The SEO Benefits Of Migrating Your Website

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SEO Shouldn't Be Difficult

While organic search should be the most efficient marketing channel for B2B SaaS companies, SEO fluency and success has been too complex, costly, or slow for many modern marketing teams to achieve.

With the Demandwell platform, you can now easily drive demand, leads, and revenue with streamlined processes, data-driven insights, and straightforward workflows that help you achieve your marketing goals and move the needle forward.

Drive Efficient Growth by Simplifying SEO

Narrow your SEO strategy and workflow from all the things that you could do to a simple, prioritized plan for what you should do to improve lead generation and ROI.

Leverage Machine and Human Intelligence

Use the Demandwell platform to combine human decision making and AI to generate personalized recommendations that drive SEO results at scale for your business.

Choose SaaS
Specialists

Demandwell applies B2B-specific tactics to bring best-in-class SEO performance into reach for SaaS marketers, transforming research into leads.

Know What’s Working
& What to do Next

The Demandwell platform provides actionable insights, unified reporting,
and personalized recommendations to clarify your next best actions
to optimize your SEO content for organic traffic and conversion.

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Simplify Strategy

Expedite Content

Increase Revenue

Win SEO Through the Full Funnel

Get a complete view of how content performs across the entire organic funnel. Demandwell unifies analytics, search console, and platform data to un-silo SEO performance, and illuminate rankings, brand impressions, traffic, and conversions over time.

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Migrating Website SEO

As society continues to progress towards a more digital world, the importance of a company’s online presence is steadily increasing. Because people are now becoming more and more used to shopping online and having both products and services available for them to purchase online, making sure that your company has an easy to navigate and well-ranking website is essential to maintaining current customers as well as being introduced to new ones. Maintaining a site that is appealing to the general public and allows them to easily navigate and find the information they want can be extremely difficult, especially when there is a constantly changing source of website building templates and services. 

Because website trends are constantly changing to be more appealing to the public, it can become necessary at times for companies to undergo website migrations. This can be incredibly daunting, especially if the site that they are currently operating from has a good SEO standing and has been customized and optimized by them. However, sometimes a full website migration, meaning making substantial changes to the website that can affect the ranking and visibility of your website in search engines or moving your website to a completely different domain, can be necessary. The good news is that migrating website SEO is often a feasible task.

But how do you ensure that your new website will be as good as (and better) your previous one? This is where a service, like Demandwell, that helps you to track and improve your website’s SEO performance comes in handy. Demandwell offers an SEO Health Audit service that provides your company with a comprehensive audit of your website’s infrastructure, content, and endorsements. This SEO Health Audit service not only monitors and alerts you about foundational website changes that affect your organic ranking but also coaches you through these issues so that your site can overcome them. Demandwell’s SEO Health Audit service helps to make sure that you not only have a successful website migration but also SEO migration so that your website can remain healthy and help your business to reach your goals.

Migrate Website Without Losing SEO

Migrating a website can be difficult to do, especially if you wish to migrate website without losing SEO that you have worked hard to build. There are many questions that people wonder when they are thinking about migrating their website — such as, “does changing website host affect SEO?” and “will I see an uplift in SEO traffic from a domain migration?” In response to the first question, oftentimes yes. Unfortunately, changing your website‘s domain name can oftentimes negatively impact your website‘s SEO (in answer to the second question). This is because search engines have already indexed your website’s pages with your already existing domain name and changing that domain name can cause confusion for search engines — which can result in your pages not coming up in search results as frequently. 

However, there are ways to migrate your website without losing the SEO that you built in your previous domain. The most efficient way of migrating your website to another domain without losing SEO ranking is by utilizing a service that can give you all the information that you need to implement a solid migration strategy. Demandwell’s SEO Health Audit can help your company ensure that your new website is ready and ranking high in search engine results. By offering a detailed and comprehensive audit of your website‘s status in SEO ranking, the critical issues that you need to address to rank better, as well as customized recommendations to help you keep your website ranking high, the SEO Health Audit by Demandwell can help you to navigate website migration without the fear of losing all of the SEO that you worked hard on.

Website Migration Project Plan Template

Website migration, meaning the transfer of your website to a new domain, can be a difficult task to undertake — especially if you do not have a good plan in place. Because a website migration is such a big change to your company’s online presence, it must be handled extremely carefully. If you do not take care when transferring the pages of your existing website over to your new domain, the search engines will have a hard time properly directing customers to your new website. This could result in a loss of potential customers.

Before you migrate your website, you should make sure you have a good website migration strategy. This will help you to more easily migrate your website and decrease the number of negative effects on your company’s SEO. To do this, you could follow a website migration plan template or create your own strategy for migrating your website by using the information that is valuable for your business. If you are in search of a website migration project plan template, Demandwell’s SEO Health Audit can provide you with the information that you need to complete your website domain migration and create an optimized new website. This information can help you through the website migration process and help you to ensure that your new website keeps ranking high in search engine results.

Website Migration Proposal

Now the question “what is a site migration?” has been addressed, it is important to understand that there are a few different types of website migration to keep in mind. This is what you will want to keep in mind as you draft your website migration proposal. While maybe your website does not require a full domain name change, maybe it does require some structural changes to the website itself, redesigning, or re-platforming. All of these changes are considered types of website migration. Because there are many different types of website migration, the benefits of website migration can depend on which type of “migration” your company is doing. 

If there are multiple types of migration, how long does website migration take? This too depends heavily on the type of website migration that your company is undergoing. However, no matter what type of website migration your company is considering, it is important to have clear and well-defined website migration steps. Utilizing Demandwell’s PACE strategy to help you through your website migration process can help ensure that your website will continue to see organic growth even as you are migrating. The PACE process helps you to remove the ambiguity from SEO and create organically-sourced revenue. The first step of the PACE process is to “plan” — in this step Demandwell helps you to plan your content based on what is driving search traffic in real-time. Then, Demandwell helps you to create demand pages that help you “attract” viewers based on keywords that indicate an intent to purchase. Next is “convert” — by uncovering the most effective conversion pathways, Demandwell helps to ensure that your website’s visitors are there to take action. And finally “evaluate,” the Demandwell platform reviews your website‘s performance and creates suggestions and adjustments for what to do next.

SEO Migration Checklist

When creating your website migration checklist SEO, you want to make sure that you are utilizing SEO knowledge in order to make sure that your new website is going to be as optimized as possible. SEO knowledge will help you to tailor the steps of your website migration SEO checklist, which can help make sure that you are minimizing the amount of damage a website migration can do to your website‘s search engine ranking.

In order to create a personalized SEO migration checklist, SEO software, like Demandwell, can provide you with the information and options that you need. With Demandwell’s SEO Health Audit, you can track how the changes you are making to your site are affecting your SEO and make changes accordingly so that your website doesn’t lose the organic rankings that it has. This can help you to ensure that your website’s content can be as optimized as possible.

Website Migration Checklist

While utilizing a migration checklist template can be extremely helpful in determining the steps for your website‘s migration process, it is important to make sure that you are including search engine optimization as a part of this checklist. While not all website migration checklist templates you can find will include this as one of the important checklist items, if you want to maintain your website‘s search engine rankings and dramatically reduce the number of negative effects of your website migration, paying attention to SEO is essential.

This is where an SEO software, like Demandwell, can be extremely helpful. Making sure that your company is creating content that is optimized for search engine results will help your website to continue ranking well. Search engines scan for keywords, paragraph text, and internal links (among other things) and use that information to rank your website on SEO performance. By continuing to produce quality SEO content, your website will be more likely to continue ranking high in search engine results, even if you are making changes to it.

Website Migration Tools

In order to make website migrations more straightforward, it can be extremely helpful to install a website migration plugin and to utilize website migration tools. This plugin should install directly into your content management system (CMS) so that it can most effectively help you to migrate your website’s content. There are many plugins available that offer a website migration service and can provide you with checklists — such as a system migration checklist, domain migration checklist, or content migration checklist. These checklists are just some of the many different types of checklists that can help you to have a successful website migration.

Utilizing a plugin can help you to better keep track of your CMS migration checklist and make sure that you are not missing any crucial steps. Making sure to follow all of the steps that you have set for your website migration will help you to achieve a smooth and simple website migration and ensure that your website can be just as successful in SEO rankings as your previous one.

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