Keyword Research Software for SaaS Marketers

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While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

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Keyword Research Software

The internet abounds with countless websites, blogs, and other rich media. With all this content available, how do you ensure that when people are searching for an answer to something they find their way to your company’s site?

When people search for answers on the internet, they use keywords. They will conduct a keyword search with their preferred search engine, and then that search engine brings up loads of pages that match those keywords. For example, let’s say that someone is searching for a natural shampoo and conditioner for their curly hair that won’t damage it. They might type something like “curly hair natural products” or “natural products for curly hair.” Companies that use these keywords in their sites will be the first to show up in the search results and are therefore more likely to be visited by the prospect customer. 

So how can you make sure that your website (in the case of the example above, a natural hair-care company) is one of the first search results? You need to use the right keywords. Finding the “right keywords” can often be difficult because what you might search in your search engine may be different from what someone else would search. However, creating SEO content targeting keywords is essential if you want your company to build an online presence and connect with your target audience. Using a carefully selected set of keywords can drastically improve your chances of being more prominent in the search results. 

Because determining the right keywords for your company’s website can be difficult to do alone, utilizing keyword research software — like Demandwell — can help your company to achieve results quickly. Demandwell’s SEO content creation software can help your company to research important keywords and help provide strategies to help your company make effective and helpful content. This can not only help to make your website‘s content more helpful to the people reading it, but it can also help to increase the number of people coming to your company’s website overall.

What Are Keywords

Knowing the right keywords for your company’s content is essential for generating organic search results. The term “organic search results” refers to the search engine results that are based solely on the search algorithm and are not advertisements. Because these results are not affected by any form of paid advertising, in order to place high on the algorithm, the use of the right keywords is necessary. 

But what are keywords exactly? Keywords are what people type into the search engine. So part of finding the right keywords is being able to determine what people are going to search for. This can be extremely difficult to do alone, and this is where SEO software that provides some form of keyword generator comes into play. SEO software can help your company identify target keywords that can help your content to rank better on search engine results. By not only helping your company to find the right keywords to use in your content but also helping you to use those keywords to develop easy SEO content outlines, Demandwell’s software can help make your website gain more website traffic and more revenue.

Keyword Research

Keyword research can help your company to gain valuable insights that can then be used to help guide your company’s content production plans. When conducting keyword research on your own, one of the most important things to consider is keyword search volume. If the keyword search volume for a word is high, then that word is used often by people in searches. This makes it a good candidate for a keyword. However, it is important to keep in mind that the higher the search volume, the more competitive that keyword will probably be. It can be a good idea to try and create a balance between more competitive keywords and less competitive keywords for your business. 

SEO keyword software can be extremely useful when it comes to making the keyword research process much easier. Demandwell software utilizes a keyword finder that automatically produces current and contextually relevant keywords, which can help you keep your website fresh to prospective clients and familiar to existing clients. This could help your company to stay relevant online. Not to mention, because the Demandwell software generates keywords for you, you can spend more time focusing on other parts of your company’s online presence.

Keyword Tool

Using a keyword tool or keyword explorer can help you to improve your company’s success by using the right keywords. There are many keyword explorer online programs, both free and paid, that can help you to brainstorm possible keywords for your business’s website. While free tools can be a great place to start, they will not be able to offer any industry-specific features. These types of tools can be great for helping you to get all of your keyword ideas collected in one place.

Additionally, utilizing a keyword planner tool can allow you to track and prioritize keywords over time. This can help you to keep better track of real-time keyword ranking and help your business to rank better. While all of these tools can be of great help to your business, they cannot provide any specific guidance tailored to your business. An SEO consultant and software service like Demandwell, however, can provide additional SEO content strategies as well as teach you how to use any of these tools so that you are getting the best service out of them.

Google Keyword Tool

When thinking about a commonly used keyword research tool, Google keyword planner stands out as the go-to for many people. This tool can be very useful in helping you to structure, track, and prioritize keywords for your business over time. A Google keyword tool can help you to identify keywords that you could use for your business to help it gain more website traffic. 

How to use Google keyword planner to best benefit your business? This tool can help you to find different keywords that may relate to other keywords in your industry as well. Additionally, it can provide a way of organizing your keyword ideas into one location. However, because it is a keyword explorer, Google keyword planner can best benefit your company when used in conjunction with a more powerful tool, like direct consultations with SEO professionals. An SEO consultant can help you to create SEO content strategies that can best help your business, where a keyword research tool cannot. This marks the major difference between a keyword tool and SEO software. While both can be helpful, depending on what your business needs, an SEO software could prove to be a valuable asset.

Keyword Research Tool

Increasing your company’s organic search traffic is essential for building a lasting online presence for your business. In order to best boost organic traffic, Demandwell uses an iterative process called PACE. PACE is an acronym that stands for Plan, Attract, Convert, and Evaluate. 

You start first with the Plan. Demandwell helps to discover what is bringing in website traffic and what is not using many tools, like a keyword rank checker, and then helps to build a plan that can help your company’s content higher on the search results ranking. Once the Plan phase is over, it is time to Attract. Using some of the best keyword research tools, Demandwell helps you to build content that will grab the attention of your audience from the organic search results. Now it is time to Convert. Now that you have gained your audience’s attention, Demandwell helps your company to convert that attention into taking action — for example purchasing a service or product — using conversion rate optimization. And finally, it is time to Evaluate. Here Demandwell’s platform helps you to review your plan’s performance and helps make adjustments and suggestions of what to implement next.

Once your company has completed all of the steps of PACE, it is time to go back to step one and do it all over again.

Best Keyword Research Tool

As with all marketing and advertising tools, the tools your company will best benefit from are specific to your company’s needs. So what you would define as the “best” keyword research tool will be dependent on what will benefit your business the most. Maybe for your company, the best keyword research tool for SEO is simply a keyword finder or a keyword planner. Both of which can be found online with either paid or free options.

But, if your company is looking for a tool that not only helps you to find the right keywords but also helps you to create SEO content while helping to increase your company’s organic search traffic, then partnering with Demandwell’s SEO content creation software would benefit your business more. Demandwell can help to automatically generate contextual and relevant keywords, build briefs based on the generated keywords, analyze content based on publishing best practices, and can fully manage your company’s content production for you. If you are looking for software that will help you to increase your web traffic, conversion rate, and revenue while allowing you to focus your time on other work, Demandwell is a good choice for you.

Keyword Research Software Continued…

The success of your business may depend on a keyword search. The higher your website ranks, the greater the chances it has of attracting more visitors, and therefore more customers. For this reason, you should aim for your business’ website to rank higher than competitors in search results.

Search engine optimization (SEO) is the process of getting sites to rank higher in search engines, potentially increasing web traffic. An SEO campaign is an essential priority of digital marketing. Successful SEO strategies improve the quantity and quality of visitors to your website.

Keyword research should be your first step in creating a strong SEO campaign. Identifying popular keywords to use in blogs and your site’s copy can drive traffic to your website. In addition to helping you understand your brand better, keyword research can tell you:

  • where your site ranks with keywords
  • which keywords can achieve higher ranks
  • what keywords your competitors are using
  • what people are looking for, and how often they’re looking for it

While keyword research is the starting point for a digital marketing campaign, you cannot expect your job to be done once you uncover the ideal keywords to target. You should be performing such research on a regular basis, as search trends change every day. Staying on top of them helps you better track current trends. Not to mention, you can track how you rank compared to your competitors, allowing you to adapt your marketing strategy as you see fit.

If this sounds overwhelming, Demandwell can help you with your SEO needs. You need the best keyword research tools in order to sustain your business. We offer some of the most powerful, user-friendly keyword research software on the market. With our suite of features, you can write not only keyword-dense content, but content that can result in increasing your revenue.

Best Keyword Research Tool

Do you know your site’s keyword maturity score? What about your keyword priority score? Not many marketing specialists have access to these numbers; fortunately, that is why we have developed the Keyword Coach.

Our Keyword Coach is the keyword rank checker you need. It provides in-depth keyword tracking. It will also monitor the position of your site for specific keywords. Sometimes you might want to focus on lower volume, but higher intent keywords to get to the top of the search engine rankings. 

This keyword research tool helps you plan and design your SEO strategy by providing a ranked list of keywords. The Keyword Coach scores and ranks keywords based on which ones have a better chance of success. Once you know which keywords should be prioritized, you’ll have to produce content containing those words.

The best keyword research tool will enable you to see not only what works but also what is ineffective.That is why the Keyword Coach gives you access to a list of your high and poor-performing keywords sorted by competition and search volume. Prompt keyword reporting keeps you current with your site’s performance, allowing you to create new content as soon as possible. You can also directly add target keywords into your Content Plan tool so that your team can create content for them – this workflow drives efficiency and decreases the number of mistakes. 

Industry professionals recommend revisiting your keyword strategy every three months. Some of our clients update it much more than that. It might depend on how quickly your industry is changing. Demandwell’s keyword research app will let you do it as often as you deem necessary to achieve optimal results. You will always know what your next step is when you have up-to-the-minute SEO keyword metrics at your fingertips.

You can also make a meaningful impact with the content you produce when you have fresh, updated keywords always at your disposal.

Free Keyword Research Tool

Keyword research takes time. You can spend hours doing it all by yourself – in addition to everything else you have to do to keep your business running. You can use a free keyword tool or manually research keywords with Google. You might think you’ll save money by doing it yourself, but other aspects of your business can suffer when left unattended, and manual keyword research is often harder to glean insights from.

The average free keyword research tool sounds great in theory, but in reality, they are more trouble than they are worth. They usually require you to already know about SEO in order to get the best results. If you’re an SEO expert, then by all means use one of those tools.

For any non-SEO experts, or even SEO experts who just want to drive efficiency and insights…consider Demandwell.

Demandwell’s impressive SEO platform automates each and every research step for you. Even the best free keyword research tool can’t accomplish that. You don’t have to be an SEO expert. Instead, you can count on our keyword research tools to zero in on the keywords you should be targeting so that you can focus on other marketing initiatives. While a Google keyword tool free of any charge may seem tempting, it may end up requiring more from you in the long term. Investing in keyword research software allows you to take a more hands-off approach to SEO best practices and offer more features than would a free keyword generator. 

Google Keyword Planner

4 billion internet users use Google as their primary search engine. Google’s market share is close to 90%, making Google the most ubiquitous search engine of all. As such, it makes sense to design your SEO strategy around Google’s standards and rules.

Google Keyword Planner helps businesses find words and phrases related to their particular products or services. Marketers can see how often those words and phrases are searched over a span of time.

Sounds like a great, free service, right?

It is, but Google Keyword Planner api is specifically designed for use with their Google Ads program. It’s an indispensable aid to help businesses prepare a budget for ad campaigns. However, it’s only really effective in paid ads keyword research. While it can give you a general sense of a keyword’s performance, it won’t be extremely helpful in determining the SEO needs for your website.

While you may find some value in the Google planner, Demandwell offers a more relevant Google keyword generator that can be customized to suit your SEO strategy. 

Google Keyword Tool

Google Search Console is a tool you can actually use for SEO. It will help anyone with a website understand how they are performing on Google Search. You can use Google Search Console to find how well or poorly your keywords are ranking for among organic search results. You can also find the search volume for those keywords along with any other Google keyword search volume. Taking all of this data into consideration, you can improve your site’s rankings to bring more traffic to your site.

Google also makes other tools and reports available that can help you sharpen your site’s SEO performance:

  • Manual Actions report – determines if the pages on the site are compliant with Google’s webmaster quality guidelines. If they’re not, then they’ll rank lower in results or not at all.
  • Rich results status report – shows errors that prevent showing your pages as rich results.
  • Removals Tool – temporarily block pages from Google Search results, giving you time to fix or modify them.

This highly-beneficial Google keyword tool can sync with your Google Analytics account, letting you access SEO data on your Google Analytics dashboard. You’ll find any problems that might prevent search engines from indexing your pages in one handy place.

Keyword Generator 

You have a lot to consider if you want to make sure your target market sees your content among the sea of numerous search competitors. It’s not enough to attract visitors to your website. You have to attract the right kind of traffic, potential customers who are searching for a specific product or service. You need another keyword tool to help your brand stand out.

At Demandwell, we supply you with yet another helpful tool called the Brief Builder. The Brief Builder is a keyword generator tool that ensures each piece of content has all of the keywords it needs to rank in search engine results pages. You’ll quickly discover that this tool is essential in improving your content creation process.

The Brief Builder is basically a template that you can use when you create your content. It will give you a list of the most relevant keywords as well as keyword search volume. You will use this information to select the best keywords for your content. 

If you employ content writers, you can write instructions for them to make sure they produce content that has already been optimized for your SEO campaign. They will be able to include all of the important words and phrases previously found, producing stronger web copy that draws in visitors.

Featuring a rapid keyword finder and efficient organizational function, the Brief Builder is the kind of tool you need to use in order to maximize your content marketing campaign.

More than a mere keyword generator, Demandwell gives you access to these vital products (among many more):

  • SEO Scorecard – ensures your site can be easily indexed and navigated by web crawlers and visitors.
  • Need-To-Lead Funnel – tracks SEO results during each stage of activity. 
  • SEO Auto-Pilot – frees you up for other work.

At Demandwell, we focus solely on organic search and SEO; therefore, you can count on us to apply such knowledge to solving all of your SEO problems. Request a demo now to get started!

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