Digital marketers practically need data to survive, and show value for the channels they work against. SEO is no different, and Demandwell provides a wealth of data throughout the entire platform to keep performance top of mind. Below are all of the detailed product features included within Demandwell for Performance Tracking. Access to each feature may vary depending on your specific package, explore our pricing page to see what’s included.
Within SEO Campaigns users get access to a suite of real time reporting across all campaigns and for individual campaigns. Demandwell syncs with your Google Search Console to provide deeper insights to your keyword and page rankings. Keywords and pages are then assigned Lifecycle Stages to showcase where they currently stand and their success. Need to go deeper? Each keyword also gets current rank across all pages, or your specific assigned Primary Page URL.
Real-Time Rank Tracking
Within your Keyword Coach, users get real-time and accurate keyword rankings for your target website. Next to each keyword are your Lifecycle Stages for current performance. Hovering over each then gives a detailed numerical rank on where you stand in the SERP. Keywords without an assigned Primary Page showcase average rank across all pages that have values for the query, whereas actual rank shows the specific place for your Keyword / Primary Page combo.
Lifecycle Stage Updates
Lifecycle Stages are Demandwell’s unique way to let marketers know where their target keywords stand, and how to act on them. Stages vary from 1 (not ranked) to 5 (optimized). Not ranking for a term? Add it to your content plan and produce optimized content. Sitting just off page 1? Add a blog post to your plan for internal links, or check out recommendations within campaigns to make necessary tweaks for performance.
Macro Performance: Need-To-Lead Funnel
To see how all of your SEO efforts are working in tandem, users can check out the Need-To-Lead Funnel, our overview of your organic traffic metrics. See total charts on the total queries, search impressions, search clicks, visitors and organic conversions you’re getting, along with newly created content in Demandwell.