Free Online Competitor Analysis Report Tools

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While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

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Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

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Free Online Competitor Analysis Tools

No small business is a stand-alone in their industry. Everyone is trying to compete in the same online market. For this reason, competitor analysis is vital in the digital marketplace. So what is competitor analysis, and how do you conduct one? You must first identify your competitors and then research their different marketing strategies. The information collected can then be used as a point of comparison to help you identify your business’s strengths and weaknesses relative to each of your competitors. By running a competitor analysis, you can also understand your market on a deeper level and begin to identify industry trends.

Free online competitor analysis tools such as Google Analytics, Sprout Social, SEMRush, and Demandwell are available. These tools should provide you with reports about successful traffic sources, market share, audience demographics, and industry trends. Share of search is an example of a helpful report when researching competitors. The information from a share of search analysis measures your brand visibility in organic search results compared to competitors in your industry. In addition, it provides information about brand health and market share.

Demandwell offers a free Share of Search report for everyone who books a meeting to discuss Demandwell services. In exchange for your time learning about what Demandwell has to offer, you will receive a free share of a search report full of valuable information to help you gain a competitive edge over your competitors. Good competitor analysis includes a thorough examination of your competitors:

  • market share
  • pricing
  • marketing
  • differentiators
  • geographic location
  • culture
  • customer reviews
  • strengths and weaknesses. 

Other essential factors include market penetration and uniqueness of product, as well as the timing of market entry. Social media engagement and SEO analysis are significant comparative factors in today’s demanding online marketplace. In addition, it is essential to note that ongoing analysis is critical as the online market changes continually.

Competitor Analysis Template

Competitor research is vital to the success of your business. A competitor analysis template provides a framework to perform research and analyze the market competition. It allows you to identify trends and areas of opportunity quickly. Within the template, you will typically have a description of your business’s target market. It will also include details about your product compared to your competitors’ products and services. Finally, a competitor analysis framework will have a breakdown of sales, revenues, and current and projected market share.

Creating a template to use will save time as you analyze your competitors. This process is meant to be repeated ongoing. It is not a one-time review. To create a template, complete your competitor profile by identifying your top ten competitors. The template will then have a place for comparing content and SEO analysis. Another section of the template includes social media engagement. Finally, a template section for identifying areas of improvement to round out your competitor analysis template. One method for analyzing your competitive landscape is by performing a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. First, look at the strengths, weaknesses, opportunities, and threats of your product or service, then use these same categories for your competitors.

You can create a template using Excel, Word, Google Docs, or Google Sheets. There are also online competitive analysis tools available. Downloadable templates are helpful as you begin to perform competitor analysis. Finding a competitive analysis example template will help you as you create one for yourself. When developing your template, remember that taking a deep look at your competitors’ websites is critical in addition to placing your focus on their flagship products or services. Establishing a template to use ongoing will help you track changes and identify trends in marketing, engagement, and sales. This information is critical to continue to grow and remain competitive in your industry.

Competitive Intelligence Software

Competitive intelligence software helps organizations collect, store, analyze and track important information about their competitors. Learning about your competitors is essential for business sustainability and success in today’s marketplace. Observing your competitor’s social engagement, assessing their strategies, and understanding what works for them and what doesn’t will help you gain a competitive edge with your target audience. It allows you to replicate what is successful and avoid failures. In other words, you can learn from your competitors’ mistakes without making the same mistakes.

The best competitive intelligence tools employ intelligence software to gather and analyze crucial competitor information. Using SEO competition software effectively includes taking advantage of any public information about your competitors and then using those insights to develop a marketing strategy for your business. Competitive analysis software is an often overlooked way to use public data. Public information includes SEO information such as search engine results pages. Companies ranking high in search engine results pages receive more organic search traffic to their websites. A competitive analysis report such as Search of Share gathers information to provide the number of organic searches a brand or business receives in proportion to the number of searches made for every brand in the same industry. A Search of Share report can help gauge brand health and work as an indicator of market share.

Demandwell is an SEO software solution for B2B SaaS businesses providing actionable insights, reporting, and personal recommendations, including competitive analysis tools. A free SEO competitive analysis Search of Share report is available for everyone who books a time to discuss the report’s results. Using a service like Demandwell gives you access to efficient, simplified SEO tools in addition to a team of professionals to help you understand the data and develop a plan. From SEO and competitor analysis all the way through an SEO-focused content creation plan. Demandwell tools are designed to help you position yourself for scalable growth.

Website Competitor Analysis

The online marketplace is full of competition. You must conduct a website competitor analysis to know how you rank against your competitors. Without this information, it is impossible to know which competitors are your fiercest competitors and how to have a competitive advantage over them in your target market. The data gathered using SEO competitive analysis tools will help you develop a marketing strategy. Performing this type of analysis is an ongoing effort. Today your success depends on your ability to respond to changing market conditions.

Most consumers find and evaluate products and services through online organic searches and comparisons. Before ever interacting with you or your business, your target audience will have the information they will use to make buying decisions. It is vital to stand out among your competitors; understanding them using SEO competitor analysis tools is the only way to do this in today’s marketplace.

Thre are various online tools such as Ahrefs, SEMrush, Google, and Demandwell. Demandwell is an online platform that combines human input with AI-powered software solutions to generate personalized recommendations to drive SEO results. Competitive analysis is part of this process. Finding and using the right tools for business is crucial for business success and sustainability.

Competitors Analysis Example

An assessment of potential competitors is competitor analysis. A standard market research function performed to help identify opportunities. Performing this analysis also helps identify risks associated with marketing strategies. There are several types of competitors analysis examples, such as brand awareness. Brand awareness identifies the percentage of your target market aware of or familiar with your competitor’s brand. The advantage of knowing this is that customers tend to buy what they are familiar with, and then coming up with a way to mimic your competitors’ strategy can help your customers become more aware of your brand. Another way to observe your competitors includes competitive intelligence examples, such as social media platforms. Using social media to analyze customer comments and engagement can give you valuable insight into your competitors’ performance in your target market.

Many online platforms provide competitive analysis tools. For example, SEMrush competitor analysis features a traffic analytics overview report for up to 5 competitors. Google Analytics offers tools to help you understand your competitors. To perform a competitive analysis, you must first identify your top competitors and then study different factors about your target market. Then, competitor analysis should examine your competitors’ pricing, marketing, market share, customer reviews, strengths, and weaknesses. This information is vital as you develop your marketing strategy.

Competitor Analysis Report

Understanding your competitors is imperative for business success. Without gathering information about your competitors, you may miss out on opportunities to improve your strategies and grow your business. A competitor analysis report provides you with an outline of the strengths and weaknesses of your competitors compared to your own business. Including competitor analysis SEO is vital today due to digital marketing. Organic search traffic is directly related to business sustainability and growth. Therefore including SEO in your competitor analysis is essential. 

A competitor analysis tool will provide information about your target market and details about your product or service compared to your competitors’ products and services. In addition, a thorough analysis includes

  • a breakdown of your current and projected market share,
  • sales, and
  • revenues—pricing model comparisons and an analysis of marketing and social media strategies.

A competitive analysis report will organize data collected about your competitors to give you a detailed understanding of their results compared to yours. An effective report will show your brand’s strengths and weaknesses and your competitive advantages. This valuable information allows you to determine your business’s market position and identify threats and harmful trends. Overall you will be able to develop a marketing strategy that can adapt to a changing market.

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