Marketing teams are all too familiar with the numerous mundane, time-consuming tasks that come with a successful SEO strategy. Marketers overwhelmed with writing, publishing, and reporting for their SEO strategies massively benefit from SEO automation. Automating the mundane tasks of SEO gives you the time to focus on your SEO strategy and other important decisions for your marketing plan.
Learning how to automate SEO is learning how to balance tasks between software and marketers. This article will discuss how SEO automation can improve your productivity and help you focus on the strategic side of your SEO marketing to keep your content ranking high.
Using SEO tools that can automate simple processes means that you can focus on strategies that contribute to your overall SEO performance. Automation software can help you with numerous tasks, whether you are building a report or performing a site audit.
Additionally, SEO automation streamlines tasks like content production and keyword research to make navigating your SEO strategy easier to manage. SEO automation makes the amount of work on your plate more manageable and comprehensible.
While automating your SEO has significant benefits, you will still be involved in the overall process. As a marketer, you are the decision maker for your SEO program. SEO automation software makes your tasks easier and your work more productive, but does not completely replace your role as a marketer.
As you look into SEO automation software, it’s important to distinguish which tasks cannot be replaced using software and need to be handled by a marketer on your team. Which tasks should involve a human brain versus which tasks can be outsourced to an automation tool? The answer varies for different marketing teams, so you need software that can conform to your needs.
When automating your SEO with software, you should streamline as many SEO tasks as possible while still having human checkpoints throughout the process. During these checkpoints, a human can intervene to interpret data, make necessary changes, confirm keyword selections, and write great content that ranks. Having these checkpoints throughout your SEO framework allows for an SEO process that is not simply automated but also customizable and understood by humans to ensure that everything is running smoothly.
Implementing SEO automation tools and software helps marketers focus more of their valuable time and energy on their SEO strategy. By streamlining the more tedious tasks, while still having human checkpoints along the way, you can shift your attention to the bigger picture of your SEO performance.