Is Your Website Optimized for Google?

The Demandwell SEO platform gives you strategic focus, data-driven insights, and premium support to achieve your ROI objectives with B2B Organic Search.

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If you are not careful, a site infrastructure issue can cripple SEO performance on Google. So how do you keep track of all the different components to SEO? Demandwell has designed our ICE framework to track the three important pillars of SEO: infrastructure, content, and endorsements. Our SEO Health Audit will provide a checklist of to-do items to fix and optimize SEO performance. Quickly identify critical issues and have peace of mind with our automated website optimization tools.

Comprehensive Audit

See how you can be positioned to rank with a comprehensive audit of your site’s infrastructure, content, and endorsements.

Ensure Technical Optimization

Rest easy knowing your site is ready to perform in search and beat the competition.

Identify Critical Issues

Quickly see the critical issues that hold you back from ranking, and tailored recommendations on how to fix them.

Recommendations & ToDo Management

Get custom priority recommendations from Demandwell and assign them to any site administrator across your organization.

Identify Critical Issues

Quickly see the critical issues that hold you back from ranking, and tailored recommendations on how to fix them.

Recommendations & ToDo Management

Get custom priority recommendations from Demandwell and assign them to any site administrator across your organization.

Google Website Optimization Tools

In order to make sure that people know about the products and services your business offers, it is crucial to have a visible, accessible online presence. This way, search engines will direct prospective customers to your website, social media, and other content when those customers are looking for these kinds of products and services. And in all of this, it’s especially critical to think about Google, which is currently the world’s biggest and most popular search engine.

Luckily, Google knows that businesses are thinking of its search engine in this way, and it offers many helpful tools. For example, there are numerous optimization tools available through Google that can help you improve your website’s performance. And, even though it is important to use Google website optimization tools for search engine optimization purposes, these tools come with numerous advantages besides SEO as well.

For example, it is critical  to consider the speed of your website. The reality is that people dislike waiting a long time for the website they’re visiting to load. So, even if your website takes just a few seconds to appear, then your bounce rate may increase as prospective customers leave to check out the competition. In this case, reviewing your Google page speed can help prevent this issue by previewing the responsiveness of your website. Google offers options such as website analyzer tools to help you do this. 

 A website analyzer tool can help in other ways as well. For example, the user interface of your website is another important component. Your users’ experience is critically important because it’s their first impression of your business; it will also help determine your website’s ranking among search results from various  search engines. User interface can include many things: for instance, you should make sure that any menus on your website are easy to find and to navigate. Focusing on user experience can decrease bounce rates and increase site traffic. 

These, however, are just a handful of the most important factors to consider if you want to improve your business’s online presence. And even though this might sound like a lot to handle, there are many different tools that can help you. When you apply these tools appropriately, then you can maintain an edge over your competition.

Google PageSpeed Insights

One important tool that you should be leveraging is Google PageSpeed Insights. The goal of this test is to help you figure out how your website is performing, on both desktop and mobile platforms. Responsiveness is critical because you never know whether customers are on computers or mobile devices like their phones! So you need to make sure that your website works well and looks good no matter where visitors are coming from. 

Google speed tests, such as the Google PageSpeed Insights, can be very helpful in this area. Plus, using these tests and tools regularly will give you a sense of what your customers experience when they visit your site: if there’s something that doesn’t look good or work well for you, then chances are that customers have noticed it too. Plus, if your website isn’t showing up or responding at all, then these regular check-ins will help you discover this issue quickly. In these ways, you will be able to optimize the performance of your website and give your visitors the best experience possible. In turn, this will increase lead generation and conversion rates.

Google Website Optimizer

Another tool, called Google Website Optimizer, can also be very helpful in this regard. This particular website optimizer tool is an advanced option that will review various aspects of your website. For example, this tool can assess how your website responds to visitors’ commands, plus how it appears on search engines. If you are wondering how to use Google Optimize, there are a few important points to note.

First, the layout of Google Website Optimizer is relatively straightforward. Even if you do not have a lot of experience with SEO and website optimization, you should be able to navigate your way around the tool with relative ease. In addition, there are two versions of this tool. One is free, though Google Optimize 360 also has a premium plan that you might have to pay for.

Finally, it is a good idea to take a look at Google Optimize vs Optimizely, just because there are plenty of alternatives available and sometimes they offer different ways of looking at your website. Typically, these other options are more expensive than Google, but they may also be more specialized than Google’s tools. As a result, it is important to consider what your business needs and then which tool can provide that.


Another tool you may want to consider is Gtmetrix, which offers free website speed tests. If you are looking for a website speed test free, and you want to run it from a location most convenient for you, then you may want to look at the Gtmetrix mobile version as well as the desktop. Gtmetrix is a versatile tool that can be applied across multiple platforms.

If you decide to use this tool, you will notice that it automatically records an embeddable video. Using this, the tool will then show you exactly how your page loads for each individual part of the performance test. This feature of Gtmetrix is incredibly useful because it will identify visual issues that might only appear on certain browsers or certain screen sizes. However, with the ability to rapidly test your website across multiple browsers and platforms, you will be able to  identify issues quickly and easily. In this way, you will be able to rectify them before they begin actually impacting your visitors’ experience. 

Pingdom Tools

Another useful tool for website optimization and loading speed is Pingdom. Pingdom tools have become popular because of their speed test and range: new users will quickly discover that Pingdom provides a whole website speed test, assessing everything about your website from start to finish. With a Pingdom speed test, you’ll receive a wealth of information for optimizing your website.

Typically, a development team will execute a Pingdom speed test at regular intervals, then review the data to see where their product is succeeding and where it might be struggling. Given this developer audience,  Pingdom provides more information that some users might need, so it’s worth knowing this going in, and it will be important for you to cut through some of the data that might not be relevant to your business. That way, you will be able to focus on what is most important for your website. 

Test My Site

One more tool that’s worth considering is Test My Site. Test My Site is a strong tool that gives users access to a Webpagetest feature. With this comprehensive website performance task, it is possible for you to identify specific issues on your website and to address them quickly. If you decide to use this tool, though, you may want to work with professionals who can sift through the data quickly. That way, it will be possible for you to distill important insights, act on them, and improve the overall speed and usability of your website.

Google Optimize Extension

Finally, it may be helpful to think of website optimization and loading speed as more of a journey than a destination. In other words, you probably won’t reach a specific place where you can just stop and rest on your laurels. Instead, you should always be traveling toward the next new and best thing, which your customers are definitely doing!

With the Google Optimize extension, you will have access to real-time Google analytics, which can definitely help with this. For instance, there’s a whole convenient Google Optimize tutorial that teaches users how to utilize the Google Optimize editor. When using the Google Chrome browser, you can simply search for the Google Optimize extension, download it, and add it as an extension. This way it will be there whenever you need it, providing you with access to a wide variety of real-time information that you can use to improve your website’s performance. This information includes loading speed, bounce rates, ping times, and more. Journey on!

Website Speed Test

Ultimately, it is important for savvy business owners to test the speed of their websites on a regular basis. This will make search engines rank those websites more highly, since they get results to customers faster, and a website that loads quickly will always rank above those that are slower. So, whether you use Google’s PageSpeed Insights or some other tool to conduct a Google website speed test, it is important to stay on top of this particular metric. 

Loading speed is just one part of keeping site visitors happy, of course, but it is a crucial one. A website that loads slowly is going to discourage people from staying long enough to view content or make a purchase, and it definitely dissuades them from visiting again in the future. So, in order for you to increase your conversion rate, you need to keep on top of website optimization. In addition, particularly for e-commerce websites, there is a good chance that cart abandonment rates and bounce rate will increase. 

So! Make sure this doesn’t happen to you by testing your website on a regular basis, partnering with a strong hosting provider, identifying issues related to specific platforms, and rectifying them as quickly as possible. A happy visitor is often a happy buyer!

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