If you think growing a B2B SaaS company is tough, you’re not alone! There are so many ups and downs along the path of scaling to reach your goals. I know because I’ve been in your shoes.
I was the third employee and first marketing leader at a high-growth B2B SaaS company, Lessonly, and helped scale the business over 5 years focusing on demand generation. In that role, I knew I needed to start and scale the most repeatable demand channels or we’d never reach our goals.
To be candid, I initially shied away from organic. I had been in SEO my entire career and wanted to stretch my legs in new directions. We tried everything. We spent a lot of money on a lot of projects that got us a few customers here and there but didn’t scale very well.
Eventually, it felt like time to put a little work into organic. I did what I knew best, created a Demand Page, optimized it for SEO, and within the first week, that page generated over 100 leads. And that page kept generating dozens of leads each week after that, even today!
In that role, I eventually proved out what I knew to be true all along, but briefly ignored, organic search should be the number one channel for growth at B2B SaaS companies.
But while Lessonly had repeatable growth with organic leads, many of my peers were struggling with organic, sharing stories of publishing tons of content, without results. They were pouring their team’s time and money into organic with no ROI.
Unfortunately, that’s now proven to be the norm. A recent study by Ahrefs found that 91% of all pages on the web get zero organic traffic. ZERO! They looked at a billion pages, so 910 million pages were created by human beings and were absolutely missed.
Given the time and brainpower marketers already pour into content production, this volume of underperforming pages equates to over five billion dollars of lost productivity.
While this is the norm today, it doesn’t have to be and it shouldn’t be.
Initially founded as an agency in 2019, we saw exponential growth but realized that we could help customers achieve far more by creating software purpose-built for them. So, that’s what we’ve done.
We’re excited to announce publicly today that we’ve partnered with High Alpha’s venture studio and have transformed our proprietary coaching system into a high-growth software business.
Since beginning our partnership with High Alpha, we’ve been able to help dozens of B2B SaaS companies improve content discoverability and increase conversions on a repeatable basis. After looking at a sample of over 500 pages that customers published with our process and platform, we found that 89% of those pages do get organic search traffic.
But we don’t just stop at traffic. Our PACE methodology incorporates conversion rate optimization as a key component of a successful search program because our customers are held to revenue targets, not just inflated analytics traffic data.
By adopting PACE, our customers have seen upwards of 4x the amount of monthly leads they generate from organic search – Brad, Director of Content at Terminus, saw this in only 8 months. And Rachel, Content Marketing Manager at Lessonly, hits her revenue goals with organic. In fact, organic is Lessonly’s highest source of demand from traffic all the way through revenue.
They do this in large part with the help of our software, which is the first platform purpose-built to coach B2B SaaS marketers toward demand growth using organic search.
It accelerates growth by automating routine SEO tasks, continuously learning and improving based on consumer behavior and search engine algorithm changes, and coaching B2B marketers to make strategic decisions that turn organic search into repeatable revenue.
Modern B2B SaaS marketers need a tool that prioritizes intent to purchase and optimizes pages to satisfy the needs of their audience while being intentional about how they interact with search engines. With Demandwell, you’ll be confident in knowing where you are, where you should be, and how to bridge the gap to meet the needs of both your audience and search engines.
We are thrilled about the growth our customers have seen, incredibly grateful for their support, humbled by our partnership with High Alpha, and excited for the future.
We hope you’ll let us help you grow on your demand journey – if you’re interested in learning more, request a demo here.