Content Strategy Planning with Demandwell

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PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution

Plan

Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.

Attract

Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.

Convert

Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.

Evaluate

Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

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Our Mission in Simple

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From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

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More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

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Content Strategy Plan Template

Content is king, as the old saying goes… but why? What is content that makes it so key to business success, and how can you make sure that your content meets this bill? Well, content is anything you create to generate interest in your products and services, and a content strategy is the overall plan of how your content will reach those prospects. And the best way to develop and support a strong content strategy is to use a content strategy plan template.

With the right content strategy framework, you can make it easier for potential customers to notice and evaluate the products and services you provide. On a related note, if you are going through this process for the first time, then you may want to start with a simple content strategy template. What the right content marketing strategy template, you will be in a good position to evaluate the approach, progress, and success of your various digital marketing campaigns. 

So, what is a content strategy plan? This is the combination of all processes that go into transforming your digital marketing process to meet the evolving objectives and goals of your business. Content is the primary means by which you achieve these goals. Still, a few factors that should play a role in your content marketing strategy include:

  • What are the current goals of your business?
  • Who is the audience are you trying to target with your marketing campaign?
  • Who are your biggest competitors?
  • What are the current resources you have at your disposal?
  • How much are you planning to invest in your marketing campaign?
  • How are you going to define and measure success?

The answers to these questions will form the foundation of your content strategy plan, and in order to reduce the frequency of errors, oversights, and omissions, you should use a template or framework to help organize your approach. 

Content Strategy Plan Template Excel

If you are developing a content strategy for the first time, then you may have started by looking for a free content strategy template. Your options will include a content strategy template PPT, a content strategy template PDF, or even a content strategy template Excel, since these are all content strategy template free options. Or, in addition to developing a content marketing plan template Excel, you can also use a content calendar template Google Sheets.

Any of these can be a good start from which to develop a marketing strategy, since it will enable you to brainstorm a solid framework for the future of your marketing strategy. Furthermore, you can easily build a framework that will help you balance, compare, and contrast the major elements of your content strategy. What goals are you trying to meet? How do these goals compare to your current business plan?

Using these templates also makes it easier to keep everyone on the same page. For example, you can share these documents on various platforms that allow multiple marketing team members to edit them at the same time. Or, in order to share your template more widely, you may want to consider shifting your content strategy plan to a PowerPoint presentation. This way, you can make sure all high-level stakeholders are aware of what is happening with your content strategy plan, its progress, and its accomplishments.

Finally, keep in mind that your content strategy plan template can – and should – evolve over time. For example, some of your marketing modalities are going to work better than others, but there’s no way to know for sure which ones until you’ve tried them. That way, you can tailor your marketing strategy to meet your strengths, adjust to cover underperforming areas, and maximize your ROI. 

Content Strategy Example

Before you can execute your content strategy, though, you need to know what a content strategy looks like. This is where it can be helpful to take a look at a content strategy example, such as a content plan template or a content strategy example PDF. When you are reviewing a digital content strategy PDF plan, for example, it may be helpful to review successful past plans. 

Otherwise, you might be wondering how to create a content strategy PDF. The reality is that every process is different, even if there are a few common themes. For instance, you need to tailor your content strategy to meet the size of your company, the resources you have at your disposal, and the industry in which you operate.

When developing your content marketing strategy template PDF, it may be tempting to focus on the bottom of the sales funnel. After all, this is the most exciting area where the sales happen. On the other hand, you won’t be able to convert anyone if you do not get them there to the bottom of your sales funnel. Therefore, it is important to take a look at examples of content strategy plans so you can figure out how various types of content work well with different parts of the sales funnel. For example, content marketing examples, automated email marketing, technical articles, and even videos can play an important role in the development of your content marketing strategy. If you take a look at a few examples, you can figure out what works best for your particular industry.  

Social Media Strategy Proposal

Oftentimes, one of the most important elements of your content marketing plan will be social media. After all, hundreds of millions of people use social media on a daily basis, and each of them can be a prospective customer. With this in mind, you need to make sure you reach them with your content. Even though you do not need to have a profile on all social media platforms, you do need to make yourself easy to discover. This is another place where a social media strategy proposal can be helpful.

If you are developing a social media marketing plan PDF, then you need to understand what goes into a good social media strategy proposal. You can develop a strong social media plan PDF for free. Begin by noting your target market, your desired final stage, and the type of content you will be producing. By being thorough, you will be able to develop a strong proposal for your team and stakeholders.

As you move forward with your social media content plan template, make sure you get feedback from qualified team members and stakeholders. In addition to their different levels of experience, every social media platform is different. If you are able to target the right social media platform to meet your needs, then you will make your business easier to discover by the target market you want to attract there. 

Make sure you define success as well. Is this going to involve or depend on comments, likes, shares, follows, or direct sales? By deciding this beforehand, you will have a plan in place to evaluate the success of your campaign.

Social Media Content Strategy Template

Clearly, there are many elements that go into a social media content strategy template, and this is why examples are a good starting point before moving forward with an option like a social media strategy template PDF. 

In addition, when you are developing your social media content strategy, it is important to view this as a journey instead of a destination. It is an ongoing cycle rather than a final point you can reach and be done with. You shouldn’t be overwhelmed by this: your social media marketing strategy PDF will often cover far more than what you typically post on your social media channels. You need to plan and publish content, and your strategy should account for everything that may happen – or even go wrong – with this process. 

Most social media platforms can be used as distribution channels for your blog, but they can also accomplish much more. It’s worth thinking about the unique angle you can take to showcase your business and brand image, which will depend on the prospects and customers you intend to interact with there. This is why you need to have separate goals and approaches for each individual platform and channel. After all, the target market and distribution of content are different on these two platforms.

As an example, if you operate in the B2B SaaS space, then you might want to take advantage of Instagram, promoting your company culture and unique office spaces. Clearly, this is more of an HR and recruiting goal than a marketing goal. As a result, you might take a slightly different approach than you would if you were using LinkedIn, Twitter, or Facebook. As you generate leads, you need to be able to convert them effectively. Which leads are effectively qualified? Who is ready to convert? That way, you can focus on prospects who are genuinely interested in your products and services.

Finally, you have to make sure you understand how you are going to define success on each of those various social media platforms. How are you going to know if your marketing campaigns are working, or if something needs to be adjusted? If you are able to answer these questions, then you can get the most out of every social media marketing campaign you put together. And in each of these cases, the first step is always to develop a social media strategy template, a specialized kind of content strategy plan template.

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