Search Engine Optimization (SEO) in New Albany, Indiana
New Albany, IN, is located near the border of Indiana and Kentucky. It sits on the banks of the Ohio River, just north of Louisville, Kentucky. The city is known for its rich history and as the leading city of Indiana during the mid-19th century. The city was formed before Indiana became a state. The city has a population of 40,000. The economy has steadily grown since the 2008-2009 financial downturn. The improving economy has meant an opportunity for businesses to thrive but that also means more competition. Marketing in New Albany has different channels, but digital marketing is gaining the most attention.
Marketing Landscape in New Albany, IN
Public forums are a great starting place for marketing. In fact, before the advent of digital technology, public forums were used as a platform to discuss and market business ideas. The city of New Albany offers a variety of different public forums. There is the City-Country Building located in downtown. It serves as a courthouse and city hall. The city offers two amphitheaters: The New Albany Riverfront Amphitheatre and the City of New Albany Riverfront Amphitheater. As part of marketing, working with local politicians can be very beneficial. Jeff Gahan is the mayor of New Albany, IN and is very influential in the local community. He is currently serving his second term after being re-elected in 2015.
The farmers market of New Albany runs from May to October every year. It is an excellent place to connect with consumers and build a network with fellow businessmen. The farmers market is located on East Market St in downtown. The harvest homecoming festival invites over half a million visitors each year. It is one of the biggest festivals in the state of Indiana. It has games, shopping booths, and carnival food.
For billboard marketing on the roads, the Indiana State Road 111 and North End Main Street in downtown are the most commonly used in the city and is a great option to display billboards. Amongst the radio stations, WNAS FM 88.1 has the largest audience and is a route to get the marketing message across the local community.
Amongst the local schools, Floyd Central High School, Hazelwood Middle School, Scribner Middle School, and Floyd Central High School cover most of the population. The state of Indiana is blessed with prestigious universities such as Purdue University, University to Notre Dame and Indiana University to name a few. Any marketing campaign at these academic institutions is a great way to tap into the community of New Albany.
Another route for marketing is to get in touch with local business resources and participate in networking events. One such business recourse is the Indiana Small Business Development Center (SBDC) that has 10 regional offices in the state of Indiana. The closest office to New Albany is located in the Southwest regional office. Work One Southern Indiana is a useful resource to get connected to the business community. They have several events throughout the year for networking purposes including job fairs, workshops, LinkedIn seminars, and more.
Digital Marketing in New Albany, IN
While traditional marketing methods, such as marketing booths at a trade fair, are still relevant in the modern world and should be considered as part of the overall marketing campaign, digital marketing has the best coverage and penetration compared to any other platform. It is critical for a business to embrace digital marketing and align their offline marketing efforts to deliver a well-rounded campaign. In particular, Search Engine Optimization (SEO) is the key to deliver your marketing message to a target audience that will result in positive business outcomes.
You can get in touch with a local agency that offers interactive marketing and SEO services in New Albany. The agency should also be able to help you with web design for your online presence. The website needs to be developed in a way that is optimized for SEO. In today’s world, most consumers rely on search engines for almost everything they do. As a business, you must strive to gain visibility and prominence on search engine platforms. That is exactly the objective of search engine optimization.
SEO has several advantages to the business. It provides credibility and trust to the consumers who feel more confident using the services or buying products from a business that is ranked higher on SEO. For example, if someone searches for ‘New Albany SEO’, the search engine shows the top results according to its algorithm of the best match to the search. For a consumer, the tops results have a huge advantage over the rest of the list, as most consumers stick to the first page of results. For example, if you search for New Albany SEO Company or New Albany SEO Expert, you will get a list of results. Chances are that you would click on the first few search results and not go the second page and beyond. That is the advantage of going through a professional digital marketing agency in New Albany.
New Albany SEO Services
A successful SEO also means increased traffic to the website and better conversion rates to business outcomes. Another great benefit to SEO is that it is quantifiable through statistics as it can show exactly how many visitors clicked on a link, how many unique visitors were on the website, etc.. This allows the business to recalibrate their spending on advertisements, web development, and SEO according to their needs. It can be a good indicator of the performance of your New Albany SEO agency. It also gives them an insight into their offering and if changes or additions are needed. Once a website is set up with good SEO, it will continue to deliver results without any major financial investment needed. This makes for a great value for the investment.
If you have a team in-house that can provide search engine optimization, then you are one of the rare business that has this luxury. Typically, businesses do not have the proper resources for SEO. If you don’t have internal resources for SEO, it is highly recommended you get in touch with a professional SEO company in New Albany. DemandWell is a marketing company specializing in search engine optimization among other digital marketing solutions. They can guide you according to your goals, preferences, and requirements.
How to choose an SEO company
There are going to plenty of marketing companies in New Albany. You have to do the due diligence to find the marketing company that can deliver on SEO. A good New Albany SEO company must have all the technical skills, such as conversion rate optimization, but they must also demonstrate regional expertise. They must be able to guide the client of any regional trends for digital marketing and what has worked and what has not worked for other clients in the region. The digital marketing agency must be well-versed in web development as that is the key to any SEO.
Once the technical and regional expertise has been identified, it is imperative to check the track record of the company. How long have they been in this line of work? What do their clients have to say about them? Who is the team or person that will be working with you? What is their company culture like? What is their policy about meeting deadlines? What payment methods would they accept? Will they be able to provide support after the SEO project has been completed? Can they share the best SEO practices for the industry? What is their strategy for lead generation?
There are just some of the questions that need to be answered before choosing the right SEO Company for your business. DemandWell has all these desirable attributes for a digital marketing company. They will not only deliver on the SEO objectives but also educate and empower their clients so they can make informed decisions regarding their marketing efforts.
Importance of Web Design
An experienced and professional New Albany SEO agency is going to get traffic to your website. That is an impressive feat to achieve, however, if that doesn’t result in lead generation or actual business, the entire effort is futile. What is needed is a web design that is user-friendly and can convey the value proposition of the business to the website visitors and create lead generation opportunities. The website is the first impression of the business making it even more critical to have a positive experience for the users. A web design optimized for users could give any business a competitive advantage. Some of the typically desired features of web design and digital marketing include a responsive interface, quick webpage speed, call-to-action buttons and more.
Other Digital Media Channels in New Albany
Apart from SEO and web design, other digital media channels can be used for marketing in New Albany. Using social media is a must for online marketing but for it to be truly effective, it must be done with some strategy. The specifics of the strategy will depend on the nature of the business. A variety of different methods for social media marketing including establishing Facebook or Instagram pages to run advertisements for your business. Having social media influencers to endorse your brand is another useful strategy. Another online marketing channel that can be useful in video production. The benefits of video marketing include increasing brand awareness and being able to influence buying decisions. A professional social media marketing agency in New Albany will be able to help you increase your market penetration, lead generation, and brand visibility.
Brief Profile of New Albany
The city of New Albany was founded in 1813 by Scribner brothers who belonged from New York. Indianapolis is the largest city in Indiana these days, but back in the mid-19th century, New Albany used to be the largest city in the state. It still has a lot of culture from that time with large mansions and storefronts in the downtown area. The three-story French-style Culbertson Mansion has become a tourist attraction. Amongst other local attractions, the River Run Waterpark, Carnegie Center for Arts and History and Sam Peden Community Park are very popular amongst the locals. The closest metropolitan cities are Louisville, KT, Cincinnati, OH, and Indianapolis, IN.
The city did go through a dark-phase during 1862 when there were incidents of social and racial injustice against the monitories. There is a historical marker placed in the city in 2012 as a remembrance for those who lost their lives during the unfortunate violence.