SEO Campaigns: Better SEO Management

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Keyword Rank Tracker Tool

As a SaaS marketer, you have probably already discovered that SEO is more complicated than building a great website and publishing excellent content. You know that good SEO has the ability to drive greater demand, generate more leads, and ultimately create additional revenue. However, you may not know everything about the specific tactics and tools you need to succeed. Unfortunately, many B2B SaaS SEO solutions are too expensive and complex for most modern marketing teams to be able to use successfully. 

There is one tool that is arguably one of the most important when it comes to SEO. We’re talking about a keyword rank tracker tool. Keywords can be a single word or a collection of words that make a phrase that’s often called a “long-tail keyword.” These words tell Google what information is on your site and are used by the search engine to rank your site in its results. Basically, it searches for these keywords and then checks their popularity in people’s searches on the engine. The ranking of those keywords is one of the major elements Google uses in its ranking algorithm. The goal of ranking higher is to get on page one and make it easier for your potential customers to find you. Several studies have shown that 75% of users will never go past page one of the Google search results. This drop-off continues as you go page by page. That’s why it matters so much to get as close to page one as possible for as many keywords as possible. 

Not everyone knows that organic search represents a nearly endless supply of fresh demand. The problem is that not many companies are able to efficiently and effectively access that supply. An online ranking tool can be one way to get started. A Google rank tracker identifies the specific performance of specific keywords. An online ranking tool like this can help you figure out which keywords to put in your site’s content. A rank tracker online platform can also help you plan your next steps as you proceed with your SEO goals. Demandwell’s SaaS suite features a keyword rank checker in addition to several other features that can help you take your SEO to the next level. 

Google Keyword Rank Checker

The name of a free Google rank checker from the search engine’s company itself is Google Search Console. By connecting your Google Search Console account with your Google Analytics account, you can type in certain keywords and see the performance data for those keywords. This can help you identify the best keywords for your site. This is a simple explanation of how to find keywords in Google Search Console.  However, this free Google ranking checker is somewhat limited in its functionality. Although it is a useful tool for finding high-ranking keywords, that is all it can do. A better option for a keyword ranking tracker would be a tool that is part of a comprehensive suite of software and services designed to help you boost your SEO strategy. Unlike the Google Search Console, Demandwell lets you do specific keyword research and much more. In fact, you can use our solution to build what we call SEO campaigns. This feature refers to a shift in thinking about SEO. Most of the time, optimization is tied to a rather hazy theory that describes algorithms and often comes down to disparate checklists for various SEO concepts and tasks. This is a disorganized and often inefficient approach that is not at all comparable with the order and strategy we see in other marketing areas. For example, ad campaigns are built with specific goals in mind that are demonstrable during reviews. We can all easily see how much has been spent on the campaign, how the campaign’s going, and what our ROI currently is. Demandwell’s SEO campaign feature lets you run your SEO like you run your ads. We bring structure and data into the SEO space and help you generate real results that translate into more leads for your sales team and more revenue for your business. 

Keyword Ranking In SEO

Although other factors such as navigability and content quality matter to Google in terms of ranking, there is probably no single more important element than keyword ranking. It’s important to remember also that a keyword’s ranking is not static. Nothing in SEO is set-and-forget. You need to be managing your strategy in real-time and making the changes you need to make to keep everything on track. That’s why an SEO ranking checker can be so helpful. You need a way to verify that the keywords you are using are performing well. You also need to know about what new keywords you should use and what old keywords you can get rid of due to performance declines. 

That’s the kind of information you get from a keyword checker like Google Search Console, or the Keyword Intelligence feature from Demandwell. Keyword ranking in SEO is a crucial concept that you must understand if you want to make sure your site appears on page one of people’s searches. By using a website ranking checker, you can get a better idea of what you’re target market is searching for and can then create custom content to answer their exact questions. A keyword tool like this keeps you from wasting your time writing content that Google may not like and that people may not be searching for. A rank tracker makes your life easier by showing you the best keywords to use in your next piece of content. Demandwell’s SEO Campaign solution helps you track keyword performance to help guide your overall strategy. We also provide impactful SEO insights that enable you to make data-driven decisions instead of educated guesses when it comes to changes in your SEO strategy. Our platform makes SEO simple and streamlined by giving you expert-backed guidance so that you can build a great SEO plan for your new campaign. 

Keyword Tracking Tool

There are many benefits to using a keyword tracking tool. As we have already discussed, keywords are the central element in your SEO strategy. Rank tracking tools can also be well-combined with a complete platform to help you achieve all of your SEO goals. Demandwell includes a recommendation feature that gives you automatic recommendations for more than just keywords. Not only will Demandwell help you with SEO keyword tracking, but our software will also give you recommendations for site structure and to-do lists for other SEO tasks. SEO keyword tracking is a key element of an overall strategy, but you also need a plan to get your keywords into content. 

Demandwell includes an outline generator that allows you to automatically create outlines with all the keywords you want to rank for. This combination of keyword tracking tools and content management tools makes it even easier to execute your SEO strategy. Plus, Demandwell even gives you the opportunity to opt-in for our SEO writing service to turn those outlines into blog posts that you can use right on your website. Our SaaS solution gives you maximum options giving you 100% control over your strategy and allowing you to decide how much of the strategy you want to handle yourself. Demandwell even features a position tracking too. Position tracking is a feature where you can track a website’s keyword rankings in real-time. 

How To Check Keyword Ranking In Google Analytics

We have already discussed how to check keyword ranking in Google Analytics, but let’s go into more detail about it. Once you’ve connected your Google Search Console and Google Analytics accounts, you will be able to access the Google Analytics keywords report that will give you details on keyword performance. This report informs you how high the keywords rank and actually gives you an estimate as to how many searches include that keyword at any given time. You can use the Google Analytics top keywords in your content to help your site rank better. If you’re wondering how to add keywords to Google Analytics, it’s actually quite simple. Once you are logged into your account, you can then simply select a campaign and then click the “add” button to start typing in your new keyword. 

You can also access the SEO dashboard Google Analytics. This dashboard gives you a great summary of a variety of SEO details and facts. You can definitely use the SEO dashboard to gain additional insights into your current SEO performance. In the end, these free tools can be helpful, but they are not comprehensive enough to be able to truly support your SEO campaign. You need specific control for your industry and goals. Demandwell is a SaaS solution designed specifically for SaaS companies to enhance their B2B marketing. With Demandwell, you can build entire SEO Campaigns around specific business priorities and organic search goals. Our platform has delivered results time and time again to enhance SaaS marketing and generate real profits. No matter what your SEO goals are, Demandwell gives you the tools and service you need to achieve them. 

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