The History Of Marketing In Greenfield
Greenfield was a combination of farming and settlement log-style homes built starting in 1819 along water sources in the area and the two main creeks feeding that moisture through the region. As a result, when the local economy and manufacturing began to birth in the area, it was highly tied to agriculture. Mills and grinding facilities for corn and wheat became the first downstream activities. That in turn created the next step for bulk food sales and exporting out of the area as food supply. All of these businesses developed through personal relationships, family, networking and contracts backed by personal word.
The National Road, which later became U.S. Route 40 first reached Greenfield in 1835. That east-west pathway, just a general dirt road and direction at the time, was a frequent path and beaten pattern for family wagons and livestock all being moved west, one day at a time. It was almost 20 years later before the railroad arrived, and that connection bonded Greenfield with the Pennsylvania Railroad System. The tracks and that connection stayed in place until deep into the 20th century and the 1980s.
Greenfield achieve incorporation in 1876. At that time the town had already grown considerably, reaching over 2,000 residents. And then natural gas was discovered locally. That attracted companies, workers and investment that allowed Greenfield to grow far larger over the next two decades.
Today Greenfield is home to over 11,000 residents, not growing extensively but the town is stable and easily within reach to the urban complex of Indianapolis to the west.
The first main forum or community center worth mentioned for Greenfield was the construction of its first courthouse. Interestingly, the current town courthouse sits in the same location as the original building built at the beginning of Greenfield’s formal history. The current facility also serves as the regular meeting place for the Greenfield Area Chamber of Commerce, a key business marketing group established in 1997. The Chamber today is a solid meeting point for new businesses to connect themselves to the local community as well as to build partnerships with other local companies and owners.
The next major forum was the construction of the two-story frame house for stores and local businesses. This later became the central location of the Keith J. McClarnon Government Building. And, no surprise, written communication created its own hub at the Greenfield first post office, and the entire postal operation was run by Joseph Chapman, the first postmaster.
Unfortunately, a widespread fire wiped out most of the downtown structures in 1837, and everything was reshaped on the west side of Main street. 20 years later, another fire in 1857 reshaped the downtown core again two decades later. Another main location for many years early on was the Goodings Tavern. It too became part of the McClarnon Government Building in later years, but it served as the primary personal communication point for many a business relationship in the early history of Greenfield.
Today, Greenfield formal facilities and forums for community meetings are the same as found in many other smaller towns. Everything from the town library to the courthouse to the central administration center all provide rooms and tools that can be used for connecting with the local residents and community leaders.
In 1975 the Greenfield Farmers Market was first established, and the historic agricultural community of the region found a new meeting point to come together again in Greenfield. Unlike the typical grocery store and retail presence, the Farmers’ Market restored the direct link of farmers to retail customers, which continues to make it popular and a regular go-to event even now in 2020. On any given event day the Market brings together at least 30 different vendors which makes it a great environment for local connections, personal bonding, and new friendships.
Like many early towns, the first billboards in Greenfield were literally attached to the buildings the businesses operated in. Some were on the roof while most were attached on the side of the building and visible along Greenfield’s Main Street. Then, as the National Road became paved for cars, the town started to reach out towards its borders and post local signs directing visitors and those moving through how to find various resources in town. Today, Greenfield has three main routes cutting through its territory. Interstate 70 runs from east to west, and the same for Route 40. Alternatively, route 9 runs north to south. All three provide ideal routes and pathways for multiple billboard locations and visible marketing without seeming crowded like a Las Vegas cluster. And with the Interstate traveling through the north of town, Greenfield has an extensive reach to visitors traveling extensively but moving through the area to get to destinations.
One of the earliest stations for Greenfield historically is WZPL. The station followed a Top 40 format, and it stayed been on the air from mid-1962 until 1979. Then it was bought by Heftel Broadcasting. Over the years the station has changed its name and ownership a number of times, and today it operates as WZPL.
Greenfield, Indiana is served 55 radio stations today, at least in the town or within listening proximity. There is even a high school radio station, WRGF. The education program was first created in 1999, and it is better known as Cougar Radio to the locals. The program attracts 70 students a semester, and it provides an early entry into radio communications as well mass media training for high school students.
Radio still works today for marketing. Both AM and FM frequency are available and have a solid reach into Greenfield and the surrounding area, making radio stations a great option for local marketing.
Greenfield includes a total of six schools: two high schools, two intermediate middle schools, and two elementary schools. All six institutions provide great opportunities for businesses to partner with and support via goodwill and fundraising matching or scholarship support. The Greenfield-Central Community School Corporation is a great place to start with to discuss a coordinated approach or a specific school support option as well.
The Daily Reporter today is one of the main media resources in Greenfield. Covering the entire Hancock County, The Daily Reporter provides one of the primary sources of print communication, basic ads, public notices and records, and basic news for the community. The paper runs in both digital and print format, crossing generations as a result, and providing a great vehicle for multi-generational marketing.
A number of small business and company interests have regular events occurring all year round in Greenfield. These events are informal and provide attendees multiple opportunities to build new relationships as well as reinforce existing ones. Whether they are Meetups, Eventbrite events, or locally organized community getogethers, Greenfield’s business collective puts an emphasis on building relationships prone for marketing to and enhancing.
Is Your Company Greenfield SEO Ready?
When it comes to Greenfield SEO, your business needs to have a profile and presence online. It’s not enough to just have a website. Your business has to engage in interactive marketing on a regular basis to generate, maintain, and grow a customer base that supports your revenue stream on a long-term basis. It’s a bit like farming in that respect; your digital marketing Greenfield world has to be tilled, fertilized, maintained, watered and supported. And when that’s done consistently, your farm delivers with crop after crop. Marketing in Greenfield is both about being personal as well as providing solutions online, and one of the fastest connections to your customers locally involved high quality SEO services in Greenfield online. DemandWell can get you there providing a professional SEO level of support online. Their search engine optimization work has been repeatedly rated one of the top SEO services available in Indiana. So give your internet marketing a kickstart with the right team, DemandWell.
Why Your Greenfield SEO Company Needs Professional Support
Starting a Greenfield SEO company instead of just a traditional, non-online business is a big leap, but it’s not a challenging one. By making the switch, your marketing goes exponential and has the potential to make your business population of leads and accounts grow just as fast too. Granted, you’ll need to scale up to meet the attention and new pull, but these are good problems to have. Creative companies Greenfield owners frequently look for opportunities, and those who are regularly successful have realized the need to move online to cover local search, quick solution provision for customers, and being able to proactively reach out to new ones. DemandWell understands this nature of entrepreneurship and partners with such business owners on a frequent basis. Take advantage of our experience and real-time case wisdom, which makes DemandWell one of the best SEO providers. We can help you help yourself succeed.
The Value of a Greenfield SEO Agency
Lead generation via online marketing is a constant need for a business that wants to stay successful, and to stay on top of it smart companies partner with a Greenfield SEO expert. For years many companies in Greenfield relied on word of mouth, relationships, and advertising to reach new customers. However, the online digital world and website marketing have changed the rules of the game tremendously. In some cases, companies in Greenfield now have far more reach. In other cases, they can easily get lost in the forest of digital postings and listings. DemandWell makes the complexities of the online world simple again as a top-performing Greenfield SEO firm. Even better, the advantages are put in your hands for you to realize the benefits as your business grows and connects digitally. Stop struggling on your own trying to figure out how to hone an Internet presence that works for your operations. If you’ve realized the need for a digital presence and are looking for an SEO company in Greenfield, then partner with DemandWell to transform your energy into productivity and online success going forward.