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The hardest part about a content strategy is executing it. There are a million different things you can work on for website content, so how do you create a content strategy that will drive leads? Demandwell has the tools to automatically prioritize the most important keywords to win in organic search, and our content planning tools make it easy to create new content with a streamlined workflow. Spend less time wondering what to do and publish more SEO performance content that’s going to help achieve a better ROI for organic search.

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Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Content Strategy Template

No matter how amazing your products and services are, customers need to know about them first in order to buy them. And, because most of today’s consumers begin with a quick online search when looking for their next purchase, this is where you need to focus on getting your company in front of people’s eyes. Content will make your company visible and tell people what it is that you do, so it’s critical to have an effective content marketing strategy in place. 

And this is where a content strategy template can be helpful. These kinds of guidelines will help you formalize how you’re approaching content and what to do with it when you have it. If you begin by looking at content strategy examples, you’ll see that you need to develop an approach that follows top content strategy principles. This will increase your visibility and ranking on search engine results, making it easier for potential customers to find both your business as well as your products and services.

Whether you’ve been taking the same approach for many years or are just starting out in the field of content marketing, it’s well worth revisiting your content marketing plan and taking a look at its key points, objectives, and key performance indicators (KPIs). Is this plan innovative, engaging, and up-to-date? No matter when prospects visit your website, they should find the content that will convince them to engage with your business and consider purchasing your products or services.

Your content strategy should be based on the specific goals of your business, and you may find that you need a variety of content types to help you meet those goals. For example, if your top goal is to boost brand awareness, so that you’re bringing in more organic traffic and increasing your conversion rate, then you may want to develop a content strategy that focuses on SEO. This focus will help increase website visibility by showing search engines that your content is relevant to their users’ needs.

While many business leaders seem to believe that a content marketing strategy is a luxury, in reality it’s actually a necessity. Today’s business marketplace is more competitive than it has ever been in the past, and a content strategy template can help you create an effective plan to meet that reality. 

Content Marketing Strategy Template

In order for you to develop a strong content marketing strategy, it’s worth thinking carefully about the template you intend to use. Your content strategy is the foundation that will guide visitors and prospects through your marketing and into your sales funnel. So when you’re looking at a sample content marketing strategy plan, you also need to be thinking about how this will apply to your business. Using a strong content strategy PDF, you will be better able to place your marketing strategy in a solid position moving forward.

If you are developing a content strategy for the first time, then you may want to take a closer look at a content marketing plan template from Excel. Using familiar productivity tools or office software can be a good place to start because these programs are already familiar, easy to use, simple to navigate; if nothing else, then they can at least help you get your ideas down on paper. At the same time, when getting ready to execute your content marketing strategy fully, then you may want to turn to a software program designed specifically for content marketing. That way, you have your ideas both ready to go and also organized in a way that is easy for your marketing team to understand and follow.

This is where a template can be helpful. Having a plan and a strategy in place can help you ensure that you have content in place for each individual stage of your visitors’ customer journey. No matter what type of buyer persona you may be targeting, a content marketing template can get you thinking about meeting that ideal buyer’s needs from a big-picture standpoint.

Content Plan Template

After looking at examples – whether that’s a content strategy template Excel or a content strategy template PDF – then you may be ready to move forward with your strategy itself. In the beginning, it can be helpful to take a look at a content plan template example; however, the best template for your business will often be the one you’ve refined, customized, or even outright designed yourself. This way, you can be certain that it’s prepared to support your business’s needs! 

Likewise, whether you are starting out with a content calendar template Google Sheets, Excel, or PowerPoint, you also need to ensure that your content marketing team knows when and where they should be tailoring that content or the plan in order to meet the needs of your target market. This is where a content marketing matrix can be helpful.

With a content marketing matrix, a marketing professional can look at this document and develop a plan for how their target audience will interact with the various types of content you’re developing. One way to think of a content marketing matrix is as a sort of structured plan of attack, laying out what will be created, who will be creating it, why it’s being created, and where it fits into the bigger picture of your business and its objectives. This way, your marketing team will have a better sense of how they are supposed to go about creating various types of content. 

A few specific components to include in your matrix are:

  • The various stages of your sales and marketing funnels
  • Various buyer personas you intend to target using this content marketing strategy
  • The types of content you plan to create and where they will be published

Depending on your content publishing plans, you may also need to think about what types of content will be offered for free and which might be paywalled or kept in exchange for prospect email addresses. Whether or not you need these particular items, though, the basic components mentioned above will help you get your content marketing matrix off the ground. And, of course, you can always revise or refine this strategic plan later as you figure out more of what works, where, and why.

B2B Content Strategy Framework

The business to business (B2B) space is very different from the traditional business-to-consumer (B2C) marketplace in some key ways. Therefore, you may have to rethink specific elements of your marketing strategy in order to be successful. For example, businesses are much more intentional and less emotion-driven when it comes to their purchasing decisions, so B2B suppliers must account for lengthier sales lifecycles that sometimes take months. There are also many additional areas where B2B sales’s differences require a different approach than B2C approaches would.

Given this, your B2B content marketing strategy will be different, and sometimes more extensive, than a traditional marketing strategy. For example, you need to include more sales enablement content, given your sales team more material to work with. If you do, then they will have an easier time pitching and selling your products and services to potential customers.

If you take the time and effort to develop a specific, tailored B2B marketing strategy for your content, then you will be able to maximize the ROI you enjoy on both your marketing budget and your team’s efforts. This may even be a place to reach out to experienced professionals, such as Demandwell, with any questions or concerns related to your B2B strategy.

Social Media Content Strategy Template

It’s not an exaggeration to say that there are hundreds of millions of people using social media on a daily basis. With this many highly-engaged prospects in one place, it should come as no surprise that many businesses are looking at social media strategy proposals and trying to develop strong social media content strategies. If you are one of those smart business leaders who intends to get the most out of your social media content strategy framework, then it may be helpful to take a look at a social media strategy template.

When working to develop a social media content plan template, some important considerations to keep in mind include:

  • Who do you want to be engaging with the content you produce?
  • What problems are you going to solve using your content? (either for your business itself or for your visitors)
  • What makes your business unique compared to your competitors?
  • What content format (or formats) are you going to use?
  • What social media channels will you focus on?
  • How are you going to manage the content creation and publication processes effectively?

If you can answer these questions, then your social media strategy template should be relatively easy to fill out. However, even as you do this, also keep in mind the audience you are targeting using your social media strategy. On a related note, you do not need to have a profile on every social media platform, but you should probably have a profile on platforms that are most frequented by your target market. This will make you more visible and accessible to those particular audiences. 

Content Strategy Framework

From these items, it should quickly become clear that there’s a lot to consider if you’re trying to develop a content strategy framework or a content framework template. Because of this, it may be helpful to start with a simple content strategy framework.

For example, you may want to begin your content strategy framework template by thinking about the various stages of your buyer journey. From this, envision various pieces of content that you intend for your prospects to interact with along the way. Next, define the key metrics that will move prospects along each step of your sales funnel. Planning things out like this will make it easier for you to quantify the success of your marketing strategy. 

Overall, though, keep in mind that a content strategy is a journey, not a destination. In other words, a content strategy (and the associated content strategy templates) are something that you’ll need to be continually revisiting and refining as you get the numbers back and see how each iteration performed. In this way, you can capitalize on the successful areas of your marketing strategy while improving on areas that didn’t perform as expected. 

Likewise, keep in mind that you do not have to go through this process alone. If you are having trouble developing a content strategy framework, you can certainly reach out to experienced professionals who can lend a helping hand.

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