If you are looking for ways to get the most out of your digital marketing campaign, then you need to make sure that you focus on your content strategy. Or, if you are asking yourself, “what is a content strategy,” then it’s worth keeping in mind that content marketing won’t work unless there’s a set plan and intent behind it. So, content strategy goes hand-in-hand with content marketing.
If you are wondering how to create a content strategy, there are several steps to keep in mind, including:
- First, you need to set goals. What are you trying to achieve for your business? How can effective content help you achieve these goals?
- Next, you have to figure out who you are trying to target with your marketing campaigns. Who, ideally, is buying your products or services? What pain points are they trying to solve? You should also break down your audience based on their individual stages in your sales funnel. That way, you can tailor different pieces of content to meet their needs at each stage.
- You also have to work the SEO angle. Do your keyword research. What terms will be important for helping you target that specific market and those prospective customers? Which keywords can you reasonably rank for, without spending your whole marketing budget in this one area?
- You also have to keep an eye on the competition. Who are your biggest competitors? How are you going to stand out from the crowd in your industry?
- Next, you need to think about how you will distribute your content. How is your target market consuming their information? How can you develop a strong presence in that location? What kinds of content are most effective there? Can your team create that content, and if not, how can you develop that capacity?
- Finally, you have to develop an editorial calendar that will help you build consistency and credibility. How can you show your target market that you’re someone they can turn to with questions on a particular topic? How can you position your offerings as timely options and solutions?
If you are still wondering, “what is content marketing strategy,” then keep in mind that the content strategy meaning is supposed to help you connect effectively with your target market, moving them along your sales funnel. If you think carefully about how you are going to execute your content strategy, then you will be more successful in making inroads in your industry. However, even once you’ve achieved success, you also need to re-evaluate your strategy from time to time. That way, you can make changes to help you get the most out of your content marketing strategy by responding to new trends, market changes, and client expectations.
Content Strategy Example
One good example of a content strategy is Demandwell’s. Our content strategy example includes two different types of content: first, our SEO content (which are our demand pages), and second, our thought leadership content (which includes our blog posts). We think of these two items as separate content marketing examples because each one serves different purposes.
Our Demand Page content strategy is based on our SEO Keyword universe. This covers topics from the full range of product functionalities, and it also includes our full marketing funnel of awareness related to our business and industry. In other words, our intent with Demand Pages is to help prospects with helpful content long before they are ready to buy SEO software.
Then our thought leadership strategy is broken down by buyer persona (for us this is, essentially, level of seniority), topic, and where that prospect is in the marketing and sales funnel. Topics here include general SEO knowledge, keyword research, and others related to how we help customers. These important content marketing strategy examples are an integral part of our content strategy for websites.
Here at Demandwell, we are confident that our content marketing examples can help you as well. Take advantage of our expertise and proven approaches so that you can get the most out of your content strategy too!
Content Strategy Framework
You also need to think about the quality of your content strategy framework. By using a simple content strategy framework, you can get the most out of each piece of content you produce.
For example, if you take a look at your content framework template, then you may find the need to include a social media content strategy framework. Social media is one of the best ways for you to develop a strong relationship with your target market. By relying on your content marketing strategy framework, you can simply fill in any existing gaps, thus allowing your content strategy framework template to help you get the most out of your content in the most efficient way possible.
You also need to make sure you’re including the right information. For example, you have to identify your buyer persona framework. Then, you have to map out the journey of that buyer. Finally, you have to decide on the appropriate content mediums that will help you connect with your target market.
If you begin using a framework to map out these questions and their answers, then you will be able to maximize your content marketing strategy because you can ensure that your content covers everything your target market might be looking for. No matter what stage of the buyer journey they are currently in, you should be able to connect with them relatively easily. Then, you can also move them down the sales funnel efficiently until they convert to customers at the bottom.
However, don’t forget that you also need to re-evaluate your content marketing strategy from time to time. That way, you can make changes and improve your template as required by changes in the industry, social media sphere, or even target audience and market.
Content Strategy Template
If you are looking at a content strategy template, then you may be wondering how you can make your own. For example, you may be looking at a content strategy template Excel or a content strategy template PDF. No matter which route you take, though, you need to make sure that you tailor this template to meet your specific business needs.
For example, you may be able to create your own template if you simply use the framework above. In this way, you can leverage the different elements of your matrix to create an effective map. Then, you can fill in the gaps, figuring out exactly what you want to do with your marketing content.
Keep in mind, too, that your content marketing matrix should act as a framework that you can use to complete and follow a set content marketing plan. In this way, you can figure out what type of marketing you are conducting, how (and where) you will be meeting the needs of your target market, and how you can ensure that your content reaches the right people at the right place at the right time.
When filling in your content strategy template for the first time, remember to aim for addressing every eventuality or every hole with the right piece of content. You should also vary the type of content you are producing. This way, you can make sure you get the most out of each type of content you publish. Remember that you also have to optimize your content for search engine optimization purposes, or SEO. If you are careful and strategic about how you tailor the keywords in your content to meet the needs of your marketing plan, you should be able to drive more organic traffic to your website. This in turn will help you generate leads, earn conversions, and drive revenue to your company more quickly and effectively.
Content Strategy Plan
Ultimately, you can also take this content marketing framework and grow it into a content plan template as well. This template should be able to let you know when you are producing content, how you are going to publish it, and how you will quantify and track your success. You also need to figure out what metrics will be most important for helping you determine what level of success you are achieving with these efforts.
After you have completed your content strategy plan, you also need to share this with the members of your team. You do want to get input from them – after all, they will be the main ones executing this strategy. If they have questions or concerns about certain parts of your content plan, then you need to be able to address them. This way, you know that every member of your team is behind the plan you have written. Furthermore, you also need to let your team know how they are going to be evaluated as well. What metrics will be important for your success? How often are you going to track them? How do individuals and teams play into this larger picture?
Finally, you also need to make sure you re-evaluate your own plans and strategies on a regular basis. After your plan has been put in place for a few months, you will want to see how it is performing. You may find that you need to make changes in order to get more out of individual elements of your marketing plan. Do not hesitate to make changes or improvements. After all, you want to make sure your plan caters to your strengths while also addressing your weaknesses.
All things considered, this approach will help you not only generate traffic but also generate the right traffic. This is crucial because you want to generate plenty of leads and earn conversions from them. This is why you need to track your conversion rate as well.
Content Strategy Marketing
Ultimately, when it comes to content strategy marketing, there is a lot to keep in mind. Your social media content strategy in particular will be an integral part of your online presence. After all, there are hundreds of millions of people who use social media on a regular basis, so you need to make sure you have a strong presence on social media where you can reach your target market effectively.
Of course, social media is only one element of your content marketing strategy template PDF, and there are many other elements to consider as well. For example, you should also focus on competitive research and keyword analysis. This way, you can figure out not only how to improve your own online presence but how you can surpass your competitors. This will play a major role in helping you generate more traffic for your website and qualified leads for your sales funnel.
Finally, keep in mind that this complex process is not something that you need to handle alone. Instead, there are trained professionals who can lend a helping hand as well as their training and expertise. For instance, if you do not have the time to focus on your own content marketing campaign, our team here at Demandwell can also help you. So, if you have questions or concerns about how you can get the most out of each type of content you publish, feel free to give us a call today and we’ll start planning how we can assist you in reaching your goals.