Digital Content Strategy for B2B Marketers

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

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Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Digital Content Strategy

Today’s market is highly competitive, and customers are growing more and more selective in the businesses they do business with — even if they aren’t intentionally selective. If you want to stay on the radar of your target market, you need to take advantage of digital marketing strategies that get your business in the view of customers. One of the most important of these strategies is a digital content creation strategy. 

Digital content is essential in today’s world because, for the most part, this is the content that your target audience will be seeing. The majority of people today prefer to do their shopping online. Because of this, businesses need to have a solid online presence if they want to stay competitive in the market. So, what makes a content strategy important? Well, without a detailed and set plan for what content you want to create and when you want to create it, it can be challenging to ensure that you are continuously developing the right content (as well as the right amount of content) that you need to appeal to your customers.

Many different content strategies work for businesses, and you will need to find one that works for your brand. One thing that can help you to determine which type of strategy might be the most effective for your business is to look at a content strategy example or look for a selection of different content creation ideas that can help inspire you to create more or different types of content for your business. One type of content that often gets overlooked is performance content. What exactly is performance content? Essentially, there are two primary types of content for a business — quality content and performance content. Quality content is the type of content that most companies think about. This is the content that shares expert insights, your brand’s stance, and your messages. This type of content takes time to think about and create. 

Performance content, on the other hand, is the content that is meant to help search engines promote your website when customers look for a solution that you provide or ask questions that you have the answer to. This content is oftentimes boring to read and its purpose is to get customers into your website so that you can answer their questions with your quality content and promote your solutions. This content is where you utilize keywords and provide more educational and less biased content and this type of content is essential to being highlighted in search results — which is essential to be easily discoverable in the constantly filling online market. A good content strategy will not ignore this type of content.

Digital Content Strategy Template

If you are new to the idea of creating and implementing content strategy, it can be useful to utilize a website content strategy template. Templates are great tools because you can use them as inspiration for creating your own strategy, or you can even use them as a basis and edit it to be more specific to your brand. Having a website content strategy is incredibly important to achieving a consistent and solid online presence which can then help you to stay on your customers’ radar and not fall behind your competitors. 

Now, there are a number of strategies that you can use for your own content creation, but one very effective one is to focus on creating high-quality SEO performance content. There are many templates on the market today, and you could use one of these content marketing strategy template options to help you create your own strategy, or you could also use a platform, like Demandwell, that helps you come up with and stay consistent with a personalized strategy that is always evolving to meet your business’s current needs. Demandwell’s platform helps you to create the perfect content creation strategy for your business that is based on creating a steady flow of SEO performance content that helps to generate organic traffic.

Content Strategy Framework

Before addressing what a content strategy framework is, it is important to answer the question, “what is content strategy in marketing?” Put simply, a content strategy is a plan and set of goals that help you ensure you are producing content that will help you achieve your goals. Because a content strategy can be so important to the overall success of your business’ content creation processes, it is incredibly important to ensure that you are coming up with the right type of content strategy for your business. 

This is where content strategy frameworks come into the picture. A framework is like a guide that helps you optimize your content and get the absolute most out of each piece of content that you publish. This way, you can be sure that you are never wasting any valuable time or effort in creating content that will not be helping your business in some way. Knowing how to develop content strategies that will be effective in improving your online presence can be tricky. Because of this, there are a number of templates, examples, and software solutions that can help you come up with and implement the right content strategies for your business.

For example, if you have a good idea of the type of framework that you want to use, you may want to simply do a web search for digital content strategy example frameworks that you can use to inform the types of practices, goals, and plans that you want to use for your business. If, however, you are unsure of what types of content you should be creating in order to achieve your goals, it may be better to opt for a platform or software solution that can help you determine what routes are best for your business. One example of an extremely effective content strategy is Demandwell’s. Demandwell’s platform helps you to create quality SEO performance content that will help your business rank higher in search results.

Unlike many other content strategy frameworks, Demandwell’s platform puts the focus on creating a steady stream of performance content so that your business is able to get the organic traffic that it needs to be competitive in the overcrowded marketplace today. By ensuring that you are producing both performance and quality content, you are able to not only reach your audience but also provide them with the valuable insights and information that they need to know about solving their questions and telling them about your solutions and your brand.

Content Strategy Plan

One of the most effective ways to know how to start content creation successfully is to implement a content strategy plan. Having a plan for what types of content you want to publish as well as when those pieces should be created can be one of the most important parts of your SEO planning strategy. You should ensure that your plan is helping you to publish consistent content that helps to improve your brand image. This plan could look different from company to company because no single company is the same as another.

But, if you are unsure where to start, it can be helpful to look at an SEO content strategy example or utilize a platform like Demandwell that can help you come up with a personalized plan for your business. To find digital content marketing strategy examples, you can do a simple web search and look for examples that use strategies that may be helpful to your business.

Examples Of Content Strategy

There are a number of content marketing strategy examples online today that businesses can use as inspiration for creating their own strategies. Coming up with a completely original content strategy in digital marketing can be incredibly difficult and, in the long run, not be as effective as using a template or other strategies as inspiration. This is because there are a number of examples of digital content strategy solutions that work exceptionally well. Using these strategies as a basis for your own can lead to more reliable success.

Another option for creating your content strategy is to opt for a platform solution like Demandwell. Demandwell helps you to create a well-rounded content strategy that places the focus on generating organic traffic by using SEO performance content. This content is essential to maintaining a successful online presence in the extremely competitive online marketplace and, as such, a content strategy that focuses on this content can be highly effective.

Digital Content Creation Examples

With digital content strategy examples being so easy to find online today, it can be challenging to know which models will be the best sources of inspiration for your content strategy. The truth is that not all content systems will work for all businesses, and it can be challenging to know which ones will be effective without trying them all.

However, even the best content strategy examples may not be as helpful as a personalized solution that can evolve as your business does. Demandwell’s platform, on the other hand, can give you this constantly evolving solution. Additionally, you can be certain that the content plan you are using, when using Demandwell’s platform is going to be the best suited for your B2B SaaS business because of Demandwell’s singular focus on these types of businesses. 

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