How To Create A Marketing Plan For Organic Search

Attract more high-intent web traffic that converts into leads.

Schedule a Demo

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS
Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

Schedule a Demo

Creating A Marketing Plan

The world of marketing is constantly changing due to the practices and preferences of consumers as well as other businesses. To ensure that your business is not getting left behind by the competition, you will want to ensure that you are doing everything you can to appeal to your customers so that they choose your company over one of your competitors. Now, knowing how to market your business to your audience (and beyond) can be extremely challenging — especially since market trends can change quite quickly. However, one area that has continued to be absolutely essential for getting your business discoverable by consumers, is having an effective SEO (search engine optimization) marketing strategy.

In today’s society, so many people utilize the internet to find out new information, research their options, and make purchasing decisions. Because of this, if you want your business to show up when someone makes a search for a product or service you sell or can help with, you need to ensure that the search engines are showing your business in the search results. So, how can you do this? There are several marketing plan steps that you can follow to create a successful digital marketing plan template. One of the most important steps in creating your marketing plan structure is to focus on keyword selection. 

As mentioned above, people use search engines to find information and make purchase decisions. Because of this, if you want your business’s services or products to be a part of a consumer’s decision process, they need to be able to find you in their search results. And fortunately or unfortunately, the way that that works in today’s society is with SEO rankings. This is why SEO platforms, like Demandwell, can be so incredibly helpful to businesses of all sizes and industries. Demandwell focuses on B2B SaaS companies and helps to drive growth, simplify marketing strategy, and expedite content by simplifying SEO research and leveraging both machine learning technology and human decision making.

What Is Marketing Plan

So what exactly is a marketing plan? If you look online for a marketing plan definition, you will likely get something that says that a marketing plan is an operational document that details or outlines how an organization, such as a business, plans to use advertising and its marketing strategy to target its desired audience. In other words, a marketing plan is how your business plans to use your marketing practices to reach your target audience. Over the years, society has seen the increasing importance of marketing plan processes. This is because to advertise to your audience, you need to be able to reach them — and this is becoming increasingly more difficult as the digital market continues to grow and more and more competitor brands continue to rise up.

This is why for a business, having a marketing plan in business plan overviews is so important. Essentially, while before it may have been enough to simply put your brand’s name on a billboard or the side of a bus, in today’s society where people are constantly getting visual and auditory stimulation from advertisement after advertisement, this is not enough anymore. Businesses need to carefully consider their marketing planning processes and ensure that they are not only advertising their products or services but also ensuring that they are using the digital marketplace to their advantage. One incredibly important way of doing this is ensuring that your company’s content is search engine optimized. Luckily, there is an easy way to do this and that is utilizing a platform like Demandwell to help do the keyword research and content outlining for you.

Marketing Plan Template

If you are unfamiliar with the process of creating a marketing plan, finding a marketing plan example or template that you can use as inspiration can be extremely beneficial. Not only can a marketing plan template help you to understand what steps to include in your own marketing plan but it can also help you get a general idea of the flow and process of a solid marketing plan. When creating your own digital marketing plan, you want to make sure that you take into consideration the steps and planning that are involved in the process. Essentially, while it is a great idea to use a marketing plan template as a basis or as inspiration for your own marketing plan, you want to make sure that you are taking the time and energy to adapt the template so that it will be effective for your own company.

For example, a simple marketing plan template may look something like this:

  1. Create and detail your company’s goals and objectives.
  2. Define your key performance indicators (KPIs) or other measurements that will be used to track progress and achievements.
  3. Define who your target customers are.
  4. Assess your current position in the digital marketing sphere.
  5. Plan the types of content you will be posting and identify what resources you will need.
  6. Create a content calendar to ensure you are outputting quality content regularly.
  7. Monitor your campaign and check in on KPIs or other measurements to assess success.

With this generic template in mind, you can alter and modify it to suit your needs and desires. For example, if you are using Demandwell’s SEO Campaigns toolset, you can easily align your SEO research with your marketing campaigns. This can help you to more effectively and more easily find and react to leading indicators as well as optimize your entire SEO workflow. Demandwell’s Keyword Plan makes it easy for you to add targeted keywords to a new campaign and create optimized content using their Keyword Intelligence and Outline Generator technology that you can be confident in. The SEO Campaign also allows you to easily track your progress through the easy-to-view campaign overview so that you can easily determine what is working and what can be improved for your next SEO campaign to get your content ranking on search engine results every time.

Marketing Plan Examples

Creating a marketing plan for your business can be an extremely daunting task — especially in today’s ever-changing digital market. It can be incredibly helpful to look at an example of a marketing plan to get inspiration and ideas for your own marketing plan. Luckily, because digital marketing is so incredibly important for businesses of all sizes and industries in today’s market, finding a simple marketing plan example is not too difficult. Just as many consumers do for their own inspiration and information, you can do a quick web search and will likely be able to find an example (or a few) of a marketing plan that you can use as a basis for creating your own. After finding a general marketing plan structure example, you can begin altering it to meet your needs and help you keep your company in line with or ahead of your competition.

Using a platform like Demandwell can be extremely helpful in helping you to create a plan that ensures that you are getting quality content out regularly that is optimized for SEO ranking. Demandwell is an SEO platform that is made to help B2B SaaS businesses drive demand, leads, website traffic, and revenue. With features such as SEO Campaigns as well as the use of machine learning and SaaS specialist expertise, you can feel confident that with Demandwell’s platform, you will be rolling out search engine optimized content that can help get your company’s products or services ranking high in the search engines’ results every time a consumer is looking for the service or product you provide.

Sample Marketing Plan

In today’s society, marking is so incredibly important to ensuring that your business can stay in the eye of the public. There are numerous businesses that are all trying to speak to the same (or similar) audiences and because of this, knowing how to market your business and stand out from the crowd is absolutely essential to the success of your business as a whole. Luckily, you do not have to be a marketing expert who has spent years and years studying trends and marketing best practices to help get your business on people’s radar. As technology continues to evolve, people are relying more and more on web searches and mobile devices for information. You can use this to your advantage if you know how. 

One way that you can use this to your advantage is by doing your own web searches to find a sample digital marketing plan that you can edit or base your own marketing plan on. There are several templates available on the internet and it is not difficult to find anything from a full marketing plan example to a sample marketing plan for a new product with a little bit of Google or other search engine searching. Because of this, you can find templates or examples of other successful marketing plans and use them to inform your own marketing strategies. This can be incredibly useful in helping you create a successful marketing plan for your business. Additionally, because web searches bring so much traffic to businesses’ websites, you will want to make sure that your business ranks well in these search engines so that you can get that increase in website traffic. To do this, you need to focus on SEO. Luckily, you don’t need to be an expert in this either because there are platforms like Demandwell that can help you optimize your website content for search engines so that you rank well on them.



Drive Demand, Simplify Strategy, and Expedite Content

Schedule a Demo