Keyword Research Software for SaaS Marketers

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Keyword Research Software 

The success of your business may depend on a keyword search. The higher your website ranks, the greater the chances it has of attracting more visitors, and therefore more customers. For this reason, you should aim for your business’ website to rank higher than competitors in search results.

Search engine optimization (SEO) is the process of getting sites to rank higher in search engines, potentially increasing web traffic. An SEO campaign is an essential priority of digital marketing. Successful SEO strategies improve the quantity and quality of visitors to your website.

Keyword research should be your first step in creating a strong SEO campaign. Identifying popular keywords to use in blogs and your site’s copy can drive traffic to your website. In addition to helping you understand your brand better, keyword research can tell you:

  • where your site ranks with keywords
  • which keywords can achieve higher ranks
  • what keywords your competitors are using
  • what people are looking for, and how often they’re looking for it

While keyword research is the starting point for a digital marketing campaign, you cannot expect your job to be done once you uncover the ideal keywords to target. You should be performing such research on a regular basis, as search trends change every day. Staying on top of them helps you better track current trends. Not to mention, you can track how you rank compared to your competitors, allowing you to adapt your marketing strategy as you see fit.

If this sounds overwhelming, Demandwell can help you with your SEO needs. You need the best keyword research tools in order to sustain your business. We offer some of the most powerful, user-friendly keyword research software on the market. With our suite of features, you can write not only keyword-dense content, but content that can result in increasing your revenue.

Best Keyword Research Tool

Do you know your site’s keyword maturity score? What about your keyword priority score? Not many marketing specialists have access to these numbers; fortunately, that is why we have developed the Keyword Coach.

Our Keyword Coach is the keyword rank checker you need. It provides in-depth keyword tracking. It will also monitor the position of your site for specific keywords. Sometimes you might want to focus on lower volume, but higher intent keywords to get to the top of the search engine rankings. 

This keyword research tool helps you plan and design your SEO strategy by providing a ranked list of keywords. The Keyword Coach scores and ranks keywords based on which ones have a better chance of success. Once you know which keywords should be prioritized, you’ll have to produce content containing those words.

The best keyword research tool will enable you to see not only what works but also what is ineffective.That is why the Keyword Coach gives you access to a list of your high and poor-performing keywords sorted by competition and search volume. Prompt keyword reporting keeps you current with your site’s performance, allowing you to create new content as soon as possible. You can also directly add target keywords into your Content Plan tool so that your team can create content for them – this workflow drives efficiency and decreases the number of mistakes. 

Industry professionals recommend revisiting your keyword strategy every three months. Some of our clients update it much more than that. It might depend on how quickly your industry is changing. Demandwell’s keyword research app will let you do it as often as you deem necessary to achieve optimal results. You will always know what your next step is when you have up-to-the-minute SEO keyword metrics at your fingertips.

You can also make a meaningful impact with the content you produce when you have fresh, updated keywords always at your disposal.

Free Keyword Research Tool

Keyword research takes time. You can spend hours doing it all by yourself – in addition to everything else you have to do to keep your business running. You can use a free keyword tool or manually research keywords with Google. You might think you’ll save money by doing it yourself, but other aspects of your business can suffer when left unattended, and manual keyword research is often harder to glean insights from.

The average free keyword research tool sounds great in theory, but in reality, they are more trouble than they are worth. They usually require you to already know about SEO in order to get the best results. If you’re an SEO expert, then by all means use one of those tools.

For any non-SEO experts, or even SEO experts who just want to drive efficiency and insights…consider Demandwell.

Demandwell’s impressive SEO platform automates each and every research step for you. Even the best free keyword research tool can’t accomplish that. You don’t have to be an SEO expert. Instead, you can count on our keyword research tools to zero in on the keywords you should be targeting so that you can focus on other marketing initiatives. While a Google keyword tool free of any charge may seem tempting, it may end up requiring more from you in the long term. Investing in keyword research software allows you to take a more hands-off approach to SEO best practices and offer more features than would a free keyword generator. 

Google Keyword Planner

4 billion internet users use Google as their primary search engine. Google’s market share is close to 90%, making Google the most ubiquitous search engine of all. As such, it makes sense to design your SEO strategy around Google’s standards and rules.

Google Keyword Planner helps businesses find words and phrases related to their particular products or services. Marketers can see how often those words and phrases are searched over a span of time.

Sounds like a great, free service, right?

It is, but Google Keyword Planner api is specifically designed for use with their Google Ads program. It’s an indispensable aid to help businesses prepare a budget for ad campaigns. However, it’s only really effective in paid ads keyword research. While it can give you a general sense of a keyword’s performance, it won’t be extremely helpful in determining the SEO needs for your website.

While you may find some value in the Google planner, Demandwell offers a more relevant Google keyword generator that can be customized to suit your SEO strategy. 

Google Keyword Tool

Google Search Console is a tool you can actually use for SEO. It will help anyone with a website understand how they are performing on Google Search. You can use Google Search Console to find how well or poorly your keywords are ranking for among organic search results. You can also find the search volume for those keywords along with any other Google keyword search volume. Taking all of this data into consideration, you can improve your site’s rankings to bring more traffic to your site.

Google also makes other tools and reports available that can help you sharpen your site’s SEO performance:

  • Manual Actions report – determines if the pages on the site are compliant with Google’s webmaster quality guidelines. If they’re not, then they’ll rank lower in results or not at all.
  • Rich results status report – shows errors that prevent showing your pages as rich results.
  • Removals Tool – temporarily block pages from Google Search results, giving you time to fix or modify them.

This highly-beneficial Google keyword tool can sync with your Google Analytics account, letting you access SEO data on your Google Analytics dashboard. You’ll find any problems that might prevent search engines from indexing your pages in one handy place.

Keyword Generator 

You have a lot to consider if you want to make sure your target market sees your content among the sea of numerous search competitors. It’s not enough to attract visitors to your website. You have to attract the right kind of traffic, potential customers who are searching for a specific product or service. You need another keyword tool to help your brand stand out.

At Demandwell, we supply you with yet another helpful tool called the Brief Builder. The Brief Builder is a keyword generator tool that ensures each piece of content has all of the keywords it needs to rank in search engine results pages. You’ll quickly discover that this tool is essential in improving your content creation process.

The Brief Builder is basically a template that you can use when you create your content. It will give you a list of the most relevant keywords as well as keyword search volume. You will use this information to select the best keywords for your content. 

If you employ content writers, you can write instructions for them to make sure they produce content that has already been optimized for your SEO campaign. They will be able to include all of the important words and phrases previously found, producing stronger web copy that draws in visitors.

Featuring a rapid keyword finder and efficient organizational function, the Brief Builder is the kind of tool you need to use in order to maximize your content marketing campaign.

More than a mere keyword generator, Demandwell gives you access to these vital products (among many more):

  • SEO Scorecard – ensures your site can be easily indexed and navigated by web crawlers and visitors.
  • Need-To-Lead Funnel – tracks SEO results during each stage of activity. 
  • SEO Auto-Pilot – frees you up for other work.

At Demandwell, we focus solely on organic search and SEO; therefore, you can count on us to apply such knowledge to solving all of your SEO problems. Request a demo now to get started!

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