Demandwell Builds Your Content Strategy Framework

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The hardest part about a content strategy is executing it. There are a million different things you can work on for website content, so what are you supposed to do to stay on track? Demandwell’s suite of software solutions will guide your winning SEO strategy and develop a streamlined content creation process. Learn how following Demandwell’s proven content strategy framework can help any digital marketer win in organic search.


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Demandwell tracks the complete SEO performance funnel: from prospects searching for a need, to turning them into a lead.

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While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

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Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

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personalized recommendations to clarify your next best actions to
optimize your SEO content for organic traffic and conversion.

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Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Content Strategy Framework Example  

When you first start trying to put together a content marketing strategy, it might be tempting to simply start writing blog posts. From there, you might just publish them, hoping that you actually make some headway like this. In reality, though, you need to take a step back for a moment and think about putting together an effective strategy that will actually help you make inroads in your industry.

If you actually take the time to put together a content marketing strategy instead of just creating content with no greater plan in mind, then you will encounter fewer obstacles and challenges along the way. You will also have an easier time tracking metrics and performance, and you can use this data to adjust your approach and  generate a greater ROI for your digital marketing campaign overall.  Therefore, you need to put together a variety of goals that you can use as a framework for your digital marketing strategy.

If you are putting together a content strategy framework example, though, you should look at a few examples of content strategy first. This way, you can find the content strategy example that will work best for you. To start with, though, your content strategy framework should include:

  • The reasons why you have a content strategy in the first place
  • What your definition of success is for this content strategy
  • A business plan that lines up with your content strategy, including the obstacles you expect to encounter
  • Your target market and how you will target them with your content strategy
  • The various stages of your sales funnel and how you are going to reach your customers at each step along the way
  • How you plan to get your content out there where it will actually reach your target market

If you look at several successful content marketing strategy examples, then you should be able to put together this plan and develop an effective content strategy. This can go a long way toward placing your company in the best position to be successful.

What Is A Content Strategy

At this point, though, you might also still be asking yourself, “what is a content strategy?” Basically, as you begin creating  your content strategy for website, you need to think about how to create a content strategy. The most important thing to remember about your content strategy here is that this is the best way for you to connect your company’s efforts with the overall goals of both your business and its users. Because of this, everything you do related to your content has to address the problems your business faces in some way. This might include reaching prospects, convincing prospects that you address their pain points, or even shepherding leads along the sales funnel until they finally convert to purchasing customers. By doing this, you will maximize your chances of reaching your goals. 

For example, if you are trying to raise brand awareness, then your content strategy should support this goal. Or, if you are trying to increase revenue, then your content strategy needs to support this.

So, when you are putting together your content strategy, what do you need to think about? A few key points to keep in mind here include:

  • Who are the users you are targeting?
  • How do they like to find and engage with content?
  • What can you do to make your content strategy accessible to them?
  • What point of view do they have on companies and offerings like yours?
  • How are you going to structure your content to meet the needs of these users?

If you are able to answer these questions, then you will have an easier time meeting the needs of your target market. Plus, if you think about these questions and issues as you put together your content strategy, you can go a much longer way toward drawing more customers to your website.

Content Strategy Template

If you want to get the most out of your content strategy, then you have to think about your content strategy meaning. To do this, it might be helpful to look at the various types of content strategy including a content strategy template. Or, if you are looking for the best content strategy template 2020, then you might want to check out a content strategy template PDF or a content strategy template PPT.

You also need to use a content strategy template to help guide your marketing strategy. For example, it might be helpful to use a content strategy framework to help you figure out how you will be designing your content strategy. A template will often prove helpful for your content strategy because then you can make sure that you hit every possible point. These may include your buyer type, the stages of your sales funnel, and the message your company is trying to send. By using a template in this way, though, you can ensure there are no holes in your content strategy that a lead might slip through.

It is also possible that you might need help putting together your template, and that is okay! There are experienced digital marketing professionals out there who can help you get the most out of the template you decide to use for your content strategy. Do not hesitate to reach out to this kind of professional if you are uncertain where to start or how to maximize your content strategy development. 

Content Framework Template

From this it becomes apparent that another important part of your content strategy is your content framework template. At this point, you might be looking for a free content strategy template. Or, if you are still asking, “what is content strategy in marketing,” then it’s worth keeping in mind that this is the process of putting together a strategy that you can use to move people from one end of your sales funnel to the other efficiently. You also need to identify your buyer persona framework, and then map out the journey of this ideal buyer as they move along your marketing funnel. Around this point, you also need to decide on the content medium that you are going to use to communicate with your customers.

Throughout this process, you should be using a framework as a part of your content strategy because this approach will help you ensure that your content covers everything needed to convince your prospects to become paying customers. By referring to a comprehensive framework regularly, you also know that you are interacting with prospects and buyers at every stage of their journey.

Content Marketing Strategy Template

If you are putting together a content strategy, then you need to use a content marketing strategy template. However, there are some parts of your content strategy that will probably stay the same even as your marketing strategy grows and evolves, even as there are also other parts of this strategy that you might need to change. Either way, you do need to make sure that your brand identity remains consistent once it is set. You might even want to keep them in view at all times so that you make sure that your content strategy stays on point.

On the other hand, you should also get into the habit of revisiting even a  simple content strategy template or content strategy template free from time to time and checking whether it needs to be updated. If you use a content strategy template Excel, for example, you might want to refer back to your content marketing strategy template PDF to see if it needs to change. This kind of ongoing evaluation is important for ensuring that your content marketing program remains on track as your company continues to grow and evolve, and the market itself also changes. 

Some things to consider here include: how often should you revisit your content strategy? How often do you want to compare it to other metrics? Using a template might also make things much easier if you need to update your content strategy fairly often.

Content Strategy Plan

As you build your content strategy plan or your content plan template, you should also consider: do you need to share your content marketing plan PDF with the other teams and departments at your company? There is a good chance that you will find it helpful to share your content plan template PDF or content marketing plan PPT with the other people at your company. Even sharing your content marketing plan template Excel can help people make sure they are on the same page. After all, your company and its internal teams are all working toward one common goal, so you need to make sure that everyone understands what their role in this is.

This is especially helpful if you work in a large organization. You might have a lot of teams that are siloed in different areas and do not communicate with one another often. If you want to make sure that the same tasks are not being duplicated and that everyone is spending their time wisely, then you should build out your content strategy in a way that can be easily shared with others across the company.

Social Media Content Strategy Template

Finally, you need to think about your social media content strategy template, which should include your social media content calendar. As you are putting together your social media strategy proposal, maybe in the form of a social media content strategy template PDF, you should make sure that your social media strategy is built on the same pillars as your content strategy. This means thinking about your social media plan PDF or your social media marketing strategy PDF in terms of how you can track your metrics accordingly. 

For example, you need to include your overall goals. You should also think about your target audience. What different funnel stages will you include in your social media marketing plan PDF? You might also want to track what your competition is doing and how you can learn from their success while avoiding their failures. You also need to keep an eye on your distribution plan and your publishing calendar – and of course, you will also want to share this information with other team members to keep everyone on the same page. 

If it sounds like this is a lot of work, that is because it is! However, there are also experienced digital marketing professionals who can lend you a helping hand. By working with such professionals, you can rest assured that your social media strategy is being implemented appropriately. Likewise, make sure that you re-evaluate your social media marketing strategy from time to time. Like your content strategy, you can always make improvements as you continue to grow your business and better understand your target market.

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