Keyword Marketing Strategy Coaching & Software

Attract more high-intent web traffic that converts into leads.

Request a Demo

The Proof is in the PACE

PACE: The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process below, you will shift from chaos to confidence in your marketing efforts.

Our Solution


Demandwell uncovers what’s driving traffic now, what’s not, and builds a plan to get your content on page one.


Demand Pages exponentially increase discoverability and traffic for keywords that indicate intent to buy.


Demandwell uncovers the most effective conversion pathways and leans into them – ensuring that web visitors take action.


Our platform reviews plan performance, then makes adjustments and suggestions on what to do next.

Learn How PACE Could Work For You

Let’s Grow

Our Mission is Simple

We Help Others Grow

From the beginning, our goal has been to help others grow. We didn’t get here without help, and we’re here to help you. We know that you’ll always have another summit to climb, we’re in this for the long haul.

Let’s Grow

More Deals “Closed-Won”

Traffic alone isn’t enough, so we don’t stop there. We help you execute through the funnel, from improving discoverability and organic traffic all the way to your sales team marking the deal “closed-won.”

More Web Traffic

Growth begins with having more people visit your site each month. Let’s create a content plan that will grow the type of users you want to attract.

More Conversions

Increasing conversion rate at a single point in the funnel creates a tidal wave at the bottom. Let’s A/B test our way to sourcing high-quality prospects.

More Revenue

Driving high-intent visitors to your site, and optimizing conversion rate of that traffic leads to better prospects for sales, and more deals marked closed-won.

Let’s Grow

Keyword Marketing Strategy 

Starting and running a profitable business in today’s busy marketplace often depends on having a strong digital marketing strategy, and paying close attention to that strategy so that it stays this way! One of the main things this comes down to is thinking strategically about the keywords you’re using. Your keywords define the types of content you produce and whether prospective customers looking for products and services in your industry will see that content among their top search results. Because of this, you need to choose your keywords carefully. This is where having a strong keyword marketing strategy can be helpful.

When conducting your keyword research, you need to think carefully about keywords meaning. If someone is using a specific term while using a search engine, what are they looking for? What is the intent behind what they are doing? This is why it is helpful to use the right keywords example. You have to choose high-performing keywords that will actually drive organic traffic and eventual conversions to your website. If you choose the correct terms, then you can significantly improve your company’s chances of success.  

There are numerous situations in which keywords are important. Comment examples include social media, organic SEO, and paid advertising campaigns. The idea behind keywords is that they represent the questions people have and the problems for which they need solutions. So, in many ways, your keyword research represents the foundation of your overall marketing strategy. For instance, what problems does your target market have? How can you offer a solution for those particular problems?

For example, there could be specific keywords that you’ll want to aim for if you work in B2B SaaS, such as “Best B2B SaaS Company.” If someone is looking for this specific term, then they are probably looking for the right SaaS company to work with their business. Here, if you think about the intent behind this term customers are using, then you will have an easier time figuring out exactly what these prospects are looking for. So consider keywords carefully as you put together your marketing campaign – they will form an incredibly important part of your overall strategy.

Keyword Strategy Psychology

If you are wondering how to find keywords, then you also need to be thinking about your keyword strategy psychology. There are plenty of types of keywords out there, and there is always a reason why customers choose to use particular ones. With keywords everywhere, it may also be helpful to take a closer look at Google keywords so you can find the right terms.

Remember that user intent is key in psychology. For keywords in particular, consider: what is someone looking for? Why are they phrasing their search in  that way? Is there a specific problem they are having, or that you are trying to help them with? With questions like this, you need to make sure that you cover the entirety of the marketing funnel. Likewise, use search terms to drive your content and make sure you have content for prospects at every stage of the buyer journey.

For example, you need to make sure your website shows up whenever someone has an intent to purchase something. If they are searching for SEO software, and you produce this type of software, then you need to make sure you show up in the results they see. However, even if someone is simply searching for general information and isn’t ready to purchase yet, you still want your website to appear. In this way, you show prospects that you are helping them even before they are interested in purchasing something. 

Here, different types of keywords will indicate different levels of intent and of awareness when it comes to purchasing something. Use this information to help you drive the type of content you create and where on your website or social media you make that content available.

How To Choose Keywords for SEO

If you are wondering how to choose keywords for SEO, it’s worth noting that there’s a lot to think about during the keyword research process. You may even be wondering how to do keyword research for free. However, if you are wondering how to begin your keyword research process, then you also need to think about your marketing goals. 

Start with keyword research that will help you meet the specific goals outlined in your marketing plan. This will help you figure out how to do keyword research for blog posts. Even here, there’s still a lot that goes into keyword research for blog posts, including the reader’s intent. Someone who is performing a general search may just be looking for more information, while someone doing a specific search is probably looking for something to buy. Because of this difference, you need to think about search intent when targeting certain words and phrases.

Then, you also have to analyze the level of competition you’ll be facing for your chosen keywords. You have to find your sweet spot! Keywords with high search volumes will often be difficult to rank for, but on the other hand, something that is not searched very often won’t usually help you much even if you are at the top of the list of results for it. If you strike a balance between the two, though, then you will be more likely to achieve success in your digital marketing campaign. From here, be sure to map each individual keyword to a page on your website. Also, make sure that each page has been optimized for its particular term.

How To Create a Keyword Strategy

If you are wondering how to create a keyword strategy, then it may be helpful to refer to a keyword strategy template. For example, you can use Google Keyword Planner to go through keyword research step by step. A few of these steps to follow include:

  • Start by building your marketing funnel. What are a few stages you need to include and plan for?
  • Then, move to your buyer’s intent. How are you going to separate potential prospects in your marketing funnel? What content and incentives will you create for each one?
  • Next, consider your buyer persona. How might different buyer personas respond differently to the types of content you are producing? Will different personas require different kinds of content, or content in different places?
  • Finally, you also have to think about the different products and services you offer. How might your offerings appeal to specific prospects? How can you communicate this value to these prospects?

You also need to make sure that you have keywords strategically spread across all areas, which also means having pages that will rank well for all of these terms. So, if you think about the answers to the questions above, then you’ll be able to construct an entire matrix that will map out a strong keyword strategy.

How To Do Keyword Research

You might also be wondering how to do keyword research. If you want to get the most out of your research, you have to use the right SEO keywords tool. As you begin looking for the best keyword research tool, you may start by looking for a keyword research tool free. However, even though this keyword tool can be helpful, eventually you will need to invest in your digital marketing strategy if you would like to get the most out of it. 

There are plenty of available keyword tools that can be very effective. For example, you may want to consider options such as:

  • SEMrush: This is one of the most comprehensive digital marketing tools available today. It also has a strong keyword generator that can help you find the right terms to meet your needs.
  • Ahrefs: This keyword explorer is exceptional at helping you dig deep, find related keywords, and construct a comprehensive digital marketing strategy.
  • Google Keyword Planner: This tool comes with a keyword finder that can help you rank better on Google, the largest search engine in use today.

If you think carefully about the keyword tool you use, then you should be able to get the most out of your digital marketing campaign. Remember, too, that you do not have to go through this strategizing process alone. If you are trying to find the right tool, then experienced professionals can offer you the expertise to make the right choice for your business.

SEO Keywords

If you are looking at an SEO keywords list or an SEO keywords generator, then you may be wondering about the significance of SEO keywords. Keep in mind that SEO keywords are important because they let search engines know what your website is about, which  makes it easier for the search engine to actually index your website and decide whether their own users will find it relevant. 

Here, it may be helpful to take a closer look at an SEO keyword example that could be useful to you. A few examples of SEO keywords include:

  • SEO company near me
  • Best SEO agency
  • How to do better SEO
  • What does SEO mean?
  • Why is SEO important?

These are examples of great SEO keywords for a company that specializes in SEO services. By using these kinds of terms, that company can make sure that their website shows up when someone is looking for help with an SEO campaign. 

You also need to think about the keywords that are relevant to your industry and particular company. Your list of relevant SEO keywords should then drive your blogging and content strategy

If you have questions or concerns about your SEO strategy, then it’s well worth reaching out to seasoned SEO professionals who can help you. By going this route, you know you are targeting the right terms for your specific digital marketing campaign.

Keyword Research Tips

Ultimately, if you are wondering how to do keyword research that will help you generate qualified leads, then it may be helpful to take a closer look at a few tips for searching and using strong keywords. A few keyword research tips include:

  • Use your digital marketing funnel to drive intent, based on the terms people are using. This will help you figure out the best terms to target as a part of your digital marketing campaign.
  • Refer to your buyer personas to make sure you cover everyone who could benefit from purchasing your products and services.
  • Consider grouping certain keywords together for different services, features, or products you offer.
  • Review the keywords your competitors are targeting. Why are they targeting those terms? Is this helping them outperform your company? Can you take advantage of the same strategies? 
  • Take a look at the most common questions people are asking about your industry or the kinds of products and services you provide. For example, you might take a look at the section on Google titled “people also ask.”

If you utilize these helpful tips, you should be able to get the most out of your keyword research, which in turn will also help you get the most out of your digital marketing campaign. Use the right tools to maximize your results, and don’t hesitate to reach out to SEO or digital marketing professionals as well.

Your Journey to Successful SEO Starts Here

Let’s Grow