How To Measure Content Marketing

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Measure Content Marketing 

In order to be noticed by your audience in today’s world, you need to ensure that your business has a strong online presence. The marketplace is getting increasingly more crowded and more and more competitors for any type of product or service are constantly surfacing as well. Because of this, it is essential that you focus on creating the effective and helpful content that you need to compete in and stand out from the competition in this increasingly claustrophobic online marketplace. But how can you know that your content marketing strategies are working if you have no way to measure your performance?

This is why marketing metrics or key performance indicators (KPIs) are so important. There are a number of different types of content marketing KPIs that you can use to measure and assess where your performance is and how you can improve it for the future. Metrics and KPIs are a great way to understand where you are currently performing and compare that to your content marketing goals to see where improvements are needed. With the right digital marketing KPIs, you can create not only a clear and concrete description of where you are currently but also inform new goals and strategies to reach those goals based on creating new and more effective content marketing strategies.

There are several platforms and software solutions that you can use to easily measure these metrics as well as discover ways to improve that businesses can choose from. There are easy, free solutions, like Google Analytics, as well as premium options, like Demandwell, that offer more comprehensive support, recommendations, and reporting capabilities that can help you to more effectively achieve your goals and create new ones. Demandwell’s solution helps your business not only continually create better content for your SEO performance but also allows you to view your progress and continually work on improving through the SEO Health Scorecard.

Content Marketing Measurement Framework

You may know how important it is to measure how well or poorly your content marketing efforts are working. However, if you are new to the online marketing landscape or you simply have not yet delved into the analytical aspects of it, you may be wondering how to measure content marketing strategies and their successes or failures. This can be tricky because there are several different ways that metrics and KPIs can be measured and used to inform future strategies. 

For example, if you are looking to assess how well your search engine optimized (SEO) content is performing in search engines as well as how many people it is bringing to your website, you could use SEO content tracking tools, like Demandwell’s platform. Now, when it comes to effective content marketing reporting, it may be best to use tools that can do more than simply track your SEO content and report on it. This is where a tool like Demandwell can be useful. Demandwell provides these tracking tools and the specialized SEO expertise that you need to constantly create better SEO content. Demandwell helps you rank  higher and higher in search engine rankings. Additionally, with features like the SEO Health Scorecard, auto-alerts, keyword intelligence, content plans, and expert recommendation you can be sure that you are creating quality content that is helping you to reach your marketing content goals more effectively and efficiently.

How To Measure Content Marketing ROI

When it comes to effectively measuring your content marketing efforts, you likely will want to know what your return on investment (ROI) is for each strategy or piece of content. Return on investment is essentially just what it sounds like. ROI tells you what you are getting from that piece of content in return for the effort and resources that you put into creating it. ROI can be used to measure many things in marketing because it is a great way to see what you are getting that benefits your business from each piece of content or each advertisement campaign. So, how do you know how to measure ROI in marketing?

Like many other metrics, ROI can be measured in a number of ways but opting for a platform or software solution that allows you to measure these metrics automatically and in one location — like Demandwell — can be a great way to ensure that you can easily understand and implement the insights you gain from looking at ROIs, KPIs, and other metrics. Being able to use your content marketing ROI statistics can be difficult on your own. Because of this, it can be extremely beneficial to use a well-developed SEO program, like Demandwell’s, that can help you to attribute revenue that was generated through organic traffic.

Content Marketing Goals And KPIs

Many people view measuring their content marketing performance as an extremely time-consuming and intensive process, but it does not have to be if you have the right tools and you know what is the most important measure for your business. First off, what is content marketing performance? Essentially content marketing performance is how well your content marketing strategies are performing in the market at the current time. Identifying the right digital content KPIs and other metrics that you want to measure can make assessing your content marketing performance much easier and help ensure that you do so more frequently.

One of the most important content management system KPIs to measure is revenue. While revenue is only one of the many different metrics out there that you can measure, effective content marketing can be an incredibly great channel for bringing in revenue. As such, revenue can be a great metric to measure. Some important web content KPIs to measure can be divided into metrics for brand content and performance content. For brand content, you may want to measure comments, downloads, and social media shares. For performance content, you may want to focus more on on-site traffic and keyword ranking.

Content Marketing Analytics

As content marketing continues to become increasingly more important for businesses of all sizes and industries in the digital marketplace, it is becoming more and more essential that you understand how your content marketing strategies are faring in comparison to other brands and businesses in your industry. This is where content analytics comes into the picture. There are a number of content marketing analytics tools available on the market today and these tools can vary from simple to complex. 

In addition to having many different tools to choose from, there are also different types of marketing analytics as well. All of these variations can make finding an effective marketing analytics tool difficult, especially if you are new to the idea. This is where it can be helpful to look for a more comprehensive but business-specific solution — like a marketing analytics SaaS solution for a SaaS business — can be helpful. Demandwell would be a good example of a solution that would fit this need because its platform is designed specifically for B2B SaaS businesses and it not only provides analytics and reporting capabilities but also helps you to create quality and effective SEO content and strategies to continually improve your online presence.

Content Measurement Plan

It can be helpful to have a measurement plan in place to ensure that you are consistently taking measurements of your chosen metrics and working to improve your content performance constantly. What is content performance in the greater scheme of marketing? Essentially, content performance is how you determine which of your marketing strategies and which pieces of content — both brand and performance — are faring well and which need some extra work.

You want to measure the engagement that your brand content is seeing but you also want to measure the effectiveness of your performance content. In other words, for brand content, how many people are interacting with your brand content and how are they interacting with it? And for performance content, how much organic traffic is your performance content bringing to your website, and how is your content ranking for keywords? Having a plan to measure these things can help you to know what to work on and where to improve.

Content Consumption Metrics

In order to effectively track and measure your B2B content marketing metrics, it can be helpful to use a platform like Demandwell. In Demandwell’s platform, you can easily see how your content is performing in an easy-to-use content metrics dashboard and SEO health scorecard that show where your content is performing well and where it needs to be improved. Understanding which content metrics need more work can be essential to creating a more effective content marketing strategy and improving your online presence.

This is why Demandwell’s platform offers tracking tools for the complete SEO performance funnel and a health scorecard that helps to coach you in ways to address what issues may be causing certain areas of your content plan to be failing. Demandwell also offers auto-alerts for any changes that are needed for your content to continue ranking. In addition to these insight tools, Demandwell’s platform offers incredible strategy and content creation tools that can help you ensure you are putting out quality SEO content that will rank well in search results.



Measure Content Marketing Continued…

Measuring content marketing performance and growth is critical to the success of any B2B SaaS company. However, despite its importance, many companies struggle to determine how to measure content marketing performance. One of the key content analytics metrics that B2B SaaS companies should prioritize when measuring content marketing performance is the amount of revenue growth.

While it is essential that B2B SaaS marketing teams include revenue when they measure content marketing performance, there are other content marketing metrics that matter in determining overall growth. For example, B2B SaaS companies should also track engagement metrics, site traffic, keyword ranking, and conversion goals when looking at their content analytics metrics. B2B SaaS companies might also consider tracking metrics related to brand content such as social media shares, comments, and downloads. With all of the metrics that B2B SaaS companies should track, it can become complicated for marketing teams to stay up-to-date on their company’s most recent metrics.

Because of this, many B2B SaaS companies should look into software that simplifies the process of measuring content marketing performance through detailed reporting features that can measure the success of SEO performance content. Demandwell, an SEO platform for B2B SaaS content creation and SEO performance tracking, is an excellent option for B2B SaaS companies looking to keep better track of their content analytics metrics. Demandwell’s singular focus on B2B SaaS companies means that these companies can automate their reporting process while tracking the most important analytics.

Demandwell offers B2B SaaS companies the tools needed to measure content marketing performance effectively and efficiently. Demandwell’s experts can also help B2B SaaS marketers through expert recommendations that will improve the quality of future SEO marketing campaigns. By investing in Demandwell’s content and reporting tools, B2B SaaS companies can ensure accuracy when measuring content marketing performance, giving marketing teams more time to focus on creating content and less time worrying about measuring content performance.

What is Content Marketing?

Before you can measure your B2B content marketing metrics, there is one essential question to ask: what is content marketing? While you may be familiar with the term, there are numerous factors in content marketing that must be understood for a B2B SaaS company to be truly successful. Content marketing is marketing without directly selling services–rather, content marketing prioritizes creating digital content that will draw in customers and rank in search engines.

SEO content marketing is commonly used by B2B SaaS companies to rank higher in search engines and reach a wider audience of potential leads. Many B2B SaaS companies will want to focus on content marketing ROI statistics to measure the success of their content marketing performance. Maximizing the return on investment should be one of the main areas of improvement for B2B SaaS companies prioritizing digital marketing campaigns to generate leads. B2B SaaS marketers should also understand the different types of marketing analytics to maximize the effectiveness of their SEO campaigns. Generally speaking, marketing analytics can be broken down into three categories: predictive analytics, descriptive analytics, and prescriptive analytics. These three categories of analytics can help B2B SaaS marketers understand content marketing metrics and what marketing analytics should be focused on when measuring the success of an SEO campaign.

How to Measure Content Marketing ROI

One of the most important aspects of measuring content marketing performance is determining how to measure content marketing ROI. B2B SaaS companies will utilize different B2B content marketing metrics to measure content marketing ROI. Measuring ROI is essential to determining how a company is performing overall. ROI allows B2B SaaS marketers to determine their return on marketing investment. This means that, by measuring content marketing ROI statistics, B2B SaaS marketers can figure out how their marketing efforts and investments have contributed to overall revenue growth. Measuring content marketing ROI helps B2B SaaS marketers figure out how effective and profitable their spending is, providing guidance for future marketing campaigns. 

You may be asking: what metrics are used to measure content marketing ROI? The primary metrics used when B2B SaaS companies measure ROI include points of conversion, goal tracking, number of clicks, number of page views, and the amount of revenue that each type of content generates. While measuring revenue is often a priority for B2B SaaS marketers, engagement metrics and conversion goals are also critical to understanding ROI as a whole. B2B SaaS companies should ensure that they are implementing software such as Demandwell that makes measuring content marketing ROI a straightforward and efficient process without risk of error.

Content Measurement

Figuring out how to measure content performance is a massive step for B2B SaaS companies seeking ways to improve their marketing efforts and maximize their ROI. In the world of B2B SaaS content marketing, the ability to measure one’s content performance metrics is essential to improving SEO marketing campaigns and generating promising leads.

Given the importance of accurate content measurement, many B2B SaaS companies can benefit from investing in thorough, expert software that will provide a content performance report which lays out analytics in a straightforward manner. Demandwell’s reporting tools simplify the process of measuring the success of SEO performance content. Demandwell provides B2B SaaS companies with various reporting features, including full-funnel reports from content to conversion, reports regarding Google Analytics and Google Search Console, and reports on organic growth trends. Along with this, Demandwell offers B2B SaaS features for URL reporting and keyword reporting as part of its total reporting suite. Demandwell is crucial for B2B SaaS content measurement because it automates reporting, making it easier for marketers to stay on top of how their campaigns are performing as opposed to manual, infrequent reporting. Demandwell’s software makes it simple for B2B SaaS to view their entire organic performance from content production and ranking to site visitors and lead conversion.

Content Marketing Goals and KPIs

Another important aspect of measuring content marketing metrics performance is tracking your content marketing KPIs. Your content KPIs, or key performance indicators, include different content marketing metrics that B2B SaaS marketers should pay attention to when measuring their overall content marketing performance. Though there are numerous digital content KPIs that B2B SaaS marketers should consider, the specific KPIs that are essential for marketers to note include metrics like website traffic, the average amount of time that visitors spend on your web pages, and overall conversion rates. 

Content marketing goals and KPIs are reliant on each other for measuring overall content marketing metrics performance. Having content marketing goals, such as improving website traffic and converting more leads, is essential to improving your B2B SaaS marketing strategies overall. When you have content marketing goals in place, you can better understand the importance of different KPIs and how KPIs reflect the effectiveness of your marketing campaign goals. From there, B2B SaaS marketers can look at marketing analytics to note areas of improvement and areas that are not meeting the expected goals. Ultimately, B2B SaaS marketers should pay attention to content KPIs that indicate higher website traffic, more revenue and conversion rates, more lead generations, and better brand impressions.

Content Marketing Analytics

Content marketing analytics tools are critical to the success of all B2B SaaS companies,  especially when marketing teams are seeking ways to improve the success of their SEO campaigns. For this reason, the content tracking tools provided by Demandwell are essential for B2B SaaS marketers to get a clear vision of their content analytics. Demandwell’s URL Reporting tool makes it easier for B2B SaaS companies to track metrics for all of their content or for a single URL over a period of time. This tool is beneficial for many reasons, and it can provide B2B SaaS marketing teams with accurate, up-to-date data metrics for every piece of content or for a singular URL. No matter what your B2B SaaS company needs to track, Demandwell’s URL Reporting tool makes it easier to adjust your marketing strategies and improve your company’s overall revenue and performance.

Among Demandwell’s marketing analytics tools, the URL Reporting tool stands out because it helps B2B SaaS marketers understand the impact content can have on their SEO strategy. When looking into marketing analytics, SaaS companies can use Demandwell’s URL Reporting software to learn more about how every piece of their SEO performance content performs and ranks. With the strong attention to detail included, Demandwell’s URL Reporting tool can be one of the most important assets that your B2B SaaS company has at its disposal.

Content Marketing Reporting

Another essential content marketing reporting tool provided by Demandwell is the Keyword Reporting tool. This content reporting tool measures dozens of metrics that are critical for B2B SaaS companies looking to improve their SEO performance and understand the effectiveness of their marketing campaigns. The content marketing report template provided by the Keyword Reporting tool means that B2B SaaS marketers are not only able to measure multiple metrics, but can also look at the impact of a single keyword on their SEO Program.

A content report template for B2B SaaS marketing allows marketing teams to better understand how the keywords used in their SEO campaigns are contributing to their key organic growth metrics. Because of the extensive Keyword Reporting capabilities, Demandwell is one of the best platforms for B2B SaaS companies looking to create SEO and track SEO performance. Demandwell’s focus on B2B SaaS companies makes it easier for marketing teams to drive solutions that matter and make a difference in B2B SaaS demand gen. Demandwell’s extensive tools for measuring content marketing performance make the platform crucial to measuring success and elevating future SEO marketing campaigns to ensure that B2B SaaS companies produce effective, click-worthy content that generates leads through organic growth.



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