SEO is built on content, and pages Google can crawl, read and assign contextual value to. Demandwell gives users the ability to produce content however you need to, with SEO guardrails and best practices guiding you to organic traffic growth. Below are all of the detailed product features included within the Content Management Suite from Demandwell. Access to each feature may vary depending on your specific package, explore our pricing page to see what’s included.
Content Plan and Calendar
The Content Management Suite directly connects to SEO Campaigns and the Keyword Coach within Demandwell. Users can add pieces of content from desired keywords to the plan, and begin the management and copywriting process. This view breaks down all content in flight, organized by stage (Planned, Outlining, In Progress, Ready for Review, and Published) so you can keep your digital content engine roaring. The Content Plan table is complete with dates, content type (Page or Post), dates, assigned users and more.
Your digital and content marketing team is unique to your organization, and Demandwell gives you the ability to adjust your management as needed. No user seat limits means you can add anyone as a writer, and assign them specific SEO tasks to work on. Content users get full access to Demandwell’s Content Management Suite tools, including AI content generation and SEO performance, while leaving the SEO management to admin level users.
Write Your Way: Human or AI
From Demandwell, users can select what kinds of content to be produced. Pages are longer format, and structured to include headers and fulfill keyword rich requirements. Posts are shorter and less structured, to provide more room for thought leadership and narratives, while still including necessary SEO keywords. When adding to your plan, users can select how they’d like to produce copy. Human writer gives the user control on how to build outlines, writing custom instructional content, and how to send to an internal team member. AI Writer leverages major LLM content generation, to simplify copywriting through prompts. Ordering content from Demandwell takes the load off of your team, and we’ll handle it for you via Managed AI. The choice is yours.
Automatic SEO Brief Builder
To begin, click “Let’s get started” and Demandwell takes your desired Keyword and collects all the related queries Google expects to see on a page for it to rank. Once complete, your content piece will move to the “Outlining” stage, with your automatic content brief generated, using related SEO keywords. In this view, users can adjust the page layout based on SEO keywords for your desired narrative, add or remove keywords, manually insert related topics and more. After meeting your requirements for your website and brand needs, you’re ready to move on to instructions for your writer.
Content Instructions and Templates
Instructions give users the ability to customize their content orders for SEO performance and how their copywriter prefers to operate. Whether you’re handing off this piece for an internal writer, or sending it to a freelancer, you have the ability to provide the details to get it done right. Provide broader information or go section by section to ensure you get the right balance of SEO keyword inclusion to your desired content quality. Leverage templated instructions within Demandwell, to automatically include your primary keywords, or another set of recurring instructions you’d like to include and not worry about re-writing over and over again.
Send or Order Your SEO Content
With your SEO outline set and instructional brief complete, you’re ready for copywriting. With Demandwell you can download your instructions, or send directly from us. Writers can login to Demandwell and write within the platform, or through their preferred documents program. Once done, you can import the content to be analyzed and further edited for SEO performance.
SEO Content Analyzer
With your content finalized, you can view and edit it for SEO performance within the Content Analyzer. This view showcases your content against the desired keywords from the brief builder process, to ensure inclusion for SEO relevance. Listed keywords are shown with a green check mark for exact match inclusion, a yellow check mark for broad match inclusion, or a red X for not being found within the content. You can click each to see their location in the text, and if it needs to be further edited for readability.
Content Export and Publication
Once your content is edited, it’s ready to go live. You can export from Demandwell and move to your CMS to drop it into a page template for publication. Demandwell reminds you of best SEO practices for keyword inclusion, which is then double checked within your SEO Campaigns. Simply add the final published page and you’ll be fully connected to tracking and performance!