Turn Organic Search Into a Source of Repeatable Revenue

Attract more high-intent web traffic that converts into leads.

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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How To Get More Organic Keywords

In today’s business environment, you need a good website in order to be noticed online – and you need to be noticed online if you want to compete with the millions of other businesses already doing so! Luckily, this is the purpose of search engine optimization, or SEO. SEO is all about using keywords in ways that will help you generate more organic traffic for search terms that will in turn boost your conversion rate and increase sales.

For those who might be wondering, “what is an organic keyword,” this is a common word or phrase that people enter into search engines when looking for something they need. Organic keywords should be used in your content and on your website so that search engines will match these against what users are searching for. When done properly, then, an effective SEO campaign should help you target the right audience. That way, you will generate quality traffic for your website, helping you boost your conversion rate. Ultimately, this comes down to finding the right keywords to match the terms that people are most commonly searching for in your industry.

A strong SEO campaign will consist of many interconnected pieces, all of which should work together. With the right keyword research and strong SEO tools, you will be able to generate quality content that is relevant to certain terms, and so will boost your rankings, driving more prospective customers to your site.

Google Keyword Planner

Luckily, given how important SEO keywords are, there are many kinds of tools available to help any savvy business leader improve their SEO efforts. One of the most popular of these tools is Google Keyword Planner, which can be used to provide you with information on how competitive certain keywords are, how much search volume they enjoy, and which ones are most relevant to your industry.

When it comes to SEO for Google, this is particularly important because Google is still the primary driver of internet traffic. Therefore, savvy businesses will know that they need to take advantage of this popular search engine and use it to identify your target market. One of the best ways to analyze traffic on Google is by using Google Keyword Planner. The primary function of this tool is to provide you with the keywords that Google users search for most often. In this way, you can leverage Google’s popularity and reach to your own advantage.


Another keyword tool to keep in mind is Ubersuggest, which works as a keyword generator. To use this tool, including the Ubersuggest Chrome extension, you can simply enter a keyword that you are currently targeting as a part of your digital marketing campaign. From this, the tool will provide you with multiple other keywords that might be similar or related, and thus, relevant to your ongoing SEO efforts and digital marketing campaign.

Ubersuggest is amazingly helpful because it can provide you with certain keywords that you may not have even considered before this. This tool can also suggest less competitive alternatives to common keywords, helping you rank higher more quickly.

In these ways, you may be able to improve your ranking for certain keywords better than you would have been able to without such tools. All of this is important in order to ensure that you’re making inroads with your digital marketing campaign, positioning your company as an authority in the industry and a trusted provider of products and services.


After looking at options such as Ubersuggest and Google Keyword planner, it is also important to consider other parts of the question, “what is SEO?” Various tools like this are important for search engine optimization, commonly shortened to SEO. The term “SEO” describes efforts and practices used to help you generate more organic, unpaid traffic for your website.

As we’ve seen already, there are multiple components involved when it comes to improving your website’s SEO performance. Even though keyword research is important, this is only one component of a successful SEO campaign. For example, you may want to take a look at the performance of individual links, since good backlinks will be an important part of a high-ranking website.

In addition, you also want to think about images and videos. These kinds of visual and audiovisual elements add appeal to your website, but can also boost its ranking when tagged and captioned properly. Don’t forget about them just because they might not have visible text at first!

Finally, try to keep up with what your competitors are doing as well. If you notice that there is one competitor who always appears to be ranking ahead of you, it might be worth investigating what they are doing well and trying to emulate that strategy.

Organic Traffic

One of the terms you will probably come across when trying to strengthen your SEO campaign is “organic traffic.” This term describes people who visit your website as a result of clicking on the link to your website from their own search results, rather than from a paid advertisement. If you want to focus on the performance of your website, then you need to understand where your visitors are coming from – are they being directed to you through paid or organic means? This, of course, involves understanding the difference between organic vs paid traffic.

If you are wondering how to increase organic traffic, luckily the answer is fairly simple: you need to improve your use of keywords, so that your website will rank higher among the search results for those keywords. If you run a strong SEO campaign, then you should notice that your organic traffic is increasing because your website ranking is increasing too. Focus on organic traffic, as this is one of the most important parameters of a successful SEO campaign that drives sustainable growth.

Organic Keywords Vs Paid Keywords

The difference between organic vs paid traffic is similar in some ways to the difference between organic keywords vs paid keywords. When someone conducts an organic search, they will be looking at the results that the search engine provides. If they click on your website because it ranks as one of the first few results near the top of the list, then this qualifies as traffic coming from organic keywords or an organic search. On the other hand, if you are also running a pay per click (PPC) campaign, and someone clicks on an ad on social media, another website, or the search engine itself, this qualifies as paid traffic coming from a paid keyword.

Ultimately, though, organic and paid search work together. You should be making sure that your business takes advantage of both tools in order to ensure that you are achieving maximum ROI from your digital marketing presence.

Organic Keywords Google Analytics

Google Analytics is an important means of tracking organic keywords and organic traffic. Organic traffic through Google Analytics is important because it will provide you with information regarding where your visitors are coming from. Plus, if you’re still wondering, “why is organic traffic important,” recall that the amount of organic traffic you receive is a direct reflection of your SEO campaign. Therefore, it’s critical to be taking a look at the Google Analytics keyword report on a regular basis. By reviewing the top keywords Google analytics in this way, you’ll be provided with a far-reaching report on the different types of traffic you’re receiving – both from paid ads and from search engines.

On the other hand, some tools can’t provide information on user demographics, which is often an important subset of traffic data. However, there are a select few tools, such as Google Search Console, that can provide you with information about rankings and impressions of your website on search engines. In this way, you can review the individual performance of your website.

Keyword Tool

If you’re looking to improve your ranking for certain keywords, then you need to consider the different tool options available as well. By using a keyword tool, you will be able to do things such as target the right keywords for your industry, track search volumes, and monitor your competition. Plus, if you’re looking to find the highest-performing organic keywords, then you need to use the best keyword research tool.

These tools are designed specifically to pull common terms that search engine users might type up when they are looking for a specific product or service. Similarly, you may be able to take a look at the average monthly search volumes or the number of times a certain term is searched within a given time. Using a tool like this, you can figure out which keywords are most likely to help your website get ranked more highly. For example, you may want to use Google Planner and develop a balance between targeting common keywords, which may have more competition, and then targeting more specific keywords that may not be searched as often but for which you can rank higher because you’ll have less competition for them.


Another tool you may want to consider is SEMRush. SEMRush is a comprehensive SEO tool that will provide you with a wealth of information regarding keywords, links, and more. Using SEMRush, you can track the individual performance of your website, seeing where your ranking (or competitors’) falls, how often keywords are searched, and what you can do to improve your ranking.

Even though there is a free version of SEMRush, though, it is relatively limited. Likewise, when you are looking at SEMrush pricing options, you may find that this tool is a bit more expensive than a popular SEMRush alternative, such as SEMRush vs Ahrefs. Because of this, if you’re trying to decide whether this tool is right for you, you may want to take a look at all the features available with the premium plans. If you could find a use for at least most of the features of these various tools, then SEMRush might be the right fit for you.

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