your website content is the backbone of your digital marketing campaign. However, if you want to get the most out of that content, then you have to plan, create, distribute, and analyze it effectively. This is where a website content planning tool, such as a website content planning worksheet, can be helpful. Luckily, there are plenty of website content tools available.
Creating content is not hard – what is difficult is creating high-quality content, on a consistent basis, that will help you build your brand. Regardless of whether you are trying to raise brand awareness, increase your followers count, or drive more sales, your content should support that strategy and help you meet your goals.
Of the many tools available today, a top choice to consider is Demandwell. This cutting-edge digital marketing agency and its team can guide you through using tools to help you plan your website content based on what your customers are looking for. You can also figure out what your competitors are ranking for, helping you decide what to target.
Content Strategy Tool
Content strategy is another important area, there are plenty of content strategy tool examples from which to choose. For example, you might find yourself looking for content strategy software, such as a content marketing tracker, that can help you get the most out of all your content marketing tools and approaches.
In general, a content strategy tool should help you break down information in ways that make it easy to interpret. Some of the most important capacities include:
- Figuring out what your customers are looking for
- Defining your SEO campaign based on what you’ve already published
- Keeping an eye on what your competitors are attempting
- Figuring out what your unique perspective on these topics will be
- Defining your value proposition to any potential customers and clients
While looking for a good content strategy tool, keep in mind that there isn’t necessarily a “best” tool for everyone. Instead, you need to find the best tool to meet your company’s unique needs.
Content Tracking Tools
Content tracking and content organization tools can help you answer critical questions, and there are different things that you may want to track for each individual piece of content. For example, how many people are looking at your contact? How many people are subscribing? How many people are clicking on links included in marketing emails? How many people are actually making purchases?
Success will look different for different types of content, so you may want to focus on the performance of each individual piece. What is this doing for your SEO campaign? How about for your user engagement, or for your conversions?
These are all important questions to be answered, even if it may be difficult to attempt them all at once. Plus, if you try to answer them all yourself, then you simply won’t have time for anything else. Therefore, it’s worth the time to find the right content planning tools to help you. If you leverage the appropriate software programs, then you will have an easier time keeping track of your digital marketing campaign. That way, you can provide your employees, particularly your marketing team, with the tools they need to succeed and help your business succeed too.