How to Use SEO as a B2B Demand Gen Strategy

With Demandwell, every SaaS Marketer can drive demand, traffic, leads, and revenue with SEO.

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Publishing more SEO-optimized content is going to improve your digital marketing performance overall, it’s as simple as that. When done correctly, SEO can be a huge driver of demand that sources high-intent web traffic that converts into leads. Using Demandwell’s proven SEO framework, organic search can become an effective B2B demand generation channel. Follow our guide to learn the best way to utilize SEO performance content in your B2B content marketing strategy.

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Demand Generation Strategies B2B

If you are looking for ways to improve your business in the modern era, it is important to carefully consider how you are going to generate interest in the products and services you provide. In the past, you may have gone through a traditional marketing program, where you may have taken advantage of TV commercials, radio spots, newspaper advertisements, and even the occasional direct mail marketing campaign. Even though this can still be an important element to your marketing campaign today, the vast majority of people use the internet when they are looking for products and services they require now. This includes other businesses. That is why it is important to think carefully about demand generation strategies B2B.

You might be curious about demand generation definition or a demand generation meaning, and you might be asking yourself, what is B2B demand generation anyway? It is the process of generating more interest in your products and services, specifically interest that comes from businesses. If you work in the B2B area, you are focused on acquiring other businesses as your clients. This is very different from trying to acquire business from traditional consumers, which is why you need to customize your lead generation strategies to target other companies. Fortunately, there are plenty of tools at your disposal, including software programs such as the one offered by Demandwell.

If you think carefully about how you are going to generate interest from other businesses, you will find a way to streamline your digital marketing plans. There are automation capabilities you can use to expedite your marketing practices available as well, allowing your professionals to focus on more important areas of your business. How can you use a software program to help improve your demand generation strategies though?

Demand Generation Strategy Template

When trying to get the most out of your demand generation tactics, it is important to develop a demand-generation plan template that you can use to execute a strong strategy. If you take a look at a demand-generation campaign example or a demand generation strategy template, you will see that there are convenient areas where you fill in your specific demand generation strategy. For example, you may be interested in using the Brief Builder tool from Demandwell. This tool can help you create a strong demand generation strategy to help you identify the right clients for your products and services.

Marketers can use this tool to create an outline of your content marketing campaign. For example, you need to carefully plan out how you are going to optimize your content for search engines. That way, your products and services are uncovered by the right people. You can use this tool to distribute instructions to your writers, allowing them to create content appropriately. Your marketing team can save a significant amount of time when you are trying to improve your demand generation strategy this way. There is no replacement for quality content that is published regularly though. You have to make sure you get the most out of each piece of content you produce, as this can make a major difference in the success of your company.

Demand Generation Process

In order to get the most out of your demand generation strategy, you need to make sure to go through the right demand generation process. A B2B demand generation manager can help you take a closer look at your demand generation strategy meeting. That way, you are generating interest from the right people. If you decide to use our software program, we will pair you up with experts who can help you get the most out of the platform. That way, you know how to use it and understand how to take advantage of every feature available.

No matter how big or small your business might be, you will have access to a free onboarding session with a demand generation manager. Then, if you want to learn more about how to maximize the features of the platform, you can work with our experts again to figure out what you need to do to get the most out of your digital marketing campaign. For example, you may have issues targeting the right people. Or, you may find that your content is not generating as much traffic as you thought it would. No matter what the issue might be, we are here to help you solve them. That way, you know your digital marketing campaign is getting the best possible results.

Demand Generation Activities Example

As you review your demand generation strategy, it is important to include several demand generation activities examples. By putting these demand generation examples to work for you, you can figure out what you need to do to increase your conversion rate. You might want everyone to purchase your products and services, but you need to think carefully about the steps involved in this process. How are you going to help your potential clients understand the benefits of the products and services you offer? What are a few examples of actions you might want them to take?

For example, you may want your potential clients to leave their email addresses so you can contact them later with more information on the products and services they are interested in. Or, you may want them to visit a certain area of the website. That way, they are exposed to a specific landing page. You need to think carefully about the types of activities you want your potential customers and clients to complete. Then, you need to develop a digital marketing strategy that is going to help them figure it out. This can go a long way toward placing your business in a position to grow in the future. Remember that there are professionals who can help you execute this strategy to perfection.

Demand Generation Best Practices

It is also important to think about demand generation best practices. If you follow the best practices, you should be able to maximize the results of your demand generation strategy. At the same time, you also need to think about how you are going to quantify the success of your demand generation strategy. That is where demand gen KPIs can be helpful. These are key performance indicators that you can use to determine the success or failure of your digital marketing strategy. This is an area where the Need to Lead Funnel from Demandwell can be helpful.

This is a dashboard that is going to provide you with the key pieces of information you need to understand in order to figure out how well your marketing campaign is working. By placing all of your analytics in one place, you will have access to actionable intelligence that you can use to make faster decisions about the future of your company. For example, there is even a tool that can pull information from your Google Search Console account. Then, you can take a look at your key performance indicators to see exactly how many leads you are generating from the content that is published by Demandwell.

Demand Generation Funnel

You might also be wondering, what is demand generation vs lead generation? When looking at demand generation vs lead generation, it is a good idea to take a closer look at a demand generation funnel. Ideally, your demand generation funnels will lead directly into lead generation. That way, you are streamlining the process of acquiring an interest in your products and services, and converting prospects into paying customers. At the same time, it is important to identify some of the differences between these processes.

If you are going through the process of lead generation, then you should have a specific individual or business that is interested in purchasing your product and services. In contrast, the process of demand generation is trying to target a wider audience in an effort to generate more leads. In essence, when you draw your sales funnel, demand generation is going to be at the top of the sales funnel. Then, lead generation is going to be at the bottom. It is important to link these two processes together though, because this is going to play a significant role in helping you get the most out of your digital marketing strategy.

Demand Generation Framework

Ultimately, if you want to get the most out of your demand generation framework, it is important to use a demand generation platform. This will be an important part of your B2B demand generation strategy, and is an area where the Content Plan feature from Demandwell can be helpful. This is a plan that can help you visualize your entire workflow from start to finish. You will begin with your digital marketing strategy and end with a content creation process. That way, you can create content that is going to attract the right market to your website and social media accounts.

This is also a plan that can help you visualize what you need to work on first. Then, this is a tool that can also help you figure out how you are going to quantify the success of your digital marketing strategy. You need to make sure you publish content regularly if you want your website to be attractive to search engines though. This is something that can be addressed if you use a demand generation platform such as the software program from Demandwell. Set your business up for success in the modern era using this feature.

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