Organic Search Marketing Channel
Today’s most successful businesses are the ones whose leaders have realized that customers need to be able to find them online; moreover, finding a business online comes down to online presence. Think of it this way: what do most people do when they want to buy something, but have questions about their purchase? Most customers will use search engines, typing up descriptions of what they’re looking for and then clicking through the first few results. Your business needs to be discoverable in this way, and you want your website to be among the first few results that people see…otherwise you’ll fall behind.
If you’ve ever heard discussions of “organic” traffic, this is what was being talked about. When people use a search engine to find a product or service, this is referred to as an “organic” search, and this is distinguished from a “paid” search, where people find that product or service through paid ads like a pay per click (PPC) campaign.
When it comes to organic marketing channels, you also need to think about search engine optimization, or SEO. Paid search vs SEO are very different, as PPC provides quick results that cost money while SEO is less expensive but might take longer to show results. If you want to improve your organic search results, though, you need to prioritize SEO – and when you are trying to break into the B2B marketing space, then you definitely need to pay attention to improving your search results.
Regarding organic search, there are many SEO factors that will play a role in just how well your website can rank for relevant keywords and phrases. For example, you need to make sure that you target the right keywords, and you also need to think about which channels you are going to use, such as social media, search engines, and more. This way, you can position your business as an authority in the field.
What Is Organic Search
First, it is important to understand what is meant by the term “organic search.” If you are wondering, “what is organic search,” an organic search is a phrase that a customer enters into a search engine when looking for a product or service, rather than going to your website directly. The good news is that there are tools and methods that can help you track organic searches on various platforms. Regardless of the organic search terms, you will be able to see how consumers search for popular keywords, what results are showing up, and what you have to do to improve your own ranking within those results.
Meanwhile, if you are wondering, “what is organic search in Google Analytics,” this refers to ways in which you can see the number of people who are visiting your website through Google. By doing this, you can see how well your website performs across different pages, which are doing poorly, and what you need to do in order to improve your search results. All of this can go a long way toward strengthening your online presence, and from there, your lead conversion rates and ultimately your bottom line.
What Are Organic Search Results?
For small businesses in particular, business leaders are trying to meet customers’ needs better than the competition can. This means running competitor analysis and continually improving their own products and services, among other things. This is also a useful analogy for search engines and search results, because search results are always trying to improve their offerings for users too.
If you’re wondering, “what are organic search results,” it’s worth knowing that organic search results are typically displayed in order from most relevant to least relevant, rather than in order of who paid to place an ad there. So, when a user utilizes Google’s search engine, organic search results appear when they type in a specific word or phrase. Also, organic search results typically show up beneath the sponsored ads.
If you are wondering, “how do I get organic search results,” then the basic answer is the same as mentioned above: you’ll need to focus on SEO. Though it may take longer than methods such as PPC campaigns, SEO is the best way for you to improve your organic search results, since this is making your website more relevant to users entering search queries into Google, Bing, Firefox, or DuckDuckGo.
As briefly mentioned above, SEO plays a critical role in organic search and related digital marketing activities. So, for anyone still wondering, “what is SEO?” search engine optimization describes the processes that go into making your online presence relevant to the needs of search engines. The more your website and content seem to match what users are looking for, the higher up a search engine will rank them in its results.
While there are many benefits of SEO, one of the biggest is that it can help people find your website much more easily. So, for good SEO, you will need to do some research and figure out which words and phrases are relevant to the products and services you offer. If you do, then it will be easier for potential customers to find you and they will see more reasons to purchase from you.
Fortunately, there are plenty of SEO tools available to help you complete this kind of work. For example, you might want to use a comprehensive SEO platform such as Demandwell, which can take care of all of your SEO needs for you. Or, if you focus on SEO Google, then you will stay one step ahead of the competition, improving your ability to generate leads and grow your business.
To connect these two topics: if you are wondering, “what is organic search in SEO,” this describes what takes place when a user enters a specific word or phrase into a search engine and looks at the results that come up. By searching in this way, the customer was not directed to your website by a paid ad, but by the search engine itself.
This should also answer the question of “why is organic SEO important?” Put simply, organic SEO and ranking highly among organic search results are high-conversion marketing options. People who visit your site in this way are already interested in the products and services that you provide, and therefore, they are more likely to buy something. Furthermore, by gaining customers in this way, you know this is generating new business rather than repeated purchases from people who have bought from you before. In other words, you’re growing your customer base as well.
What Is Organic Content Marketing
Of course, there are many ways in which to improve your SEO performance, and one of the many options is to take advantage of organic content marketing.
Meanwhile, regarding the question of “what is organic content marketing,” this term refers to all of the written content you make available online. For example, if you regularly publish blog posts, this is an example of organic content. Other organic content marketing examples include technical articles, social media posts, landing pages, and even case studies. In the B2B space, organic content marketing is important because it demonstrates to customers that you have a high level of expertise in the field, while also utilizing keywords and phrases that can help improve your SEO rankings.
Organic Search vs Paid Search
There are significant differences between organic search and paid search. They can work together, but they are not identical. When looking at organic search vs paid search, it’s worth noting that organic search takes longer to deliver results but paid searches can move you up the ranks right away. Therefore, if you are not ranking for a term at all and you want to show up in search results right away, you can supplement your SEO and organic search efforts with a PPC campaign until you rank higher for that term organically. In this way, you will show up above the first result and people are more likely to click on your ads. Furthermore, you’ll only pay for the ad if someone clicks on your link.
In addition, you can also use paid searches to test what kinds of messaging will work best for your customers. For example, if certain messaging appears to work well in the paid search channel and you are getting conversions, then you might want to incorporate this messaging into your general marketing campaign as well. In the end, you need to use both paid search and organic search tools to outperform the competition and meet your key performance indicators (KPIs).
Ultimately, it is important to bring everything back to organic marketing. Luckily, when it comes to organic marketing strategies, there are plenty of organic marketing examples. One of the most common types is content marketing, which is the practice of writing and posting content to get customers interested in your brand rather than straight up drive sales. Another common type of organic marketing is social media marketing. For this, you might also want to use organic marketing tools ranging from SEO plugins (such as Yoast) to general organic marketing tools (such as email marketing).
If you don’t have someone in-house who can handle your organic marketing needs for you, keep in mind that there are also professionals who can provide you with the assistance you require. For example, you might want to consider partnering with an organic marketing agency, which will offer you the tools, training, and expertise necessary to help you get the most out of your organic marketing campaign. By entrusting this work to professionals, you can also focus on everything else you need to do to make your business a success.
Benefits of Organic Search
To sum up, there are many benefits of organic search, plus organic search as a marketing channel, and these begin with the ways this can help you to grow your business. Still, it is always worth reviewing exactly what these benefits are.
First of all, organic search is highly defensible, meaning that once you start to rank well for certain keywords, it is harder to lose that top spot to your competitors. Next, organic search pays long-term benefits, since organic search results tend to rank well for a long time and also get better with time. Finally, people who are able to find you through an organic search are already qualified leads: they intend to purchase because they are actively looking for the products and services you provide.
Because of these benefits, it’s worth prioritizing organic search in your digital marketing campaign.