The only thing you can truly rely on when it comes to the marketing industry is change.
In an industry where the foremost goal is always to connect to people and sell them on your offerings, being able to change and adapt quickly is a must. What works today may not work tomorrow and you should be able to recognize that right away to succeed in the world of advertising.
The entrepreneurs of yesteryear and today are also well aware of that reality, which is why the marketing industry has never remained stagnant.
The changes that the advertising industry has undergone in the city of Evansville, Indiana attest to that reality.
The History of Marketing in Evansville
Advertising wasn’t quite as slick and flashy back in the day as it is now. In lieu of all that sizzle, entrepreneurs had to get creative and come up with interesting ways to reach their target audience.
Marketing in Public Forums
Probably the biggest challenge that early business owners had to face is something that entrepreneurs don’t spend much time worrying about at all today. That challenge in question is simply finding a big enough audience to sell their products and/or services to.
Organizing an event is relatively easy to pull off these days, but back in the 1800s and the early 1900s, it was difficult to get many people gathered at the same place at the same time. For that reason, many entrepreneurs took to the local courthouse to talk up their products and services.
It was a smart move considering that courthouses were usually full of people and since they were there for an important reason, they were unlikely to leave suddenly.
In the case of early Evansville, the courthouse that entrepreneurs often flocked to was the Old Vanderburgh County Courthouse, a place better known to locals simply as the Old Courthouse.
According to the website dedicated to the Old Courthouse, work originally began on the establishment back in 1888 and it would be completed two years later. The Old Courthouse became such an important part of Evansville that it served as a campaign stop for both Harry Truman and John F. Kennedy.
There were calls made to demolish the courthouse in the 1960s, but it survived that threat and now continues to stand as an icon of Evansville under the management of the Vanderburgh County Board of Commissioners.
Marketing in Public and Farmers’ Markets
The local courthouse worked as a good venue for advertisers looking to shine a light on their products, but it wasn’t always the ideal location. As you can imagine, bringing food and other items with a pungent odor wasn’t always smiled upon by people sitting inside courthouses.
For those selling those types of goods, it made more sense to head to the nearby market if they wanted people to seriously consider purchasing the products they were offering.
You can find all kinds of people going through the market, thus upping the chances that there will be someone interested in your products.
Even today, the market continues to be an excellent place to visit if you have something to sell. In Evansville, this usually means dropping by the Newburgh Farmers Market. It’s a place you will want to go to if you are searching for fresh produce, high quality meat, and even some beautiful handmade items.
The Newburgh Farmers Market is open every Saturday morning from June 1 to September 14.
Marketing Using Billboards
Talking up their products and/or services at courthouses and markets proved to be an effective strategy for many early business owners, but they were far from the perfect marketing methods. One of the main issues with those approaches to advertising is that they routinely forced the business owners to leave their offices. The time they spent advertising came at the expense of time they could have spent improving their product and service offerings.
A solution to that dilemma emerged when using billboards became a popular way to advertise. Thanks to billboards, business owners only needed to spend a bit of time deciding what they wanted to put on their new advertisement and spend the rest of their time focusing on their products and services.
Billboards have proven to be quite beneficial to businesses and they continue to be used up to this day.
Businesses hoping to get more Evansville residents to pay attention to their products and services can try putting up billboards along the I-64 or the I-164, according to BillboardsIn.
Marketing Using Radio Stations and Podcasts
Though billboards are able to provide businesses with 24/7 advertising, they do possess an inherent limitation. In order for them to work, people have to know where to find them, or more often than not, stumble upon them. Unless business owners funneled their resources into putting up billboards everywhere, they could only use them to advertise in certain areas.
Radio provided a solution for that problem.
By running ads on local radio stations, business owners now had a way to reach their target consumers even if they were not in the neighborhood of their billboards. It was also possible to get more creative with radio ads. If they wanted to truly leave an impression on their prospective customers, businesses could use catchy jingles or slogans.
Radio ads are still used often today by businesses, but they have also veered toward another type of audio format in the hopes of reaching their customers. You will now often find advertisers partnering with podcasts in order to get the word out about their businesses.
If you want Evansville residents to listen to your pitches, working with the Evansville Podcast is not a bad move.
Marketing to Students
It’s crucial to the long-term health of any business to build up a young customer base. Without one, the chances of your business remaining relevant in the future will dwindle significantly.
Businesses who want to cultivate a younger customer base in Evansville would be well-served to visit the college campuses in the area. The University of Evansville and the University of Southern Indiana are just some of the educational institutions in the city with sizable student bodies.
Present the students there with useful products, services, or ideas and you will gain customers who will provide business for an extended period of time.
Marketing with the Help of the Local Chamber of Commerce and TV Stations
Still having trouble reaching your target audience using the marketing methods above? You could have more success with a bit of help from the local institutions in Evansville.
The Southwest Indiana Chamber was established to provide support to the businesses in this part of the state. It currently counts around 17,000 member businesses.
To further enhance the visibility of your business, you can also try working with the TV stations in the city. Your options include but are not limited to CBS 44, News 25, and WFIE.
Marketing by Networking
In essence, networking has always been a key component of marketing, but the way it’s done now is different.
Modern networking usually involves meeting up at a place with a client or customer where both parties can have a conversation, perhaps enjoy a light meal, and then get down to business matters. In Evansville, some local spots that are great for networking include Cowork Evansville and the Penny Lane Coffeehouse.
You can also try to networking at events taking place inside the city. The Launching Your Own Business Workshop is just one example of an event where you can talk up your company’s offerings while also educating others who may be interested in becoming entrepreneurs themselves.
What Is Evansville SEO?
Thinking big when you’re the owner of a local business may sometimes seem needless. You figure that as long as you have your loyal customers, things will always be fine.
To be clear, there is absolutely nothing wrong with sticking to what works and continuing to remain devoted to your local community. However, your focus as a business owner doesn’t always have to be so narrow.
You can continue serving your local customers while also broadening the horizons of your business. One way to accomplish that is through the implementation of an SEO strategy.
Even if you don’t spend a lot of time online, it’s highly likely that you’ve heard about SEO at some point especially if you’re a business owner. So, what is SEO all about and why it is something you should be interested in if you want to grow your business?
Simply put, SEO, or search engine optimization, is all about making it easier for people to see your company’s website or your product and/or service offerings online. It does that with the help of a search engine and more often than not, Google is the search engine used.
The practices involved in SEO work in such a way that whenever certain words are typed into Google, your company website is among the top results returned. Because your website is among the top results, the chances of people clicking on it and seeing what your company has to offer are significantly increased.
SEO is just one type of digital marketing Evansville, but it can prove incredibly effective.
Another advantage of signing up for SEO marketing Evansville Naptown is that this type of advertising is not confined to any one market. While it’s true that taking into account a target location for SEO marketing can be more effective, you don’t necessarily have to limit the campaign’s reach to that location.
SEO service Evansville can go beyond the city and reach people in other corners of Indiana. If the Evansville SEO services you signed up for are provided by the professionals, your business may even become visible to people outside of the state. You may soon start to hear from people in Illinois, Michigan, or Ohio who are interested in what you’re selling.
Interactive marketing can also bring in potential customers from all over the world. If you are truly interested in expanding the customer base for your company, signing up for SEO services in Evansville may be exactly what you need to do.
Why Do You Need to Hire an Evansville SEO Company?
Many entrepreneurs have a “can-do” attitude out of necessity. You have to be self-sufficient and proactive if you want to be a successful business owner. The competitiveness inherent to any industry will quickly weed out those who don’t have the stomach for being an active and engaged leader.
Because entrepreneurs tend to possess that can-do attitude, it’s also not unusual for them to take on more jobs than they can really handle. Considering the simple and straightforward principles associated to SEO, it wouldn’t be all that surprising if many business owners also saw it as something they can manage on their own or at least teach to a younger employee so that they won’t have to spend money on hiring an Evansville SEO firm.
That is a common money-saving tactic employed by many business owners. There is a downside to that tactic though.
SEO firms are not like your typical creative companies Evansville or marketing companies Evansville because the type of work they carry out is more multi-faceted. SEO is not just about marketing. It also involves coaching, analysis, and other approaches to advertising that go beyond understanding which keywords are going to pair best with your website.
Is it possible that someone with little to no experience in SEO can study it over the course of a few months and then formulate and deploy an effective strategy afterwards? It’s not out of the realm of possibility that you’ve hired some kind of marketing savant who just has a knack for picking the right keywords, but the odds of that being the case are very low.
You may just be wasting time and resources constantly trying to look for that Evansville SEO expert that you can hire for cheap. It would be in the best interests of you and your business to bank on the experience that only a professional SEO company in Evansville can offer.
Early on, hiring a professional SEO firm can seem like a bad idea, especially if you only focus on what it costs, but that’s going to change soon enough. Eventually, the work they’re doing will pay off and you should see a gradual rise in your search rankings.
Whatever investment you made upfront will be paid back in full with all the traffic and interest you’re getting from your higher search engine rankings. Business owners in search of an experienced SEO company to work with in Evansville should turn to DemandWell for some assistance.
How Valuable Is Experience to an Evansville SEO Agency?
Experience, as they say, is the best teacher. It’s also among the things you should look for closely when trying to decide which SEO agency Evansville to hire.
Being experienced is beneficial to advertising agencies Evansville in so many ways.
First off, experience is something that you can lean on when something goes wrong. As a business owner, you are probably well aware that things rarely go according to plan. Things may happen during a planned product or service launch that force you to change things on the fly.
SEO is no different. Search engines can be fickle. The strategies that work before are not always going to produce the desired results in the future.
The numbers may indicate that something’s wrong, but the reality may be something entirely different. This is where a digital marketing agency Evansville with extensive knowledge of SEO will be able to help out a lot. The experienced professionals at an SEO agency will be able to quickly determine if they need to make changes to the strategy or if the issue is a temporary blip that will resolve itself soon enough.
You should also seek out marketing agencies Evansville that know all about SEO. They are the ones who know what to make of the statistics. There are all kinds of numbers that need to be parsed through in order to properly evaluate just how successful or unsuccessful a particular SEO campaign is.
Those numbers can be deceiving if you are unaware of what you need to focus on. Experienced SEO professionals know what to make of them better and they can make adjustments to the strategy if necessary or simply opt to stay the course if their analysis suggests that doing so is the right move.
Let’s also not forget that SEO is more than just one type of marketing. SEO agencies have to be skilled at executing different kinds of marketing maneuvers if they want to deliver the results that their clients are looking for.
It’s not just about finding the right keywords for them. They also have to focus on other aspects of SEO such as lead generation and determining the quality of those leads to see if they are worth pursuing.
SEO agencies also need to focus on optimizing lead conversion for your business and being experienced helps with that. While searching for an experienced SEO firm to hire, don’t overlook DemandWell.
How Can You Tell if You’re Working with the Best SEO Firm?
If you’re looking for professional assistance with your SEO marketing, you might as well take the time to ensure that you find the top SEO firm. This is where it becomes important for you to focus on certain factors that can lead you to the SEO expert you absolutely must hire.
Searching for the best SEO agency is quite similar to looking for the top public relation firms Evansville in that it’s really difficult to get a good sense of the quality of work they provide unless you get the opportunity to experience its firsthand.
You can go about trying to obtain that experience in one of two ways.
The first thing you can do is to approach clients that the firm you’re hiring has worked for in the past. An agency that already carries plenty of experience when it comes to SEO will likely have more than a few clients under its belt. Get in touch with those previous clients and ask them about the kind of work that the firm in question rendered.
Was the SEO firm able to provide satisfactory answers to questions consistently and on time? Did the SEO firm meet all the deadlines set for them or did they come up late on more than a few occasions? Did you feel that the firm focused on your company’s needs during the period of the agreement or were they focused mainly on reeling in their next clients?
Those are just some of the questions you can pose in an attempt to get a read on what kind of professional SEO firm you’re hiring.
Now, there are instances when previous clients may develop a grudge of sorts for no good reason and that may cause them to speak ill of a firm they worked with previously. That means that the responses they provide to you may not be completely trustworthy.
What you can do here is to ask for a trial period from the firm you’re looking to hire. Not all SEO firms may offer trial periods for their services, but if you can find one willing to do so, do not hesitate to take them up on their offer.
If you still want a clearer overall picture of the kind of work that an SEO firm can render, ask them for numbers. Stats related to conversion rate optimization are great indicators of a firm’s expertise. They are objective too so you can trust in what they have to say.
Is Evansville Web Design Going to Help with SEO?
Your goal with implementing an SEO strategy is to generate buzz for your company and eventually drive sales numbers up, right? If that’s the case, then there’s something you should know.
SEO on its own will not be enough to improve your sales figures.
The main reason for that is simply because SEO is not designed to drive sales per se. What it focuses on mainly is increasing traffic to your website.
That’s important to point out and it’s similarly crucial to remember that SEO does not necessarily have anything to do with what people will find on your website.
The reason why SEO cannot work to drive sales numbers up on its own is because it cannot compensate for a poorly designed website. The SEO may have done its job in luring the client to you, but you’ll have a hard time converting that lead into a sale if your website is not up to snuff.
This is why effective internet marketing must also feature website marketing.
You need a skilled Evansville web design company to improve your corporate website if you want to get the most out of your SEO.
The qualities that define a good business website are difficult to pin down because they can change depending on who you ask. Still, there are constants such as being clear and user-friendly.
Remember that there are always competitors just waiting to snatch up customers who get fed up with websites that are impossible to navigate. You don’t want to give your visitors any reason to go elsewhere so request a website that is intuitive and uncluttered.
Uncluttered doesn’t mean that the website should be devoid of content though. Just be sure that the products and/or services you want to present to customers are arranged in such a way that they will entice people to learn more about them.
Web design and digital marketing should work together in order to increase your company’s sales numbers.
What Do You Need from Media Companies Evansville?
After taking a look at your website’s search engine rankings and seeing that your redesigned website is looking better than ever, you will probably feel great about the odds of this SEO campaign turning out successfully. You are certainly on the right track at this point, but your strategy can still be improved upon and made more comprehensive.
Thus far, SEO has only been discussed here through the prism of how it can help your website, but you should know that the corporate website is only one facet of your company’s online presence. Social networking sites also have important roles to play in your online-based marketing strategy.
You can’t call your online marketing strategy if it doesn’t account for social media marketing Evansville.
There are some business owners out there who may think that they are better off not dealing with social media, but that philosophy would just be detrimental to the company. Even if you are personally not too fond of those sites, you still have to partner with a social media marketing agency Evansville because many people clearly do like them.
By not reaching out to those people, you are effectively setting a low ceiling on how successful your company can be.
The tricky part is figuring out how best to engage with people on social media. With so much content for people to choose from, it’s a daunting challenge in it of itself to get your posts noticed. One thing that should help though is featuring more videos.
Shorter videos that contain valuable information are highly likely to be viewed. Work closely with media production companies Evansville in order to get the type of video content you want for your business’ social media accounts.
Social and video marketing Evansville must be integrated into your overall strategy if you want to consistently draw in a large number of visitors and potential customers.
The History of Evansville
The story of Evansville doesn’t just date back to the 19th century. Humans have been living in Evansville since 8,000 BCE, although technically, the area wasn’t known by that name yet.
Per Wikipedia, the ruins of different ancient civilizations have been found in the area in and around modern day Evansville.
The historical site known as Angel Mounds was even said to have served as home to Native Americans in the area for around 700 years. In order to survive, the Native Americans who settled in the Evansville area relied on hunting and gathering practices. They were also said to have built their homes in areas high above the nearby rivers.
The early inhabitants of Evansville were able to thrive for an exceptionally long period of time, but it’s believed that the effects of a prolonged drought and their own hunting practices ultimately contributed to their demise as a society.
Skipping ahead a bit, the foundation of Evansville can be traced back to Hugh McGary and his son Hugh McGary Jr. Known as a pioneer, the elder McGary moved his family to a location that is closely situated to a place that is now known as the city of Princeton, Indiana. It was during his family’s stay there that McGary would be able to see the place that eventually became Evansville very often.
Interestingly enough, it wasn’t the elder McGary who turned out to be the founder of Evansville. Instead, it was his son who purchased the expanse of land upon which Evansville would be built. Apparently though, the location chosen by the younger McGary wasn’t too popular with people looking for a place to settle down.
That’s why McGary Jr. ultimately decided to rename the location after General Robert M. Evans, a Virginia native who made his mark fighting alongside eventual president William Henry Harrison during the war.
Evansville captured the attention of the country in the 1830s with its bold and ambitious plan to construct a canal that would link the Great Lakes located in Toledo, Ohio to the rivers found in the city. The canal was expected to have an impact that could resonate even in cities such as New Orleans and New York. It would also seemingly set Evansville up to be a hub for commerce in the region.
Those ambitious plans ultimately failed to bear much fruit however as the canal was not constructed well and the emergence of the railroad offered people with a more convenient mode of transportation.
The lull would be compounded by the breakout of the Civil War, but those things did not keep Evansville down for long. Not long after the end of the Civil War, Evansville became an important hub for business and trading.
Ships coming in from neighboring states such as Ohio brought plenty of business into Evansville at that time. The residents of Evansville also learned to take full advantage of the natural resources that were in ample supply throughout the city.
Coal mining became big business in the city during the 1850s and for many decades after that. In addition to coal, hardwood furniture also became a primary export for Evansville around the turn of the century. If you were looking for gorgeous pieces of wooden furniture to place inside your home, you could not go wrong by purchasing something made by the people of Evansville.
Energy production remains an important industry to Evansville, but it is now rivaled by others such as healthcare and education in terms of size. What’s also interesting to note is that Evansville has become a popular home base for numerous companies. Examples of corporations with headquarters in the city include Atlas Van Lines, Koch Enterprises, and Old National Bank.
Tourists looking for a nice place to visit as they’re making their way through the Midwest will also not regret stopping by Evansville. There are numerous notable attractions that are worth seeing in the city.
Chief among them is the aforementioned Angel Mounds State Historical Site. According to Visit Evansville, Angel Mounds is regarded as one of the most finely preserved historical sites that served as a home to prehistoric Native Americans throughout the entirety of the United States. It can sometimes feel like you’re taking a step back in time whenever you pay a visit to Angel Mounds.
If you’re looking for more spots to add to your itinerary, don’t forget the Garden of the Gods and Harmonie State Park. The Garden of the Gods is an ideal location for those who enjoy hiking or camping in rugged environments. As for Harmonie State Park, this is the kind of location you will want to take your family to on a weekend afternoon so that everyone can just relax and have fun.
Evansville is a city with a rich history and numerous breathtaking natural sites. It’s a place well worth visiting for anyone looking to witness the beauty of nature up close and in person.