How Does Demandwell Differ From SEO Agencies

If you’re looking for a B2B SEO agency, you have a lot of choices. So, why choose Demandwell instead? We go beyond typical SEO services and equip you with the tools to make impactful changes. This combination of consulting and software is what makes our solution unique.

Three areas where this model shines are retention of control, scalability, and personalization.

Control

At Demandwell, we not only provide consulting and guidance around SEO strategy, but also a powerful SEO platform. This platform acts as a centralized location where we house our research and help you execute outstanding to-dos. When we do keyword research or conduct an audit of your site, that information is loaded into the platform where we can all easily huddle around it and work together to publish content quickly. 

Our platform is a tool for both the consultant and the customer. It’s a place for us to collaborate with you to select keywords, create plans, outline content briefs, and analyze how your content is performing over time. We’ll provide the tools and lend our expertise to help you boost your content’s SEO performance, but we’ll never take the reins away from you.

Scalability

Many of the challenges we help our customers solve center around scaling content production. Often, a professional SEO agency will provide keyword research or a technical audit and deliver that information in a spreadsheet. The problem is that these spreadsheets are hard to keep track of and usually aren’t easily updated over time. This type of research is just a snapshot of your content’s SEO health, not an ongoing plan to improve it.

We treat our keyword research as a living, breathing strategy. Customers of Demandwell work with SEO consultants to build their list of targeted keywords to create a list that reflects your current business priorities. When creating an SEO content brief, customers can use the Outline Generator for full outline automation. Your SEO content brief will get populated with the most relevant keywords according to Google, and dynamic instruction templates can further automate outline generation. The goal is to create and review SEO content briefs in a matter of minutes, and to publish more SEO performance content to see results faster.

Personalization

One of the key benefits of Demandwell’s hands-on approach to SEO is that it allows us to get personal with our recommendations. Our consultants work with you to identify specific challenges and develop customized solutions. In addition, our platform is designed to help you prioritize those solutions according to your particular business objectives. We’ve found that adopting a tailored approach to building and refining a content strategy drives better results.

The SEO strategy and recommendations you see in the Demandwell platform still come from human hands. Behind the scenes at Demandwell, SEO consultants are busy adding and manipulating the data you see in your Keyword Coach tool, or the results you see in your SEO Health Audit, all to ensure that you are focusing on the tactics that are going to have the biggest impact for your SEO program.

Conclusion

Our services and software offer the best of both worlds. By combining machine and human intelligence, Demandwell provides a more efficient process and a better SEO experience. Leverage machine automation whenever possible, and lean on the expertise of an SEO consultant whenever necessary. The three main benefits of following Demandwell’s model for SEO are control, scalability, and personalization.

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