SEO Campaigns: Better SEO Management

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Keyword Rank Tracker

An integral part of any SEO strategy is the avid use of relevant keywords. Keyword ranking in SEO can help in boosting your content above other millions of web pages. Marketing teams spent an ample amount of time researching what are the best keywords for their brand and products, but what is the point of all that effort if, at the end of the day, using all those keywords does nothing to increase one’s ranking in the search engine? SEO is a results-driven enterprise, thus it is important to not only engage with keyword research at the beginning of the marketing campaign but to monitor keyword rankings after you’ve hit the “publish” button for your content. Unfortunately, using keywords does not guarantee high-ranking SEO, that is where a Too many businesses fall into the trap of thinking that using the appropriate keywords in their content is enough and that the high ranking in SEO will magically fall into their lap, but there is more to SEO strategy than that.

To achieve that goal, you will need to use a keyword rank tracker. But, what is a keyword rank tracker? A keyword rank tracker is a tool in which one can track the position of a particular website within a search engine from a specific set of keywords or phrases. Using a Google rank tracker can provide critical information on how you incorporate keywords and if your current method of keywords about SEO is yielding the results you desire. Some words and phrases may appear easy to rank. Keywords need to be monitored, though, both in what keywords you are doing and how those keywords manifest themselves in your content.

To satisfy this need, Demandwell has created a keyword ranking tool known as SEO Campaigns to assist their clients in making the most out of their selected keywords.

Rank Tracking Tools

As mentioned above, Demandwell’s SEO campaigns can help you in tracking your rankings along with other SEO performance markers. SEO Campaigns leave nothing to chance, they analyze every detail of a client’s SEO strategy, from ideation to evaluation.

One of the reasons marketing teams fall short with organic rankings is because organic search strategy and SEO have not yet evolved into the typical campaign framework that most marketing teams are accustomed to. Different tools and strategies are needed here. As they say, the definition of insanity is to keep doing the same thing and expect different results. So instead of continuing to implement a strategy that is known to fail, why not use different tools?

Demandwell’s SEO Campaigns use rank tracking tools to deliver the best results to their clients. Rather than simply use a keyword checker to glean a basic set of keywords, SEO Campaigns creates a specific campaign that focuses on a specialized customer facade and chooses high-ranking keywords that will best attract that certain type of buyer.

With the help of SEO campaigns, clients can simplify and streamline their SEO strategies so that function more like ad campaigns. Once a campaign is created, the client will then create content that is built around top-ranking keywords on Google, usually with one keyword at the heart of each piece of content. This is done via Demandwell’s Keyword intelligence and Brief Building technology. Then, after the content has been published, Demandwell uses its platform to track SEO performance and see how the content’s ranking changes over time. SEO Campaigns can drill down into the nitty-gritty details to ascertain the performance of each keyword and content asset.

This full-circle approach allows Demandwell’s clients to get the most out of their keywords and to ensure that time and resources are not squandered unnecessarily in SEO schemes that do not succeed.

Google Keyword Rank Checker

One way to exchange keyword use is to check keyword ranking in Google Analytics. There is a free Google website ranking checker, as well as a free Google keyword rank checker. By syncing your Google Seach Console account with your Google Analytics account, you can track keywords in the search engine with Google Analytics. These are free resources that can provide a wonderful advantage to your content. By using the free Google ranking checker, you are already in a position to begin analyzing the performance of your keywords and other SEO performance indicators.

How to check keyword ranking in Google Analytics is fairly straightforward. First, you go to your Google Analytics account, then click “Acquisition,” then “Search Console,” and finally “Queries.” That will give you a breakdown of the keywords that your content is ranking for. Such a simple keyword checker can open the door to gaining valuable insight into your overall SEO strategy.

It is always a good idea to strive for your content to be the highest-ranking it can be. However, one must also consider not just ranking, but traffic and engagement as well. Google Analytics can help with this type of analysis as well.

Website Ranking Checker

Using a website ranking checker can go a long way in terms of collecting important data about your SEO strategy. You may be using the best type of keywords for your brand and products, but are unable to reach the top five pages on Google. The Google rank checker can give you quick insights into the overall health of your SEO so you can determine how to move forward in continuing or changing your SEO plan.

The SEO ranking checker with Demandwell’s SEO campaigns is specially equipped to help websites whose primary business is B2B and SaaS software. Demandwell’s rank tracker is the only platform built specifically with B2B and SaaS marketers in mind. In doing so, SEO campaigns can better align organic search strategies with curated marketing campaigns. It condenses insights and information so that it is easily reportable to the whole team and optimized the entire SEO workflow. With SEO Campaigns, there is no need to leave your website and/or keyword rankings to chance. It has a specific toolkit that allows for greater control of SEO marketing strategies. That can only help in increasing your visibility and discoverability.

Keyword Ranking

Keyword ranking is one of the most important ways to gauge the effectiveness of your website’s SEO and your SEO strategy at large. You can use the keyword ranking dashboard on Google Analytics to capture quick, at-a-glance details about how your keywords are performing on Google’s search engine. To refine your keyword ranking evaluation, you should use the best keyword ranking tools available such as Demandwell’s SEO Campaigns.

This keyword rank checker can yield holistic keyword performance insights. It can connect keyword strategy with marketing campaign strategy. It can show all the work that has been put into ranking each keyword, not to mention reporting SEO progress, and using a program known as the Lifecycle Stage that can discover the next best step to increase traffic and webpage engagement. It also gathers data on which pages are ranking high, which pages are getting the clicks and which pages spark the most conversations. Having all of this data puts a company in the best possible position to optimize its content. There is no reason for all the time and effort in content creation to go to waste. Demandwell can make sure that you’re getting the most out of it.

Google Page Rank Checker

Using a page rank checker is a necessary step in assessing how well your website is doing in Google’s Pagerank Algorithm. The goal of SEO is to get your website and other content to be as highly ranked in this algorithm as they can be.

To that end, there are three critical aspects of SEO that are needed to improve keyword ranking. Google page rank checker uses these elements to give a score in regards to SEO, and these elements are measured and tracked in Demandwell’s SEO Health Scorecard. This gives a concise breakdown of these important variables.

Infrastructure

This is the traditional way of analyzing the structure of a website and its SEO. Does the digital architecture of the website lend itself to a navigatable index? Is the website easy to traverse? Can it be easily organized and categorized by both visitors and search engine crawlers alike?

Content

This indicates the elements on the page that are generally reviewed during an SEO audit. The content involved here is the content that visitors are reading as well as the other elements that reveal themselves via the search engine.

Endorsements

This refers to how a website connects to its internal pages and external pages. This helps for visible domain authority. These types of connections are analyzed by a backlink audit.


These three factors work together to determine a web page’s rank. By incorporating all of them into the SEO Health Scorecard, Demandwell has devised a way to break down these elements and review their scores separately. That way you have a sense of what is a website’s strengths and how it is possible to improve its SEO. No longer are you left in the dark worrying that if you change one piece of the strategy. The SEO Health Scorecard allows users to change their SEO strategy and have it evolve with eyes wide open.

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