Demandwell is a new breed of SEO software, we enable users to have full control over their SEO, including the ability to import your known keyword strategy, or start from scratch. Below are all of the detailed product features included within the Keyword Coach from Demandwell. Access to each feature may vary depending on your specific package, explore our pricing page to see what’s included.
Keyword Coach and Query Management
The Keyword Coach from Demandwell is your main hub for singular keyword level performance. This view is a detailed table, complete with filters and proprietary SEO data to help marketers zero in on the right keywords that need content production to improve rankings. Once loaded, your keywords will automatically be sorted and prioritized based on Demandwell’s Keyword Algorithm, showcasing the best terms to target for net new query ranking and traffic acquisition. You get all the standard SEO data as well, such as search volume, ranking click through rate and the connected labels for Primary Page assignment and associated SEO Campaigns.
Lifecycle Stages and Keyword Ranking
Demandwell is unique when it comes to prioritizing keywords, and leverages the Lifecycle Stage metric to give greater clarity to marketers. Don’t worry about wild ranking swings from Google’s algorithm, Lifecycle Stages range from 1 (not ranking) to 5 (optimized) and let you know where you stand. Paired with SEO Campaigns, users can build contextual relevance and not get lost in a single query’s performance. Keep adding content and tracking your keyword cluster’s overall performance, and stay on track. Hove over your Lifecycle Stage to see the actual rank of your single keyword today.
Demandwell gives users further control over their keyword strategy through custom prioritization parameters. Clicking on the “Priority” column label, users can access the prioritization table to shuffle your keyword list for what matters most. Demandwell automatically applies its Keyword Algorithm to rank terms based on competition, current performance and audience volume. But users can add custom prompts to further optimize their specific priority. Input other terms that are important for your strategy, and refresh your list to see what terms are now the best targets for SEO content production.
Manual Keyword Input
Users can control their own SEO destiny with Demandwell, and import their target SEO terms at any time, no limits. Take your current keyword list and drop them into Demandwell to get our Keyword Algorithm real-time data, SEO Campaigns and Content Suite tools.
Keyword Research & Discovery
Users looking to research and explore new keywords can do so through SEO Campaigns. Campaign Discovery supercharges your keyword research process by pairing our own AI and SEO Algorithms to keyword discovery, clustering terms together for contextual relevance and packaging them into SEO Campaigns for execution. Any keywords you add to campaigns are automatically added to your Keyword Coach for ongoing management and tracking.
Primary Page Assignment
Across Demandwell, you can assign a Primary Page to any given Keyword to gain further insights and recommendations. Within the Keyword Coach, users can directly assign a page, either from your produced content in Demandwell, or already live and existing URLs. This showcases exact rank for your Keyword / Primary Page combo, and gives you even more SEO recommendations through SEO Campaigns.
Content Suite Integration
Through the Keyword Coach, users can find keywords that need more related content to rank higher. Leverage Lifecycle Stages to understand if you need a net new page, or maybe even a blog post for internal linking back to your known Primary Page. Simply click “Add To Plan” on your desired keyword to begin the copywriting process, all within Demandwell. Content produced is then tracked across SEO Campaigns and the Keyword Coach, to give you more insight on what else needs your attention.