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How To Write A Content Brief

One of the most challenging tasks of creating content for your business is knowing what each piece of content should look like. This is why outlining or creating a content brief for each piece is an essential part of any successful content creation process. In B2B content writing, there is a constant need for new, informative, and relevant content to draw in and inform your target audience of how they can solve their problems and benefit from your product or service. A content brief can help you or whoever you have assigned to do the actual writing of your content stay on task and create effective content for your business.


Now, you may be wondering how you can write a concise and effective content brief for your SEO pieces. Before you start looking online for “how to write a content brief” guides and formulas, you may want to check out a platform or software that does that formatting and heavy lifting for you. While it may be alright to outline some of the pieces you need to write yourself, over time — especially as your business continues to evolve and grow — keeping up with all of the SEO pieces you will need to create can get both tedious and time-consuming. Additionally, the time spent outlining your content pieces manually could be better used with writing out the actual content or coming up with new ideas for what content your business needs to make.


So, what can you do to streamline your content workflow and speed up content creation without sacrificing quality? Luckily, there are a number of solutions on the market today that can help improve your content marketing. One of the most challenging parts of finding content workflow software for your business is finding the right one. With so many options available, it can be hard to determine which option is the best for your business. This said, there are some things that you can do to narrow down your options. For example, as a B2B business, you will want to opt for a solution that is made specifically for B2B businesses, like Demandwell. This is because it will be able to offer more specific recommendations and insights that are tailored to your particular business. Similarly, you’ll want to opt for software that includes key features — such as keyword intelligence, keyword targeting, brief building, and content analysis. A platform like Demandwell includes all of these features so that you can scale your content production efficiently and ensure that your content is ranking in search results.

Content Brief Generator

As mentioned above, a content workflow or production software is only as effective as the tools and features that it offers. One of the most important tools for B2B businesses when it comes to content production is a content brief generator. You could come up with your own template for every section of your content pieces and manually edit and input keywords, instructions, and more. On the other hand, you could instead opt for a content brief software or tool that does all of that formatting and outlining for you. This way, you can spend more time ensuring that the content you are producing is exactly what you need it to be without having to spend extra time doing manual research and tasks like creating an outline. 


One example of an SEO content brief template tool is Demandwell’s Brief Builder. This tool started off focusing on content strategy and automated keyword research and is not today a fully automated outline generator. This outline generator allows you to create a complete SEO content brief with just a single click (and the ability to manually edit any keywords, section instructions, and more). By automating keyword research, keyword organization, and writing instructions, the outline generator allows you to speed up the most time-consuming parts of creating content for your business. 


The outline generator utilizes machine learning in conjunction with human inputs to automatically group keywords and creates dynamic instruction templates for your pieces as well. This helps ensure that your content goes in the direction you want it to and helps keep any writers informed of the best places to get information about your products and services that can help them best highlight how you can help your target audience.

Content Brief Template PDF

If you are wondering how to create a content brief that is effective for your business, you may want to consider looking at some examples online. You can find these by searching for topic brief templates, content brief template PDFs, or content outlines. These examples can be a great place to start if you have no idea where to begin when creating your content templates, but they can also be a good place to get inspiration if you are looking to improve your content outlines. Maybe you even have a content creation software or platform, like Demandwell, that is helping you automate your outlining process. In this case, you may not need assistance with the keyword research or organization parts of your outline generation, but maybe you could use help with creating effective instruction templates for your writers. 


Looking at examples of other companies’ content templates can be a good way to see how they offer instructions and information to their writers that you can use to improve your own writing instructions. For example, you may notice that other companies use different structures for their content production processes than you do — such as agile content development. These examples can help you understand how another approach may be able to inform your own and allow you to create the right type of content briefs for your business. Keep in mind that what is most effective for your business may not be the most effective for another business. 


There are many tools, platforms, and software options available on the market today that can help you improve your content production process. For example, Demandwell offers outline generation tools such as automated keyword research and dynamic instruction templates. Another benefit of Demandwell’s platform is that it is made for business-to-business companies. This means that it can offer more tailored insights for your business and help ensure that you are ranking well in search results for your target audience.

Content Brief Example

When you are looking to improve and streamline your digital content management system and ensure that your content production process is running smoothly, one of the best things to do is to improve your content brief. This content brief is essential because it is what writers have to go off of to create the content for your website. By now, you may be wondering how to create content briefs that get the job done quickly and efficiently. Luckily, there is an easy formula that you can use to create a well-thought-out content brief that your writers can use to make the exact content you are looking for.


This content brief example template consists of three simple parts. Part one is to target a keyword. Each piece of content you are creating should center around one single keyword. This keyword is your target keyword. Only once you have found your target keyword can you move on to the rest of your outlining. A platform like Demandwell can help you to select this target keyword through in-depth keyword research. 


Once you have chosen the target keyword, you can move on to step two: the outline. This is where you select other co-occupant keywords to give your target keyword the context it needs. Typically, in a 1,000- or 1,500-word piece, you’ll want to use between 10 and 20 keywords. These keywords will be grouped together into sections that make sense and included in your outline so that your writer can easily incorporate them into your piece. The final step is adding instructions to your outline. This is where you can add any pieces of information you’d like your writer to include — such as references to your products, services, or opinions.

SEO Content Tool

While you may be able to get away with creating content outlines manually as a smaller business, as you grow, it becomes increasingly more challenging and time-consuming to do this. This is where an SEO content tool like Demandwell can come in handy. Demandwell can help you create SEO-optimized content outlines in just minutes by using smart content production automation — such as keyword research and brief building. Having a reliable and easily-customizable SEO content template is an extremely effective way to simplify and speed up your content creation process. 


When you can quickly and reliably create a sound SEO content brief, you are able to publish more content that helps to boost your ranking in search engines. Today, appealing to search engines is crucial because many people only look at the first page of search results when looking for an answer to their problem. If your content is not ranking high enough, your target audience will not see it. Because of this, a good content production strategy is essential to any business today. Luckily, with platforms like Demandwell, you do not have to come up with this strategy on your own. Demandwell can help you draft quality SEO content that will rank well in search engines and be informative for your audience. Additionally, the platform can help you create and stick to a content strategy that will be the most effective for your business so that you can more of your time focusing on other parts of your business.

If you’re committed to SEO success through content production, the Content Production Suite makes it possible for anyone to drive impact with SEO. Let’s talk.

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