Conversion Rate Optimization Apps
If you are a marketer in the software-as-a-service field, or SaaS, then you already understand that conversion rate optimization, or CRO, is incredibly important. However, for those who may be asking, “what is conversion rate,” this term describes how many visitors will actually “convert” to customers by making a purchase, and conversion rate optimization is the process of increasing the rate at which this happens among site visitors, so that a higher percentage become paying customers. Likewise, for those who might be wondering, “what is another commonly used term for conversion optimization,” this particular process is also commonly called lead conversion or lead conversion rate.
Of course, ideally, everyone who visits your website makes a purchase; however, this is unrealistic. It’s also worth realizing, then, that there are many other types of conversions as well. Even though purchasing a product is the biggest and most impactful, other types of conversion might include sharing content, following a social media account, browsing site pages, or subscribing to an email list or other customer outreach initiative. Regardless, in order to maximize conversion rates, it is important for savvy business leaders to take advantage of conversion rate optimization apps.
Luckily, there are plenty of options available when it comes to conversion rate optimization apps. Google Analytics is a great free tool that can handle many important digital marketing activities, including conversion rate tracking. Savvy business leaders may also want to take advantage of a free heatmap tool. Heatmap tools are important because they will show you where people are clicking on your website and where they are spending the most time once they’re there. In this way, you can see what content is working well and where it needs to improve. Meanwhile there are other advanced tools, such as Hotjar, that can help you understand exactly how conversions are taking place.
By understanding your strengths and improving upon your weaknesses, you can get the most out of your content. If you are using tools such as the ones mentioned here to monitor conversions on your website, you might also be wondering how long you should let these experiments run, on average. Four weeks is usually an effective time and will provide you enough information needed to discover how you can maximize your conversion rates.
Conversion Rate Optimization Software
Conversion rate optimization software is another good starting point for improving conversion rates. With CRO software, you can collect important insights into how visitors are navigating your website. These kinds of tools can also show you whether there are any obstacles blocking your sales funnel. Sometimes, there may be just a single issue that is getting in the way of boosting your conversion rate, and with conversion rate optimization software, you can identify and address this kind of problem more easily.
Some businesses, though, may prefer to work with an SEO firm, or even a specific conversion rate optimization agency. With access to conversion rate optimization services, you will have trained professionals guiding your business every step of the way. These trained professionals can also help you get the most out of conversion rate optimization software such as Hotjar. So if you’re looking for a way to improve your conversion rates as quickly as possible, then it might be a good idea to work with professional consultants from a digital marketing agency.
Conversion Optimization Tool
Of course it makes sense that you’ll want to find the right conversion optimization tool for your business, and as you’ve seen by this point, there are plenty available, particularly for websites.
One way to narrow down your options may be to look at free conversion rate optimization tools. If you go this route, though, it’s worth keeping in mind that free CRO tools can take your conversion rate optimization so far. Therefore, in order to get the most out of your conversion tools for websites, you need to be willing to invest in premium tools. The right conversion rate optimization tools should not only let you know what your conversion rate is, but will also help you figure out what you need to do to improve it. This is another area where trained professionals can help you strategize the best approaches.
Conversion Rate Optimization Strategies
Ultimately, conversion rate tools are helpful; however, in most cases you’ll also need to employ the right conversion rate optimization techniques in order to really get the most out of your conversion rate optimization strategies for SaaS.
Luckily, there are many conversion optimization examples that you can follow. Importantly, you should make sure that you have a conversion rate optimization dashboard so that you can monitor where conversions are happening, and how often, at different points across your website. This way, you can also track your conversion rates over time.
Tracking and monitoring form an important part of any conversion rate optimization tutorial because you won’t be able to make the right decisions unless you also have all the information you require. The right conversion rate optimization strategy should place your key performance indicators (KPIs) directly in front of you; then, you also need to reevaluate your conversion rate strategies on a regular basis. In this way, you can capitalize on your strengths while also improving your weaknesses.
In-App Purchase Conversion Rate
If you have a SaaS product created for consumers, then you might need to measure your in-app purchase conversion rate. This term refers to what percentage of users make in-app purchases on your platform. Keep in mind that most money spent on in-app purchases will be coming from users who are going from the free version to the paid version. Therefore, you also need to highlight your free to paid app conversion rate.
There are probably multiple kinds of purchases taking place on your SaaS application. In some cases, your users might be purchasing a single feature, while in others, they might be purchasing an entire paid platform. All of this pertains to your applications.
For example, you need to monitor your app store ads conversion rate. In this way, you can evaluate whether your digital application marketing is worth it. You should also try to highlight which features of the paid platform are generating most of your conversions. That way, you can highlight this in future digital marketing campaigns, helping you further improve your application conversion rate. Also, make sure that you focus on your KPIs when trying to boost your app conversion rates.
How To Increase Conversion Rate
When looking to increase conversion rate, there are plenty of examples to choose from. When it comes to increasing conversion rates through digital marketing, you need to focus on every touchpoint. For example, if you are wondering how to increase conversion rate in sales, you should focus on making it easier for people to complete the purchasing process. That way, you can reduce your cart abandonment rate.
Of course, sales are only one example of conversion rate optimization. You should also regularly review your Google analytics dashboard and use these findings to figure out how to increase your conversion rate through Google Ads. In this situation, your conversion rate might be the percentage of people who click on an advertisement, or even the percentage of people who click on an advertisement and subsequently sign up for something or make a purchase. You should focus on increasing your conversion rate at this touchpoint as well.
You might want to think about providing an opportunity for a free demo. Once you’ve started offering this, measure your rate of demo requests and see if this increases premium purchases. If so, then your conversion rate optimization strategy is working. Do everything you can to move your prospects to paying customers.
Conversion Rate Optimization Tactics
In order to improve your conversion rate optimization tactics, you need to focus on the average website conversion rate by industry. This way, you have a target to shoot for when implementing your conversion rate optimization best practices.
When trying to figure out the approaches to use, you need to ask yourself, “what are the steps of conversion optimization?“ Then, focus on your interaction with prospects every step of the way. For example, you may want to implement an email drip campaign if you work in the B2B SaaS area; this will help you to keep in touch with your prospect. Or, you might want to reduce the amount of text you have on your Google Ads to keep from overwhelming prospects. Finally, you might even want to consider networking with others in your industry to generate referrals who provide you with warmer leads. Of course, make sure that your website is responsive as well. This will help you keep your bounce rate low, which in turn will also boost your conversion rate.
Hubspot Conversion Rate Optimization
Finally, one of the most important tools that you have at your disposal is HubSpot. When it comes to HubSpot conversion rate optimization, this is definitely something that can help you get the most out of your digital marketing campaign. It is also possible for B2B SaaS companies to take advantage of HubSpot to manage all of their digital marketing features. Digital marketing professionals in the SaaS field can use HubSpot to optimize the conversion rates on their own landing pages. In this way, you can make it immediately clear what your visitors are meant to do when they visit the landing page. Sometimes, simply providing your visitors with clear instructions can be enough to drive up your conversion rate.
Furthermore, you can also use HubSpot to help you increase your rate of demo requests, email subscriptions, content downloads, and premium subscribers. The convenient HubSpot dashboard can also be used to track all of your conversions across long time periods, and in this way, you can ensure that you’re getting the most out of all of your digital marketing approaches. With this tool, you can also reevaluate your campaign regularly and make improvements as needed.