Optimize Your Organic Marketing Funnel

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

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Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Marketing Funnel

A marketing funnel is the strategic business model marketers use to guide customers and clients to decide to purchase a product or service. A marketing funnel takes buyers from the initial introduction to the company through completing their purchase. Having a marketing funnel strategy is key to achieving your business objectives, as you’ll be able to outline all the stages of B2B marketing and get a better idea of how to get to where you need to be. While there are many ways you can structure your marketing funnel, it’s good to have a strategy in place to make the most of your marketing efforts.

Each stage of the marketing funnel serves a purpose. As a whole, the funnel works to simplify the customer journey and allow businesses to follow them along that journey, assisting them with the decision-making process on the way. It can also help companies keep track of results and identify areas where consumers are experiencing bottlenecks. It’s important to be able to get customers through the funnel as quickly and efficiently as possible, and this often requires solving issues before they spiral into even bigger problems. This is one of the primary advantages of having a marketing funnel strategy.

With Demandwell you can expertly monitor your marketing funnel through each stage. Demandwell is an SEO platform designed to help B2B SaaS marketers improve their marketing process and ultimately generate more revenue. It does this by prioritizing organic search and optimizing workflows. Demandwell enables users to simplify their SEO strategy to increase ROI, as well as leverage AI to get personalized recommendations and strategies for achieving even better results. These are all critical components of the marketing funnel, and businesses can benefit from utilizing a platform like Demandwell to simplify their existing systems and workflows.

Marketing Funnel Stages

The marketing funnel is typically divided into four stages: attention, interest, desire, and action. This is known as the AIDA model. Each of these marketing funnel stages is designed to help consumers move through the buying process. Understanding the digital marketing funnel stages is crucial to devising the best possible marketing funnel strategy. The marketing funnel explained, then, describes the series of steps or stages to guide prospects along the customer journey.

At the attention stage, businesses drive brand awareness. Then, they work to generate interest in a particular product or service. Next, they attempt to make their product more desirable so that customers will buy it. The final stage involves the actual purchase of that product or service. Businesses that make it to this stage have achieved the ultimate goal of the funnel, which is to persuade consumers to take action and make a purchase. 

Prioritizing your efforts at each stage of the funnel can help ensure that customers don’t get lost along the way and can complete the buying journey. If at any point in the funnel your customers get stuck, it can hinder the remainder of the journey. This is why it’s important to make sure that you are continually guiding them through each step of the process and clearing any roadblocks as they arise.

Marketing Funnel Examples

You might consider viewing marketing funnel examples to get a better idea of how the marketing funnel operates. If you work in digital marketing, for instance, you might take a look at digital marketing funnel examples. Likewise, if you’re just getting started with the process, you could research how to build a sales funnel from scratch. In addition, understanding the sales funnel stages can help you develop a solid strategy to implement when it comes time to market your products.

While your sales funnel strategy may take several forms, depending on your business needs, it should ultimately revolve around attracting customers and finding ways to efficiently move them through the funnel. There are many types of sales funnel strategies, and finding the right model for your business may require some trial and error. Your first attempt may not be successful, so it’s important to be able to determine where you went wrong and revise your efforts going forward. There isn’t necessarily a right way or a wrong way to structure your marketing funnel strategy.

Digital Marketing Funnel

A digital marketing funnel is used to represent your digital marketing process, from the moment consumers become aware of your brand all the way to purchase. Similarly, a content marketing funnel relies on content to increase brand awareness and convert prospects to paying customers. Having a funnel marketing strategy is essential to guiding customers through the sales funnel in a meaningful way. If they get stuck or turn around at any stage in the funnel, you’ve ultimately failed in getting them to take action. Knowing what you’re getting into ahead of time can help make the process as smooth as possible for everyone involved.

There are many marketing funnel consideration examples you can look at to get a better understanding of what the marketing funnel can or should look like. If you’re just getting started with your funnel, you might also use a sales funnel template as a guide to help you develop an optimized sales funnel for maximum results. Although the awareness and consideration stages are extremely important, it’s also important to think about retention and how you might keep customers coming back for more, even after they’ve made their initial purchase. 

Marketing Funnel Consideration

In the marketing funnel consideration stage, leads become qualified leads and are more likely to take the next steps to purchase. As such, consideration stage marketing casts a smaller net and aims to target high-intent customers. Lower funnel marketing is important because it helps businesses separate potential leads from leads that actually show real potential to buy. Marketing funnel consideration examples include targeting content based on leads’ preferences and sourcing more detailed information to determine whether or not they’re a good fit. The marketing funnel consideration stage is key to turning leads into customers.

Demandwell helps users leverage the right strategies and conduct thorough research at each stage of the funnel. As you approach the consideration phase, it becomes especially important to focus on quality, and the Demandwell platform provides actionable data and insights to help you make the right decisions for your business. What’s more, Demandwell provides a complete view of your content performance, allowing you to see where you’re hitting your targets and where there’s room for improvement. Being aware of your rankings and brand impressions can set you up for greater success down the road and identify any pitfalls that customers are encountering on their journey.

Marketing Funnel B2B

Having a marketing funnel B2B strategy can be incredibly helpful if you’re working in the B2B space. It can help you increase B2B sales funnel conversion rates and achieve greater success in attracting and converting leads. The standard B2B sales funnel stages generally follow the same pattern as the B2C funnel. Businesses first work to generate attention and interest and then focus on turning leads into paying customers. To get a better idea of how the B2B funnel works, you might use a B2B sales funnel template or view various sales funnel examples. If you’re using LinkedIn as a resource, you might also determine how to structure your LinkedIn marketing funnel.

There’s no question that managing the B2B SaaS sales funnel can be tricky at times, but Demandwell makes it easier for companies to stay on top of the process and make changes as needed. The platform can also automate certain tasks so that you don’t have to spend as much time going through manual, tedious processes. Demandwell offers keyword coaching features to help prioritize the highest quality keywords and helps users develop a solid content plan so that users can scale for organic growth.

Marketing Funnel Awareness

By driving greater awareness, consideration conversion funnel processes and strategies can be better optimized to fit your business needs and objectives. While the marketing funnel awareness stage is designed to capture broad interest in a product or service, the consideration stage is located much further down the funnel and targets higher quality leads. It is for this reason that lower-funnel marketing is sometimes considered more challenging than other stages, but understanding how to best structure each stage can help you achieve better results overall.

When managing your content marketing funnel, it’s important to look at the bigger picture to see how your content is affecting customers at each point in their journey. You might turn to marketing funnel awareness examples to get an idea of how to generate greater awareness. Needless to say, this can be especially difficult for those that are new to the process, but with the right tools, you can achieve marketing funnel success. 

SEO-based platforms like Demandwell can also assist you in optimizing your funnel. Demandwell helps SaaS marketers publish quality content and streamline their workflows. With features such as lifecycle stage and priority, keyword intelligence, and content analysis, Demandwell helps users at every stage of the marketing funnel, enabling them to foster growth and attract the kind of leads that are most pertinent to the success of their business.

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