Having an effective SEO campaign can make or break your company’s online presence – and if you want to get the most out of your SEO campaign, then you also need to track your SEO performance. By tracking your search engine results rankings, you can figure out what you are doing well, what needs to improve, and how you can get more out of your strategy. So, if you’re wondering how to track keyword rankings, it can be very helpful to use keyword rank tracking software, such as an SEO ranking checker.

With access to real-time keyword ranking, you can keep a close eye on your keyword ranking history. That way, if your rankings begin to drop, you can identify the issue and address this quickly. For example, you might notice that one of your competitors has jumped ahead of you. With a comprehensive audit from SEO tools, you may be able to figure out why. On the other hand, this is something that you could easily overlook if you are not tracking your SEO performance. 

For these reasons, keep a close eye on your SEO campaign, keyword rankings, and competitors. This is one of the most important tips to follow if you intend to continue driving organic traffic and qualified leads to your website.

Keyword Rank Checker

If you are looking for a free keyword rank checker, there are plenty of keyword rank checker options. A few of the top choices include:

  • Moz, which is one of the top free rank tracker choices currently available
  • The Hoth, which is an intuitive keyword rank tracker that you can use to monitor multiple terms
  • Ahrefs, which has both free and premium options available
  • Google Search Console, which is great for tracking your results  on Google specifically

Depending on the size of your website, the size of your SEO campaign, and your particular industry, you may realize that one of these tools works better for you than the others. It is worth taking the time to figure out which one works best for you.

Google Rank Checker

Because Google is still the largest search engine in use today, you should pay especially close attention to your keyword rankings on this platform. Using a Google rank checker is a great way to check keyword rankings in Google Analytics. Furthermore, these tools will also give you access to automated insights that you can use to make important decisions regarding your SEO campaign. 

So, if you use a Google planner to track your Google search ranking, then you can make sure your company lands at the top of the list for your most important keywords. You might even be able to discover related keywords that you can also target as a part of an expanded SEO campaign.

Google Keyword Planner

Google Keyword Planner is a great Google keyword tool you can use to find related keywords you should target during your digital marketing campaign. It is quite simple and intuitive as well!

If you are wondering how to use Google Keyword Planner, you simply need to open the tool, enter a few keywords, and allow Google to uncover related keywords that you could be targeting as well From here, you can then take a look at your Google keyword ranking, which will help you find the right Google keyword search volume for your specific SEO campaign. You can also see how competitive a specific environment for that keyword is. For example, you may be able to uncover a related keyword that is slightly less competitive than the ones you are currently focusing on. This can help you figure out which keywords you should target for a cost-effective SEO campaign that still brings in strong results.

Keyword Tracking Tools

Ultimately, there are plenty of keyword tracking tools available, including free keyword research tool options. However, the best keyword research tool will not depend on technical features so much as it will be the one that matches your specific needs. 

A few options you might consider include:

  • Ubersuggest, which you can use to find related keywords
  • SEMRush, which is one of the most comprehensive tools available, and comes with both free and premium options
  • Ahrefs, which is great at helping locate targeted keywords

This kind of tool doesn’t need to take extensive training, either. If you are wondering how to check keyword ranking in Ahrefs, for example, you just navigate to the dashboard, open the report, and see where your rankings fall. The right position tracking tool can help you meet your needs quickly and easily.

Rank Tracker

If you are looking for a website rank checker, then there are often rank tracker free options. You can even use a rank tracker free online. As you use your rank checker, build a strategy that combines both PPC and SEO. If your page rank checker says you are not yet ranking for certain terms, then you may want to use the paid route until this changes. That way, you can make sure you show up for all targeted terms.

Keyword Ranking

Ultimately, when you are using a keyword generator to help with your keyword research, make sure to focus on your keyboard ranking. You can also use a keyword density checker to make sure you are not guilty of keyword stuffing, and then utilize a keyword explorer to find related terms you should also be targeting. Likewise, make sure you use keywords associated with each stage of your marketing and sales funnels. This way, you can maximize the results and ROI of your digital marketing campaign.