SEO Campaigns: Better SEO Management

Run SEO like you run SEM – with precision, predictability, and confidence.

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Create Simple, Streamlined
SEO Campaigns

Start by adding target keywords from your expert-backed, customized Demandwell Keyword Plan to a new campaign.

Publish Content That Will Rank

Create a page or augment an existing one for each keyword in your campaign using Demandwell’s Keyword Intelligence and Outline Generator technology. Publish your content and be confident that it’s optimized to rank!

Track SEO Campaign
Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Track SEO Campaign Progress Over Time

View campaign progress reporting in one frame. Visualize SEO performance, and easily spot opportunities for improvement.

Iterate on Granular Page
Performance Insights

Measure which content assets are ranking, driving impressions, clicks, and conversions. Iterate based on leading indicators to hit MQL goals faster.

View Holistic Keyword
Performance Insights

Link keyword strategy with marketing campaign strategy. See all the work that’s been done to rank for each keyword, report on SEO progress, and use Lifecycle Stage to uncover next steps to get on page one and drive conversions.

Follow Recommendations
for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Follow Recommendations for Success

Demandwell automatically recommends the most impactful actions to improve your campaign performance and maximize SEO ROI. This includes additional target keywords, technical fixes, and content production to-dos.

Rank Tracker SEO

SEO has changed a lot over the years, and the specifics of Google’s ranking algorithm are always evolving. However, what hasn’t changed is the vital importance of keywords in terms of how Google ranks your site in search results. The holy grail of SEO is appearing at the top of page 1 for all of the keywords that are relevant to your site and business. Research shows that the vast majority of people will never go past page one of the results for their search. This means that if your site doesn’t appear until page 2, it’s going to be hard to be found online. If you and your marketing team can make your site rank higher, you can tap into one of the most efficient marketing channels in existence. This is an organic search. Organic search has the potential to dramatically improve your company’s visibility, increase the number of leads for your sales team, and boost your business’s profits.

To achieve this, you’ll need to make sure that the keywords you use in your content are high-ranking, effective keywords. It’s sometimes difficult to identify the best keywords to use in your industry and for your business. Simply put, Google breaks searches down into specific keywords and then analyzes sites and pages to determine which ones focus on those keywords and are authorities in this space. Google’s whole goal is to make it easier to find the answers their users are looking for. This is why it’s so important to ensure that your website and your content is demonstrating your knowledge and expertise. 

Because keywords are such a key part of SEO, many companies use a rank tracker SEO tool. The best rank tracking tools allow you to quickly gauge the ranking of several keywords at once. This way, you can know exactly which words to use in your content. Keywords are ranked higher or lower based on how frequently they appear in search results. The best website ranking tool enables you to elevate your SEO performance by guiding you to the keywords that are central to your overall content strategy. A rank tracker is truly one of the most powerful SEO tools for any B2B SaaS marketer.

Keyword Tracking Tools

The main benefit of using keyword tracking tools is their ability to help you quickly identify the specific rankings of different keywords. Because keyword ranking is so important to your overall SEO strategy, these tools are important to understand. One example of a platform that includes a keyword ranking tool is Demandwell. The Demandwell SEO solution includes a feature that automatically recommends the best keywords based on your site’s content and what keywords are ranking well at the moment. This live feature means that you can ensure that your content is always up-to-date and effective. It’s called Keyword Intelligence, and it also enables you to track keyword performance on your site. This helps identify exactly what keywords are doing great and what keywords you might want to change.

Keyword ranking in SEO is crucially important, but so is having high-quality content to back up those keywords. That’s why the Demandwell platform was designed to make it easy to automatically generate outlines that focus on just the right keywords. Then, you can quickly start publishing content that will take your site’s SEO to the next level.

There are also other keyword tracking tools available, but they may not have as much functionality as the Demandwell platform. Demandwell was designed by SaaS SEO experts specifically for B2B SaaS marketers. This was so that we could make their lives easier and help them grow their businesses. This means that the features are extensive as well as thoughtfully designed with your industry in mind. Other tools will be more generic and take a one-size-fits-all approach. This approach may not always be as effective. On the other hand, any kind of keyword tracking can be incredibly useful when building SEO content and optimizing your site.

Rank Tracking Tools

An online ranking tool, especially if it provides something called “position tracking,” can also help keep your content up-to-date. Position tracking refers to the ability to identify the ranking of keywords in real-time. It’s important to remember that Google searching is done by people and is, therefore, never static. What people are interested in is always changing. Consequently, so are their searches. This means that a keyword that was ranking high before might drop down, and other keywords in your space could dramatically rise in ranking. If you are not paying attention to these ranking changes, your competitors could gain an edge over you. 

They could do this by updating their content with new keywords. Furthermore, an SEO ranking checker also helps you identify how well you are ranking for those keywords. If your ranking starts to drop, you can then check to see what has changed in the market. If a competitor is ranking better than you for the same keywords, you need to understand why. Rank tracking tools enable you to apply the principle of continuous improvement to your SEO strategy, helping you to climb higher and higher in search results over time.

Google Rank Tracker

One free online ranking tool that you may come across is the Google Rank Tracker. This Google SEO ranking checker enables you to use Google’s data to identify the performance and rankings of specific keywords. All you have to do is connect your Google Search Console and your Google Analytics accounts. Then, you can then begin checking keywords. If you’re wondering how to check keyword ranking in Google Analytics, the steps are easy. Fortunately, Google has designed a simple interface for their Google rank checker.

To check the ranking of any keyword, you simply type it into the search bar. Then, Google will display the ranking of that keyword by showing a rough number that represents how often that keyword appears in a search. For example, the results of a search might show something like this – image editor (10-100M), meaning that the phrase “image editor” appears in 10 to 100 million searches. That is how the Google ranking checker works. The free Google website ranking checker can be a great way to identify the rankings on specific keywords, but it is pretty limited in functionality. You won’t get automatic recommendations for keywords, and you won’t get outline generation. Plus, the Google rank tracker is only useful for manually checking a small number of keywords. When trying to identify all the keywords you want to use in your campaign, it’s better to use a more feature-rich tool such as Demandwell.

Website Ranking Checker

The best website ranking checker provides unlimited keyword tracking so that you are not limited when it comes to keyword amount. This is the key limitation of the Google website ranking checker. Demandwell is a comprehensive SEO solution for B2B SaaS marketers that includes a website ranking checker and so much more. For example, Demandwell also includes a feature called the SEO Health Scorecard, which allows you to audit your site for SEO performance in real-time. This eliminates the need for expensive audits that only analyze pieces and parts of SEO. 

The SEO Health Scorecard goes beyond checking your keyword performance to analyze everything from your H1s to your meta descriptions, site infrastructure, and more. This gives you peace of mind knowing exactly how well your site is doing. If any problem areas are identified, Demandwell will automatically recommend tasks in a handy to-do list that features tasks that can be easily assigned to specific members of your team, ensuring that everything is done to make your SEO strategy successful.

Keyword Rank Checker

One of the most important elements of SEO is still keywords. The old practice of just cramming keywords into content (called “keyword stuffing”) is no longer the best way to optimize your content. But you still need to be monitoring your use of keywords as well as their performance. That’s why utilizing a keyword rank checker makes sense. A tool like the Google keyword rank checker or the Demandwell keyword checker enables you to instantly identify the keywords that matter most to your SEO strategy. 

However, good SEO is more than just selecting great keywords and putting them into great content. Ultimately, you need a plan. Enter Demandwell’s SEO Campaigns feature. Our platform provides the insights you need to shift from thinking of SEO as a vague list of tasks to developing a clear strategy with goals, tactics, and metrics. You no longer need to worry about a series of different checklists for various items. You just need a single platform that will facilitate your entire SEO journey. The Demandwell platform allows you to run SEO campaigns just like you run ad campaigns. You can do this with a specific budget, locked-in goals, and data that lets you demonstrate your performance and your progress. Demandwell has the power to demystify the SEO space and give you the concrete numbers you need to be able to win with SEO.


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