Lead Generation Tactics for B2B Marketers

Attract more high-intent web traffic that converts into leads.

Schedule a Demo

SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

Drive Demand

Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

Schedule a Demo

Lead Generation Tactics B2B 

In today’s world, it is simply not enough to offer a stellar product. With so many different and competing businesses on the digital market today, you must not only offer a great product or service but also figure out how to advertise it to your desired audience effectively. Customers today are far more advanced than they have been in the past — especially when it comes to the digital landscape. Because of this, it is important that you implement the right tools and structures that can help you to generate more leads and demand for your products or services. Oftentimes, these practices are referred to as lead generation and demand generation. Both of these types of generations are important for businesses of all sizes and industries.

So, what is B2B demand generation? B2B demand generation is the process of increasing awareness about your products or services and getting customers to become interested in your brand and your products or services. What about lead generation? B2B lead generation is essentially the next step in this process. Once you have gotten the attention of your desired customers, you want to entice them to actually purchase your product or service. In other words, demand generation is what happens at the beginning of the sales funnel, and lead generation happens further down the funnel.

There are a number of methods to generate both demand and leads and there are many different demand and lead generation tools on the market today. Businesses can use these to improve their standing in the market and entice more customers to purchase their products or services. For example, Demandwell’s SEO platform helps you to generate both demand and leads by helping you to bring in more organic traffic to your web pages. By leveraging both machine and human intelligence, Demandwell is able to help your business create effective and easy-to-implement strategies for creating quality search engine optimized content. These can bring in new customers that you can continue to push through your sales funnel.

B2B Lead Generation Examples

If you have not done a lot of work in actively working towards creating lead generation strategies, it can be an incredibly daunting process to just wander into. However, lead generation is extremely important today and is likely to become even more important in the future as the online market continues to get more and more crowded. Because of this, it is important to know and understand a number of different strategies for lead generation. You will also want to become familiar with the types of lead generation that will be most effective for your type of business. For example, if you are a business-to-business company, you will want to focus on strategies for B2B lead generation, meaning strategies of lead generation that are developed for business-to-business companies. 

Focusing your attention on finding industry- or business-specific lead generation ideas can be a great way to not overwhelm yourself with all of the strategies and methods on the market today that you could use to generate leads for your business. That being said, it is important to have general knowledge as well of some more universal methods of lead generation as well because this can help you not get behind your competitors who may be using these methods. One way to greatly improve your B2B lead generation funnel is to improve your company’s online presence. Demandwell’s platform can help you do this by helping you to create quality SEO content that addresses your target audience’s concerns and gets them to your website where you can provide them with your product or service as a solution to their issue.

B2B Lead Generation Blogs

When it comes to improving inbound lead generation, one of the most effective ways that you can do this is to create more effective content that draws in more organic traffic to your website. The content that you are likely going to want to focus on creating here is search engine optimized (SEO) content. This content is made specifically to get your target audience to your website so that you can offer them the solutions that they are looking for. In order to use SEO content as an effective lead generation model, you will need to focus on targeting the right keywords and creating quality SEO content so that search engines will rank higher in their search results.

When it comes to creating SEO content for lead generation, business owners, marketers, and anyone else involved need to keep a few things in mind. First, you will want to focus on understanding the intention of the people searching for the keywords you are targeting. To do this, focus on pain modifiers, solutioning terms, and industry modifiers. Your best keywords are going to likely contain two of these three types of terms because they will most likely match up the best with what your target audience is actually looking for. After you’ve determined which keywords to include in your SEO content, you need to personalize that content to match your audience’s search intent. With those two things in mind, SEO blog creation can be used as an incredibly helpful tool for lead generation.

B2B Lead Generation Case Studies

One great way to see just how well (or not well) a strategy of lead generation works is to look at case studies. For example, if you are looking for a type of B2B lead generation strategy, you could look at B2B case study examples that use different strategies and see which ones seem to be the most effective or offer the results that you are most interested in. There are a number of B2B content marketing case studies available online today that you can see by doing a simple Google search. In addition to looking for examples via Google search, you could also look at the case studies that businesses highlight on their web pages. This can be especially helpful if you already have a couple of tools or software solutions in mind that you are deciding between.

For example, if you are looking for a B2B marketing case study from Demandwell, an SEO strategy and creation platform, you could simply go to Demandwell’s website and look for their case studies. If you were to do this, you may find the case study for Ordoro. This case study  illustrates how with Demandwell, Ordoro was able to improve its SEO content performance, SEO content production, and achieve better SEO program management. Ordoro also learned the importance of SEO through Demandwell and has seen growth and improvement in their lead generation which has helped them to feel more empowered in their marketing efforts.

B2B Leads

You may be wondering, what is lead generation in digital marketing? Essentially, lead generation is the process of converting more of your website’s visitors into people who are more likely to purchase your products or services. In other words, leads are the people who are further down the sales funnel than simple website visitors, and these are the people that you will want to focus on when it comes to your more active marketing efforts. 

Many businesses find themselves wondering how to generate leads in sales efficiently. However, companies who use SEO content creation as a method of generating leads can see a great improvement in the number of leads they are bringing to their website. SEO strategy can be a great solution for all types of businesses — no matter the industry or size — because it helps to get people to come to your website. This is one of the most important things you can do because it gets people interested in and aware of your products and services.

B2B Lead Generation Strategies

There are a number of different lead generation strategies that B2B businesses can use to generate more leads and increase their conversion rate. As the online marketplace continues to get more and more crowded, the importance of B2B lead generation is only increasing and more businesses are finding themselves needing to understand and implement new and more advanced strategies to ensure that they are continually generating leads and reaching their target audience. This is where creating an effective and efficient SEO content strategy can be extremely beneficial.

When you think about how to generate leads in sales, you first need to have people coming to your website to turn into leads. This is where SEO comes in. By helping you to get your content out there and ranking higher in search results, you will be able to reach your audience and get them to come to your website. Then, using your SEO content, as well as more interactive content, you can more effectively turn those new prospects into leads. SEO content creation is a great tool for B2B lead generation for startups and enterprise businesses alike because it gets more people coming to your website and gets them thinking about your products and services as the solution to their problems.

Lead Generation Strategies

There are many different lead generation strategies in digital marketing because lead generation is so important for businesses today if they want to stay afloat and competitive in the crowded marketplace. Some strategies may work better than others for your business but one great lead generation strategy example is SEO content creation.

It is important to think of SEO content creation as a long-term strategy that continually provides benefits and provides more benefits the longer that it is in use. In other words, think of an SEO program as a retirement plan. The longer and the more consistently you contribute to your plan, the more results you’ll see overall. When it comes to the lead generation process, SEO content can provide the essential service of bringing new potential customers to your website so that they can interact with your content and be converted into leads and pushed further through your sales funnel.

Drive Demand, Simplify Strategy, and Expedite Content

Schedule a Demo