If you want to run a successful business in today’s busy and highly competitive marketplace, then you need to prioritize digital marketing. Given that most people turn to the internet first when looking for products and services they need, this is where you should focus your energy when trying to grow and scale. This is also where content creation can be helpful. With a solid content creation strategy in hand, you will maximize your ability to fuel organic growth. However, there’s also a lot that goes into website content strategy, which is why it is important to take a look at a few content strategy examples if you are wondering how to create content.
Or, if you are wondering “what is a content strategy,” then it’s helpful to know that this is a specific content strategy framework that will help you keep all of your content organized. It is important to have a simple content strategy framework in place so that you can avoid making common SEO mistakes. For example, without a framework handy you might end up duplicating some of your content, which will leave those two pieces of content competing against each other instead of your competitors. When this happens, neither page will rank well and this may hurt your ranking and decrease your traffic numbers. On a related note, you also need to make sure that you are using enough industry-specific keywords to give Google a good idea and enough context for what you are targeting. In general, using at least a hundred keywords related to your industry is a good target to aim for when starting to build your online presence.
From just this, it will be clear that there is a lot to think about when it comes to content marketing and content ideas. Therefore, it is important to work with a digital marketing professional who is able to stay up-to-date on content creation trends and pass that knowledge along to you and your team. By working with a content creation strategist in this way, you will know that you have a strong strategy in place to help you improve your online visibility.
Website Content Strategy
If you are wondering how to create a content strategy, then you might be asking, “what is a content marketing strategy?” Here, keep in mind that even though adding a company blog to your website is a good place to start, this simply won’t be enough for your website content SEO strategy. A company blog simply will not produce the volume of content you need on an ongoing basis. Furthermore, it will be difficult for you to get the engagement numbers you need from a company blog alone: this simply won’t be giving search engines enough context to Google about what you are trying to target. Therefore, you need to take a slightly different strategy, which is where working with a trained professional can be helpful to understanding how to accomplish this.
That is where using strategies such as publishing demand pages from Demandwell can be helpful. With this approach, you will take a high-functioning landing page, which means a landing page that is delivering the results you need. Then, you will focus on one keyword at a time. By adding keyword-dense content to demand pages, Google and other search engines will have an easier time understanding the searchers you are trying to target. Plus, as you make more and more demand pages for other keywords, then you will be targeting your ideal customer profile, no matter what they might be searching for.
If you are able to get the most out of these demand pages, then you can significantly increase your organic traffic and make important inroads into your target market. However, make sure that you put these demand pages to work for you by partnering with trained professionals who will help you create good ones. For example, when you partner with the professionals from Demandwell, you will be able to increase your organic traffic, boost your conversion rate, and ultimately drive more revenue. Plus, with a distinct list of metrics to monitor for your campaign, you will have an easier time understanding exactly how well your digital marketing campaign is going.
Simple Content Strategy Framework
Ultimately, if you intend to get the most out of your digital marketing campaign, then you need to revisit your keyword research on a regular basis. At the same time, though, you probably have a lot to do as a business leader, so you may not have time to stay on top of your keyboard rankings.
That is where the PACE process from Demandwell is helpful. The PACE process will focus on these particular steps:
- First, you have to plan the type of content you are going to produce. Who are you trying to target, and why?
- Next, you need to attract the right prospects. Even though you would like to make a customer out of everyone, this is simply not possible. Therefore, you have to figure out exactly who you want to visit your website and why.
- After this, you have to convert those visitors into customers efficiently. You need to keep people moving along down the sales funnel.
- Finally, you have to evaluate your strategy. How well is it working? Are there any changes you might need to make in order to achieve your goals?
As you begin this process, you should consider working with a professional team that has experience with this specific kind of strategy. For example, if you partner with experienced SEO professionals, then you can create a simple content strategy framework that will help you get the most out of each piece of content you publish. This sounds easier than it is, considering that there are so many types of content out there, including blogs, articles, audio files, images, videos, and even social media posts. So even though you do not need to publish every type of content, you do need to be effective with the content that you do publish. This is yet another area where SEO and content professionals can help you.